Scribd Logo
Upload

Welcome to Scribd!

  • Top Ten Brands in The World

    Uploaded by

    nobleconsultants
    28 views8 pages
    The document discusses top brands globally and in Kenya. It lists the top 10 brands worldwide as Coca-Cola, Microsoft, IBM, General Electric, Nokia, Toyota, Intel, McDonald's, Disney, and Mercedes Benz. The top 10 Kenyan brands are Tusker, Kimbo, Carnivore, Sarova, Keringet, KBC, Telkom, Uchumi, Nakumatt, and Nation. The document also outlines steps in branding, which include examining customer needs and segments, developing the right product, carefully naming and packaging the brand, launching with consistent branding, and maintaining the brand over time including with international marketing teams.

    Original Description:

    process

    Original Title

    branding

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses top brands globally and in Kenya. It lists the top 10 brands worldwide as Coca-Cola, Microsoft, IBM, General Electric, Nokia, Toyota, Intel, McDonald's, Disney, and Mercedes Benz. The top 10 Kenyan brands are Tusker, Kimbo, Carnivore, Sarova, Keringet, KBC, Telkom, Uchumi, Nakumatt, and Nation. The document also outlines steps in branding, which include examining customer needs and segments, developing the right product, carefully naming and packaging the brand, launching with consistent branding, and maintaining the brand over time including with international marketing teams.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    28 views8 pages

    Top Ten Brands in The World

    Uploaded by

    nobleconsultants
    The document discusses top brands globally and in Kenya. It lists the top 10 brands worldwide as Coca-Cola, Microsoft, IBM, General Electric, Nokia, Toyota, Intel, McDonald's, Disney, and Mercedes Benz. The top 10 Kenyan brands are Tusker, Kimbo, Carnivore, Sarova, Keringet, KBC, Telkom, Uchumi, Nakumatt, and Nation. The document also outlines steps in branding, which include examining customer needs and segments, developing the right product, carefully naming and packaging the brand, launching with consistent branding, and maintaining the brand over time including with international marketing teams.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 8

    TOP TEN BRANDS IN THE WORLD

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Coca-Cola Microsoft IBM General Electric Nokia Toyota Intel Macdonalds Disney Mercedes Benz

    TOP KENYAN BRANDS


    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. TUSKER KIMBO CARNIVORE SAROVA KERINGET KBC TELCOM UCHUMI NAKUMATT NATION

    Logos of some top Brands

    STEPS IN BRANDING
    1. Look at the needs and wants 2. Examine the ability to satisfy the needs/wants 3. Determine the buyer segments (e.g.) roasters, cafes, supermarkets, consumers 4. Develop the right care product for each grouping

    5. Take great care in naming and coming up with the right packaging and identity for the brands. Ensure the promise can be delivered and that an emotional relationship can be built. Aim is to reach brand insistence. 6. Even the launch activities, the point of sale material, the adverts must reinforce the desired brand image

    7. Put in place a brand management system. Birth of the brand is not the difficult part, it is the maintenance!

    8. In overseas countries, a marketing team needs to be in place too.

    You might also like