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    Social Media - 02.17.09

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    John Gerzema
    This document shows a diagram plotting various large brands according to their brand strength on the x-axis and brand stature on the y-axis. Apple, Starbucks, Dell, and Ford are positioned in the top right as having both strong brand strength through differentiation and relevance as well as high brand stature through esteem and knowledge. Flickr, Graco, and Sun Microsystems are positioned in the bottom left as having weaker brand strength and stature.

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    Social Media - 02.17.09

    Uploaded by

    John Gerzema
    19 views1 page
    This document shows a diagram plotting various large brands according to their brand strength on the x-axis and brand stature on the y-axis. Apple, Starbucks, Dell, and Ford are positioned in the top right as having both strong brand strength through differentiation and relevance as well as high brand stature through esteem and knowledge. Flickr, Graco, and Sun Microsystems are positioned in the bottom left as having weaker brand strength and stature.

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    This document shows a diagram plotting various large brands according to their brand strength on the x-axis and brand stature on the y-axis. Apple, Starbucks, Dell, and Ford are positioned in the top right as having both strong brand strength through differentiation and relevance as well as high brand stature through esteem and knowledge. Flickr, Graco, and Sun Microsystems are positioned in the bottom left as having weaker brand strength and stature.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT or read online from Scribd
    Flag for inappropriate content
    Download as ppt
    19 views1 page

    Social Media - 02.17.09

    Uploaded by

    John Gerzema
    This document shows a diagram plotting various large brands according to their brand strength on the x-axis and brand stature on the y-axis. Apple, Starbucks, Dell, and Ford are positioned in the top right as having both strong brand strength through differentiation and relevance as well as high brand stature through esteem and knowledge. Flickr, Graco, and Sun Microsystems are positioned in the bottom left as having weaker brand strength and stature.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT or read online from Scribd
    Flag for inappropriate content
    Download as ppt
    of 1

    Performance of Large Brands With

    Social Media Strategies

    Apple
    Starbucks Dell

    iPhone Ford
    IBM

    Burger King
    (Differentiation & Relevance)
    Brand Strength

    Facebook

    Comcast

    Sun
    Microsystems Graco

    Flickr

    Brand Stature
    (Esteem & Knowledge)

    Base: BAV USA All Adults 2008


    PAGE 1

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