Planogram Generator

JDA Applications

Content
Company Business Problem Challenges 2009 Planogram Generator
Conditions Requirements Actions

Results
P.1 - 05/02/2013 Michiels Marc Planogram Generator

21%
46 Hypers (45int) 4000 11000m

4,2 b

Evere-Brussels 375 Markets (41int) 750 2500m 217 Express 750m

15000
P.2 - 05/02/2013 Michiels Marc Planogram Generator

Business Problem
Template planograms often dont fit (72%)
Resulting in poor implementation Implementations not uniform Improve return on space and reduce out of stocks Faster response to changes

Long manual proces store specific planogram

P.3 - 05/02/2013

Michiels Marc

Planogram Generator

Challenges 2009
Reduction typologies
Reduction assortment Introduction and massification own brand More regional assortment - planograms Raise productivity is the stores Desire to produce automatic store specific planograms Massive re-implementation Hypers
P.4 - 05/02/2013 Michiels Marc

Typologies
Until 03/2009

T3

T2

T1

E7

E6

E5

E4

E3

E2

E1

E0

18 typologies = up to 18 different assortments

13

10

10

2F

To many template planograms

P.5 - 05/02/2013

Michiels Marc

Planogram Generator

Typologies
From 03/200908/2009

T3

T2

T1

E7

E6

E5

E4

E3

E2

E1

E0

A9

A8

A7

A6

A5

A4

A3

A2

A1

A0

Less typologies 18 9 (A0 = petrol stations)

12 9 9 8 6 5 X 5 3 2 1

Less template planograms 16 10

P.6 - 05/02/2013 Michiels Marc Planogram Generator

Reduction Assortment
Reduction 1015%
New Old 4500 5000 13300 14300 16500 19000 0 5000 10000 Articles 15000 20000

Evolution Assortment Food

P.7 - 05/02/2013

Michiels Marc

Planogram Generator

Intro and massification own brand

Introduction +/- 300 Discount products

Introduction +/- 1000 Carrefour products

P.8 - 05/02/2013

Michiels Marc

Planogram Generator

Intro and massification own brand

Putting own brand in the picture

P.9 - 05/02/2013

Michiels Marc

Planogram Generator

More regional assortment

Could results in 6x more planograms per Typo

P.10 - 05/02/2013

Michiels Marc

Planogram Generator

Planning 2009
4 Installation 7.5.5 (including PG) List A8 articles Calculation linear Communication linear with tray Construction 170 A8 planos Testing A8 planos live 688 Construction A7-A6-A5-A4 planos Installation 664 test Installation 647 test Creation of rules-actions Roll out Hypers Reception new linears Creation individual planograms Installation 54 Hypers 5 x 6 7 x x x x x x x x x x x x x x 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

1 1

2 1

2 2 1

3 2 1

3 3 2

4 3 2

4 4 3

5 4 3 4

5 5 4

6 5

6 6

6 5

Impossible to do it manually

Creation of +/- 3500 planograms In 12 weeks

P.11 - 05/02/2013

Michiels Marc

Planogram Generator

Challenge 2009

P.12 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Conditions

Part of the Intactix suite
Control over process at any time Not a black box Previewing differant stages Low manual intervention through score % Using Object Life Cycle Publication to the right stores
P.13 - 05/02/2013 Michiels Marc Planogram Generator

Planogram Generator - Requirements

Equipment table stores
width

Gondola Height

Base Height Depth

Height notch and offset

Thickness shelf-cross bars

P.14 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Requirements

Sales - Profit Tables

IKB

SA

P.15 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Requirements

Scenarios to automate preparation proces

Minor Major changes?

