Services marketting

Vs
Ashamdeep Singh Cheema- 1003 Vishal Singla-1048 Abhisake Sharma Sonam Sandilya Harshleen Sawhney

 Caf coffee day is a division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). Its headquarters is at Chikkamagaluru, Karnataka. It opened its first store at Brigade Road in Bangalore in 1996.

 Barista was started as a retail coffee chain in 2000. The ownership of barista changed many hands, finally being taken up by Lavazza in 2007. Barista is the fastest brand to make it to the list of super brands and is ranked among top 50 phenomenon that changed India acc. to a Survey.

Product

HOT BEVERAGES

Espresso Strong Espresso Americano Macchiato Expresso Cappuccino Cafe Latte Chococinno

Cafe Mocha Irish Coffee Caffeine kick Black velvet Take Away

International Coffee

Ethiopian Qahwah Kenyan Safari

Honey Flavoured Syrups Red Eye Whipped Cream Chocolate sauce

Cold Coffee Cold Sparkle Tropical Iceberg Arabian Heights Tropical Temptation Iced Eskimo Kaapi Nirvana Mochachillo Cappachillo Vegan shake

Cafe Frappe Almond Frappe Devils Own Choco Frappe Mango Frappe Strawberry Frappe Pineapple Frappe Litchi Frappe Cold Chocolate

Promotion
Target audience -15-29 year olds. Students and young professionals form 72% of their customers. Popular hangout for the young at heart. Associated with many brand campaigns like liril, Levis, channel V-get gorgeous, Sugar free, TVS scooty valentine campaign. Featured in Many movies like Rocket Singh, Raat gayi baat gayi, etc to name a few. Sponsor many college fests to show their inclination towards youth. Comes out with various schemes and discount to serve for the reminder function as a part of their marketing strategy

Product

Product Source Quality Source Serving Size Merchandising

PLACE
Business strategy- Open venues in every possible where business is possible. 858 stores in 134 cities across India CCD has opened a Caf in Vienna, Austria Planning to open Cafes in the Middle East, Eastern Europe, Eurasia, Egypt and South East Asia. Target educational and corporate institutes. Coffee beans is supplied from its chigmalur estate to all its outlets.

Pricing

People
Very polite and humble staff

Physical evidence
Merchandise like Coffee mugs, Coffee powder, Coffee beans, cookies, snacks, T-shirs etc kept in outlets for sale. Caf beat magazine kept in stores, updated every month. World space radio and Wi-Fi enabled stores. Ambience- internal dcor, sofas, etc Cluttered with posters Decent Website that provides good

Process
Orders carried by the staff on the customers table. On time Order delivery. Time is aforesaid mentioned. Attention paid to hygiene factor.

Promotion
Business Strategy- emphasis on the Italian Coffee experience. Targets professionals and intellectuals who are exposed to global lifestyles and appreciate the authentic flavours and tastes of coffee. Target audience falls in the range of 20-60 years who have a taste of good, vibrant coffee.

Product
Product Source Quality Source Serving Size Merchandising
www.barista.co.in

Place
230 retail stores in India Presence in Oman, Sri Lanka and UAE. Coffee beans are supplied by Tata Coffee. The coffee beans are exported from India to Vienna for treatment. Target corporate Institutes.

Pricing

People
Very polite and well behaved Staff.

Physical Evidence
Merchandise like Coffee mugs, Coffee powder, Coffee beans, cookies, snacks, Tshirts etc kept in outlets for sale. Musical Instruments, checkers, scrabble, etc kept in stores for the customers. World space radio and Wi-Fi enabled stores. Very suave Ambience, keeping in mind its target audience. Uncluttered, clean look on the inside. Pretty interesting Website that highlights its parentage with Lavazza.

Process
Orders carried by the staff on the customers table. On time Order delivery. Clean and hygienic surroundings.

Our Suggestions
Cafe coffee day Opening outlets in every nook and corner does not make good business sense. Pay attention to the internal dcor of the stores. Make it less cluttered with posters, etc

Barista Should leverage Barista brand effectively by better promotional strategies. Barista has a cult like following. Should leverage its existing customer basein a better way.

Would Like to Thank..

Mr. Sumeet Deoda

(SR. Marketting Manager, Rom & Central- CCD)

Mr. Farhad Aibara

(Associate Business Manager (West)- Barista)

Have a Day !

Nice