Professional Documents
Culture Documents
CHAPTER 9 - การอำนวยการ
CHAPTER 9 - การอำนวยการ
(directing)
2.
3.
4.
1.
1.
2.
3.
1.
2.
3.
4.
5.
6.
(Communication)
(Communication)
(Verbal Communication)
(Nonverbal Communication)
Verbal Communication
Verbal Communication
(Memorandum)
Nonverbal Communication
(Kinesic Behavior)
Nonverbal Communication
(Paralanguage)
(Administrative Process)
(Planning)
(Organization)
(Directing)
(Communication)
(External Environment)
(Controlling)
:
:
(Sender)
(Receiver)
(Message)
(media)
(Sender)
(Encoding)
(Message)
(Medium)
(Receiver)
(Decoding)
(Listening)
(Reading)
(Seeing)
(Noise)
(Feedback)
One-Way Communication
Verbal and Nonverbal Communication
Verbal and Nonverbal Communication
Verbal and Nonverbal Communication
(Patterns of Communication in an
Organization)
Organizational Communication Channels
.
(Vertical Communication)
( )
(Vertical Communication)
.
(Downward Communication)
.
(Upward Communication)
Downward Communication
Downward Communication
Upward Communication
Organizational Communication Channels
(Horizontal Communication)
Organizational Communication Channels
(Horizontal Communication)
(Coordination), ,
,
The Grapevine
(Single-Strand Chain)
(Gossip Chain)
(Probability Chain)
(Cluster Chain)
(Electronic Mail or E-Mail System)
(Video Teleconferencing)
()
(ambiguity)
(poor listening)
(differences in language and culture)
(distortion)
(rumors and the
grapevine)
(information overload)
(narrow viewpoints)
(organizational culture)
Leadership
42
Leadership
43
Leadership
( )
44
(Leader)
1. (Position Leader)
2.
(Academic Leader)
45
(Leadership Trait)
1. 6.
2.
7.
3.
8. (Tact)
4. 9.
5.
10.
46
47
(Good Tasks)
(Situation)
?
Leuis M. Terman
48
Keith Davis
1.
2.
3.
4.
49
1.
(Need)
Self
Actualization
Needs
Esteem Needs
Maslow Theory
Belongingness Needs
Safety Needs
Physiological Needs
50
2. (Behavior)
2.1
=
2.2
-
-
51
3. (Goals)
=
52
1.
(Over Behavior)
53
2.
(Covert Behavior)
,
54
(Leadership Styles)
1.
2.
3.
4.
55
(Leadership Styles)
1.
56
(Leadership Styles)
2.
(Autocratic)
(Laissez Faire)
(Democratic)
57
(Leadership Styles)
1. (Autocratic Leader)
=
2. (Laissez Faire
Leader)
=
58
(Leadership Styles)
3.
( Democratic Leader)
=
59
(Leadership Styles)
3.
(Parental Leaders)
(Manipulation Leader)
(Expert Leader)
60
1.
(Parental Leaders)
=
61
2.
(Manipulation Leader)
=
()
62
3.
(Expert Leader)
=
63
(Leadership Styles)
(Regulative Leader)
(Directive Leader)
(Persuasive Leader)
(Participative Leader)
64
(Leadership Styles)
1. (Regulative Leader)
=
2. (Directive Leader)
= ,
65
(Leadership Styles)
3. (Persuasive Leader)
=
4. (Participative Leader)
= +
66
1. (Legitimate Power) 5.
(Expert Power)
2. (Reward Power) 6.
(Referent Power)
3. (Coercive Power)
4. (Informational Power)
67
(Legitimate Power)
EX
68
(Reward Power)
EX
(Coercive Power)
69
(Informational Power)
70
(Expert Power)
71
(Referent Power)
72
(Group)
2
(Teams)
73
2
1. (Formal groups)
2. (Informal groups)
74
X - X -
( )
EX
(Extrinsic and Intrinsic Motivation)
(Need
Theories)
-
-
EX
()
- (Aggression)
- (Rationalization)
- (Compensation)
- (Regression)
Maslow
Self- actualization needs
Esteem needs
Social needs
Softy needs
Physiological needs
2
1) (Hygiene Factors)
85
2)
86
(Motivation Factors)
4
5
( )
-
-
-
-
-
1.
1)
2)
3)
4)
5)
6)
89
2.
1)
2)
3)
4)
90
- :
- :
- :
- :
- :
(Expectancy Theory)
(Victor Vroom)
ExP
x
E P
-
-
.
-
-
30 %
20 %
16%
9%
0.5%
Locke
98
- :
()
- :
30
1.
2.
3.
4.
5.
102
1.
103
1.1
1.2
1.3
1.4
1.5
1.6
1.7
2.
104
2.1
2.2
2.3
2.4
2.5
2.6
3.
105
3.1
3.2
3.3
3.4
3.5
4.
106
4.1
4.2
4.3
5.
107
5.1
5.2
5.3
5.4
5.5
1.
2.
1.
2.
3.
4.
5.
6.
1.
4.
2.
5.
3.
THE END