P.16 - 05/02/2013 Michiels Marc Planogram Generator

Planogram Generator - Requirements

Settings for automatic template selection

P.17 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator Requirements

Score settings

Use scores % for automatic approval review - rejection Few rejections minor modification of template More rejections review of template review of actions and re-generate Percent formulas based on whats important for you
Understock - Overstock Space Left Days supply Etc
Michiels Marc Planogram Generator

P.1 8- 05/02/2013

Planogram Generator - Requirements

Template Planogram
Initial position location

Merch style
Orientation Segmentation (Taggings) Shelf positions Inventory controls Action lists

P.19 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Requirements

Auxiliary Planogram (Regional Assortment)
Complete assortment

Position of the regional articles

1 plano instead of 6

Also used for minor changes

P.20 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Requirements

Action List and tags within template/aux
List of instructions Desired stock holdings Blocking grouping Allowed compromises

P.21 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Actions

Generation engine works in 3 phases
1.Initial phase Include products
Minimum facings, quantity, casepack, days supply

Exclude Products

Define blocks (tagging)

Allowed orientations Shelf position adjustments
Template Target

Formula using (if then)

P.22 - 05/02/2013 Michiels Marc Planogram Generator

Planogram Generator - Actions

Generation engine works in 3 phases
2.Reduce to fit phase Allow movements
Up, Down, Left, right Number of moves

Relax required quantities

Min facings, quantity, case pack, days supply

After

Allow break from tray Allow alternate orientations Relax blocking rules

before

P.23 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Actions

Generation engine works in 3 phases
3.Fill out space phase Allow movements
Up, Down, Left, right Number of moves

Boost required quantities

Min facings, quantity, case pack, days supply

After

Allow alternate orientations Control blocking Formula using (if then)

Before

P.24 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Actions

Previewing generation process
Segment mapping Fixture mapping (Taggings) banding Review 3 phases Highlights Problem indication

Animation movement of products

P.25 - 05/02/2013

Michiels Marc

Planogram Generator

Planogram Generator - Overview

Target Planogram Equipment

Template

Sales

Scenario

Assortment

Action List Template Preparation

Target Preparation

Auxiliary
Generation Engine
Generated Planogram
P.26 - 05/02/2013 Michiels Marc

Generation

Planogram Generator

Results 2009
54 hypermarkets implemented in 12 weeks
Average of 63 individual pogs/store

158 of 180 familys PG generated (88%)

Review 7%

Rejected 6%

Rejected and Review =

Linear < Template
Approved 87%

Half or Full pallets placed in units

% PG Generated Planograms

P.27 - 05/02/2013

Michiels Marc

Planogram Generator

Results 2009
Manual 3500 individual pogs = 62 weeks Impossible to maintain after 2 months deleted Monthly +/- 540

PG Automated
3500 individual pogs = 12 weeks Up to date on a monthly base Monthly +/- 3750

1 Store = 4 weeks

1 Store = 2 days

Focus on non existing linear planograms

P.28 - 05/02/2013 Michiels Marc Planogram Generator

Results 2010
New Concept Hyper +9%
New Concept Market (smi) +%

New Concept Market (smf) +%

175 of 180 familys PG generated (97%) 4500 individual planos Less out of stocks Hypers realised profit first time since 2004 (2011 +5,2%)

P.29 - 05/02/2013

Michiels Marc

Spaceman Planos Production

Results First Quarter 2011

20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0
Indiv:2011-2010 +22,8% Individual Total 2009 15,2% 2010 72,7% 2011 79,6%

Ind Temp Tot

15914

11570

14995

18847

1159 6489 7648

Templates 2010-2009 -33,1% 2011-2010 -11,3% Total 2010-2009 +51,9% 2011-2010 +15,6%

4344

2009

2010

2011

3852

P.30 - 05/02/2013

Michiels Marc

Spaceman Planos Production

Results Team 2010

Activation Planos

Responsables Developpement Controles Work Methods

Cadastres Food NonFood

Planogrammes Mtier 21 Dry Food

Planogrammes Mtier 24-28 Drinks Paper

Planogrammes Mtier 26 Fresh Etnic

Planogrammes Mtier 25 Frozen Food Mtier 28 Parfumerie Textile Baby Petfood Drogerie

46 375 217
Changes
P.31 - 05/02/2013

1378 184 44

1168 197 40

820 205 43

1767 228 55

24243
Michiels Marc

2009 = 37000 ; 2010 = 47000 (+22%!!)

Spaceman JDA Applications

Planogram Generator
Thank you

P.32 - 05/02/2013

Michiels Marc

Planogram Generator