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    Performance benchmarking involves comparing a company's processes and performance metrics to industry leaders to identify areas for improvement. It can help increase profits and customer satisfaction by helping firms identify weaknesses, establish goals, partner with other companies, gather and analyze their data, and apply lessons learned. An example is how Dell used benchmarking of other companies' inventory management and order fulfillment processes to help them pioneer build-to-order and online ordering models that gave them a competitive advantage.

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    performance management

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    performancebenchmarking[1]

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    Performance benchmarking involves comparing a company's processes and performance metrics to industry leaders to identify areas for improvement. It can help increase profits and customer satisfaction by helping firms identify weaknesses, establish goals, partner with other companies, gather and analyze their data, and apply lessons learned. An example is how Dell used benchmarking of other companies' inventory management and order fulfillment processes to help them pioneer build-to-order and online ordering models that gave them a competitive advantage.

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    2 views21 pages

    Performancebenchmarking

    Uploaded by

    joejethu
    Performance benchmarking involves comparing a company's processes and performance metrics to industry leaders to identify areas for improvement. It can help increase profits and customer satisfaction by helping firms identify weaknesses, establish goals, partner with other companies, gather and analyze their data, and apply lessons learned. An example is how Dell used benchmarking of other companies' inventory management and order fulfillment processes to help them pioneer build-to-order and online ordering models that gave them a competitive advantage.

    Copyright:

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    of 21

    Performance Benchmarking

    Introduction
    What is performance benchmarking? Why use benchmarking? Who benefits? How does the process work? Significant results of an example.

    Usefulness of Benchmarking
    Improve the firm overall performance Increase profit Greater customer satisfaction

    What Is It?
    Benchmarking
    Initiator Target Performance

    Performance Categories
    Productivity
    Research and development

    Marketing
    Quality

    Cost analysis

    Why?
    Competitive advantage
    Increased market share Lower costs Increase sales

    Who Benefits?
    Initiator
    Target Industries Consumers

    How Does It Work?


    1. 2. 3. Determine weaknesses Establish a benchmark team Brainstorm potential partners 4a. Gather and study information 4b. Use third party consultant 5. Apply benchmark results

    Determine Weakness
    Comparisons Shortcomings

    Goals

    Form a Team
    Find experts Involve related departments

    Set objectives

    Set Targets
    Brainstorm
    Research

    Contact
    Learn Reciprocate

    Analyze Benchmarked Information


    Gather
    Analyze Plan

    Third Party Consultants


    Integrity Benefits

    Risks

    Take Action
    Re - address the plan
    Test the plan Study the results Act

    Dell Computers
    JIT Online ordering

    Mass customization

    Dell Computers
    Excellence in turns Advantages

    Disadvantages

    Dell Computers
    Ordering online Advantages

    Disadvantages

    Dell Computers
    Mass customization Advantages

    Disadvantages

    Exercise
    Research Dell Computers inventory information and compare those results with the results from Compaq Computers inventory statistics. Which company is the leader and which has something to learn from their superior?

    Summary
    Initiator Target Industry Customer Necessary Beneficial

    Bibliography
    Internet, Dell Computers, Benchmarking, and Consultants
    Managing Quality, S. Thomas Foster 2001. Pages 152 167. Value Line October 2001. Operations Management, Chase, Aquilano, Jacobs 2001 Pages 5, 100, and 272. Operations Management, Heizer, Render 2001. Pages 176 177.

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