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    Denise Pauline P. San Jose MKA24

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    ilovemiyuki
    Burger King changed advertising agencies and the document asks to determine the reasons for the change and rationale for choosing the new agency. It also asks to discuss implications for the client-agency relationship, find examples of ads from both the old and new agencies, and assess if the new agency's campaign and messages are better while identifying if the new agency is full-service.

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    Denise Pauline P. San Jose MKA24

    Uploaded by

    ilovemiyuki
    3 views3 pages
    Burger King changed advertising agencies and the document asks to determine the reasons for the change and rationale for choosing the new agency. It also asks to discuss implications for the client-agency relationship, find examples of ads from both the old and new agencies, and assess if the new agency's campaign and messages are better while identifying if the new agency is full-service.

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    ad hw.

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    Burger King changed advertising agencies and the document asks to determine the reasons for the change and rationale for choosing the new agency. It also asks to discuss implications for the client-agency relationship, find examples of ads from both the old and new agencies, and assess if the new agency's campaign and messages are better while identifying if the new agency is full-service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    3 views3 pages

    Denise Pauline P. San Jose MKA24

    Uploaded by

    ilovemiyuki
    Burger King changed advertising agencies and the document asks to determine the reasons for the change and rationale for choosing the new agency. It also asks to discuss implications for the client-agency relationship, find examples of ads from both the old and new agencies, and assess if the new agency's campaign and messages are better while identifying if the new agency is full-service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Denise Pauline P.

    San Jose MKA24

    Burger King

    Determining the reasons the company decided to change agencies & their rationale for choosing their new company.

    Discuss the implications of your findings with respect to client-agency relationship.

    Find examples of ad & other promotional programs that were developed by the old agency & examples of ads developed by the new agencies. Ad (old agency)

    Ad(new agency)

    Do you think the ad campaign & messages by new agency are better than those of the prior? Why or why not? Identify if full-service.

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