Cultural PR conference 2013

Three September 2012

Amy Riley things

I wish Id known when I started PR

Amy Riley Communications Officer Arts Council England

Introduction
Arts Council England National funder and development agency for arts and culture 'Mission is great art for everyone' 2011 and 2015, we will invest 1.4 billion of public money from government and an estimated 1 billion from the National Lottery

Great art for everyone

Three things I wish Id known when I started PR

1. Good PR skills may come with time, but good planning and team work helps along the way

Case study: regional press for London 2012 Cultural Olympiad

4-year nationwide programme of the UK's best arts and culture running alongside the Games. Arts Council England was a principal funder of the Cultural Olympiad and, its culmination, the London 2012 Festival. With more than 10 million free opportunities to get involved, it was the largest cultural celebration in the history of the Olympic and Paralympic movements.

Artist taking the lead: The Boat Project

London 2012 Festival & Cultural Olympiad projects

Three things I wish Id known when I started PR

2. Take Time to Be Social

Have a mentor or a work buddy, join a network (or set one up), go see shows, and be online

Three things I wish Id known when I started PR

3. Journalists are just people too - in other words, busy. So it helps them to phone in advance, stay in touch and make their job easier for them. Be persistent in other words.

Aylesbury Paralympic Flame Celebration

Cultural Olympiad and Paralympic celebrations: putting renowned Deaf and disabled artists on the world stage

Thank you
These are only 3 things I learned while on the job: there are probably more....

Amy Riley amy.riley@artscouncil.org.uk work: @ace_southeast personal: @miss_scribbler