Name of documentary: Helvetica Author/producer: Gary Hustwit Year:2007 Is it "informational" or "promotional"? support your argument.

. I think it is informational rather than promotional. Because H is already extremely popular, there is no need to promote it. Who is the primary audience it aimed at? My guess will be people who have interests on design, art and advertisement. What is the relevance of it to specific areas/topics of our course? Font is a very important aspect in graphic design. Every font has different meaning. Using the appropriate font could make the design better. According to the film, how does type affects our lives? I remember one designer said, Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring. Will you use Helvetica for your future graphic projects? (optional) I think I will.