Branding

Alife

01.30.13 | Jun Lee

Treatment: Form + Content

Overview
Alife shoe branding motion piece

What does it look like?

There will be Live shooting and hand drawn illustration on top of the live footage. The illustration style will be sketchy like shown below.

What does it move like?

There will be intersting camera angles, since this is a shoe there will be footage shot from ground level and have zoom ups of the details. The footages will be hard cuts.

What does it sound like?

Reference: Style

Illustration Style:

Reference: Style

Shoe Style:

Camera Angles:

Breakdown: Concept

A list of Ideas, tone, motifs, techniques, moods, imagery etc.

Keywords

Shoe Typography Fashion Style Comfort Live Footage Illustrations Green Screen

Hip Hop Alife Outdoor Fish Eye Camera Angles Details Pen Branding

One Tone Color Gradient

Pick one single idea that you think encapsulates the piece.

Theme

Illustrative
This is a one-sentence summary describing your idea and your execution. e.g. A gritty, cinematic main title sequence that looks and feels like the diary of a demented, obsessive serial killer. (Se7en)

This is a one-liner that sums up the entire piece

Thesis