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Submitted by: Group 1

Objectives of Research

 To determine whether Barista is preferred over Caf Coffee Day  To determine consumer behavior and purchase pattern of coffee as a beverage. What criteria people used for choosing a coffee shop.  To determine consumer behavior and purchase pattern of coffee as a beverage.  What criteria people used for choosing coffee as compared to other beverages.

Research Design

A descriptive research Focused on to examine the consumer perception towards Barista vis--vis Caf Coffee Day. And how it varies with demographic variables like age, sex, profession, duration and frequency of visit, bill amount etc.

Methodology
 Information Needs: An exploratory research  A set of variables of Barista and Caf Coffee Day to identify the information needs which have been grouped under the following heads: Variety, taste and quality of products Ambience (Furniture, dcor, comfort and feel) Order/ delivery time & order delivery process. Performance of staff.  Data collection:  Using the above information questionnaire was designed. The questionnaire was administered to the respondent and data was collected.

Sampling
 Selection of Sample For the purposes of data collection We selected our sample by using convenient sampling technique Thus our sample population consisted of students of colleges and people visiting Barista and Caf Coffee Day  Sample SizeData was collected for 178 respondents Out of which 122 respondents visited both Caf Coffee Day & Barista. Therefore, the interview was terminated.

Analysis of Data
 52.5% were Females & 47.5% were Males  46.7% respondents visited Barista as well as Caf Coffee Day, whereas 53.3% of the respondents visited Barista, Caf Coffee Day and also Other Coffee Shops  13.1% respondents visited Coffee Shops on a daily basis, whereas 48.4% visited these coffee shops up to 3 times a week & 38.5% of respondents visited the coffee shops at least 2 to 3 times a month.  51.6% of the respondents spent up to 1 Hour in the Coffee Shops whereas 48.4% of the respondents spent more than 1 Hour in these coffee shops with only 2.5 % spending over 2hours.

Analysis of Data
 We found that 28.7% of the respondents went alone or with 1 person to these coffee shops whereas a staggering 66.4% of them went with 2 to 4 people  We found that 69.6% of respondents spent in between Rs.201 to Rs.500 & 15.6% spent upwards of Rs. 500. Whereas only 14.8% of people under Rs. 200  The average age of the respondents was 25.62. Minimum age being 18 and maximum being 68. 71.3% of our respondents were in between the age group of 18 to 25.

Analysis of Data

 HO: There is no relationship between sex and frequency of visit.  H1: There is a relationship between sex and frequency of visit.  P value = 0.332 > Significance level 0.05.  We accept the null hypothesis.  Therefore there is no relationship between sex and frequency of visit.

Analysis of Data

 HO: There is no relationship between sex and duration of visit.  H1: There is a relationship between sex and duration of visit.  P value = 0.046 < Significance level 0.05.  We reject the null hypothesis.  Therefore there is a relationship between sex and duration of visit.

Analysis of Data

 HO: There is no relationship between sex and bill amount.  H1: There is a relationship between sex and bill amount.  P value = 0.030 < Significance level 0.05.  We reject the null hypothesis.  Therefore there is a relationship between sex and bill amount.

Analysis of Data

 HO: There is no relationship between age and frequency of visit.  H1: There is a relationship between age and frequency of visit.  P value = 0.423 > Significance level 0.05.  We accept the null hypothesis.  Therefore there is no relationship between age and frequency of visit.

Analysis of Data

 HO: There is no relationship between age and duration of visit.  H1: There is a relationship between age and duration of visit.  P value = 0.912 > Significance level 0.05.  We accept the null hypothesis.  Therefore there is no relationship between age and duration of visit.

Analysis of Data

 HO: There is no relationship between No. of people visiting and duration of visit.  H1: There is a relationship between No. of people visiting and duration of visit.  P value = 0.000 < Significance level 0.05.  We reject the null hypothesis.  Therefore there is a relationship between No. of people visiting and duration of visit.

Analysis of Data

 HO: There is no relationship between bill amount and duration of visit.  H1: There is a relationship bill amount and duration of visit.  P value = 0.000 < Significance level 0.05.  We reject the null hypothesis.  Therefore there is a relationship between bill amount and duration of visit.

Analysis of Data

 Except for prices all other factors were rated higher for Barista compared to Caf Coffee Day.  Through Factor analysis we extracted four factors:
 Service Quality: - Delivery Pace, Delivery Convenience, Prices and Staff Quality.  Presentation: - Menu Variety, Portion Size, Availability of Products.  Experience: - Quality of products, Taste Of Products and Ambience.  Merchandise: - Other Merchandise.

Analysis of Data

 The following ranks were given to attributes while selecting a coffee shop:
     Taste Rank 1 Ambience Rank 2 Menu Variety Rank 3 Location Rank 4 Value for Money Rank 5

Conclusion
 Barista scored clearly over Caf Coffee Day in all aspects except for Prices which is rendered immaterial as Value for money got the last rank.  Also since 70% of the customers fell in the age group of 18 to 25 shows that people visit coffee shops as a hangout place with friends.  Also there is no clear distinction of perception between the products\services offered by Caf Coffee Day or Barista but in the quality of product of snacks, in their furniture and dcor, and the entertainment provided in the form of games by them, they can be distinguished.