ADVERTISING

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Due to globalization many people are now exposed to an increasingly wide variety of processed drinks, fruit juices, and coffee choices. The media promotes exclusive food channels and thus create opportunities for food producers to advertise their products
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INNOVATIVE PACKAGING MATERIALS AND STRATEGIES

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Paper bags with windows

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Paper bags with zipper

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Shaped pouch

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Shaped printed bags

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Bag on side seal

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Bag without valve

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Stand up pouches

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Stand up pouches with zipper

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Three side seal Vacuum packages Flat bottom pouch with zipper Pillow bags Print roll Zipper Packaging with added straw/spoons/stirrers Packaging with added sugar/salt/creamer/mocha granules
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More practical pricing scheme Creative merchandise display Embellishments Product enhancements
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PREPARE SHEET OF PAPER

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IDENTIFICATION
OBJECTIVES 1. Packages and labels communicate how to use, transport, recycle or dispose of the package. 2. It can encourage potential buyers to purchase the product. 3. Acts as a block from oxygen, water vapor, dust, etc. Some packages contain desiccants or oxygen absorber to help extend its shelf life. 4. Packages can have features which makes distribution, handling, stacking, display, sale, opening, reclosing, use, and reuse. 2/17/13 5. Single serving packaging has a precise amount

MATCHING TYPE
6. Aseptic packages a. corrugated fiberboard cartons 7. Metal containers b. polyethylene 8. Rigid containers c. tinplates 9. Flexible plastic containers d. aluminum foil 10.Plastic containers e. glass f. PET bottles

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