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  • International Marketing - Time-Table

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    Danila Cherenkov
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    Vitally Cherenkov teaches an international marketing course during the spring semester from February 12th to April 2nd. The class meets on Tuesdays from 10:45am to 4:15pm. Office hours are from 4-4:45pm on Tuesdays by email or appointment. The course schedule outlines 14 class sessions over topics such as globalization, international market environment analysis, and international marketing strategies. Student teams will complete a market proposal, case study analyses, and a final team project to be presented during the last class.

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    International Marketing _time-Table

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    Vitally Cherenkov teaches an international marketing course during the spring semester from February 12th to April 2nd. The class meets on Tuesdays from 10:45am to 4:15pm. Office hours are from 4-4:45pm on Tuesdays by email or appointment. The course schedule outlines 14 class sessions over topics such as globalization, international market environment analysis, and international marketing strategies. Student teams will complete a market proposal, case study analyses, and a final team project to be presented during the last class.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    19 views11 pages

    International Marketing - Time-Table

    Uploaded by

    Danila Cherenkov
    Vitally Cherenkov teaches an international marketing course during the spring semester from February 12th to April 2nd. The class meets on Tuesdays from 10:45am to 4:15pm. Office hours are from 4-4:45pm on Tuesdays by email or appointment. The course schedule outlines 14 class sessions over topics such as globalization, international market environment analysis, and international marketing strategies. Student teams will complete a market proposal, case study analyses, and a final team project to be presented during the last class.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    TIME-TABLE & RULES OF GAME

    Spring Semester 2013 Sessions: February 12 -- April 2, 2013 Vitally Cherenkov, Instructor

    INSTRUCTOR:

    Vitally Cherenkov Cherenkov_47@mail.ru


    CLASS TIME: OFFICE HOURS:

    On Tuesdays ----

    10:45 AM - 9:15 PM, a.309

    4-4:45 PM in COPH 2143 by e-mail

    or

    FEBRUARY
    11 L1
    o

    12
    10-45 12-15

    13

    14

    15

    16

    17
    4/4

    International Marketing: An Introduction


    13-00 14-30

    WA

    Input Control Test & Course Task Assignments

    FEBRUARY
    18 L2
    WB L3

    19
    10-45 12-15

    20

    21

    22

    23

    24
    6/10

    Globalization: Inside and Outside the Firm


    13-00 14-30

    Team Product-Market Proposals


    14-45 16-15

    Internationalization: Reasons, Theories, Models, and Evolution of Marketing

    FEBRUARY/MARCH
    25 L4
    WC L5

    26
    10-45 12-15

    27

    28

    3
    6/16

    Principles of Planning, Implementing, and Controlling Global Marketing Programs


    13-00 14-30

    Case Studies Analyzing Cases of International Marketing


    14-45 16-15

    Global Marketing Environment: Concept and Research

    MARCH
    4 L6
    WD L7

    5
    10-45 12-15

    10
    6/22

    Socio-Cultural Section of the Global Marketing Environment


    13-00 14-30

    Case Studies International Transplantation of Marketing Programs


    14-45 16-15

    Political-Legal Section of the Global Marketing Environment

    MARCH
    11 L8
    WE

    12
    10-45 12-15

    13

    14

    15

    16

    17
    6/28

    Economical Section of the Global Marketing Environment


    13-00 14-30

    Mid-Term Exam
    14-45 16-15

    L9

    International Marketing Strategies

    MARCH
    18 19 10-45 L10 12-15
    o

    20

    21

    22

    23

    24
    6/34

    International Marketing Operations


    13-00 14-30

    WF L11

    Country Reports & GREED Analysis (concerning Product-Market Proposals - WB)


    14-45 16-15

    International Marketing Strategies

    MARCH
    25 26 10-45 L12 12-15
    WG L13
    13-00 14-30

    27

    28

    29

    30

    31
    6/40

    Product & Price Decisions in International Marketing

    Contest of Team Advertising/Promotion Campaigns


    14-45 16-15

    Distribution & Communication Decisions in International Marketing

    APRIL
    1 2 10-45 WH 12-15
    WH L14
    o
    13-00 14-30

    7
    6/45

    PRESENTING FINAL TEAM PROJECTS - One

    PRESENTING FINAL TEAM PROJECTS - Two


    14-45 15-30

    COURSE SUMMARY

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