Publication Plan

Title: Strum Positioning Statement: For all your Indie needs Frequency of Publication: Monthly Price: 2.10 Distribution: Newsagents, Supermarkets and Music Shops (HMV, Zavvi) Rationale: The approach of the magazine is very much aimed for people who are interested in indie music. The magazine will offer interviews, articles, reviews, competitions, posters, quizzes and much more. It will be simply produced for the target audiences benefit and will include things that indie music fans would want to hear. Style: My magazine will be in an informal style but use formal content when it comes to events and the news pages. My magazine will use humour but I wont be afraid to offer strong comments and seriousness on certain topics. The magazine is for people that are interested in indie music so it will use simple vocabulary as well as short paragraphs, quotes and minimum slang will be included. Regular Content: Fan page Posters Competitions for Gigs/Concerts/Festivals This Months most listened to Most downloaded song on iTunes Gig Guide Upcoming Festival Rumours Best Gig of the Month Reviews News Music Quiz Coming Soon

Feature Content: The Killers on Tour Mumford and Sons rule America Who sold the most Albums this Month Florence to headline Glastonbury? Noel Gallagher Exclusive Interview MGMT is it all over? Coldplay take on Aussie Red Hot Chilli Peppers Extra Hot this Month

Arctic Monkeys wow Leeds Fest Behind the Scenes with Foster The People Kaiser Chiefs predict a riot? Keanes Secrets Revealed Ben Howard hits #1 in USA Friendly Fires not so Friendly? Snow Patrol Catastrophe A quickie on Razorlight 2012s Best Albums so Far

House Style: Cover-lines: Rockwell (pt to be confirmed) Headlines: Rockwell (pt to be confirmed) Standfirst: Franklin Gothic Demi Bold 14pt (Byline to be included in standfirst) Captions: Franklin Gothic Demi Bold 8pt Features in 1st Paragraph: Rockwell (Franklin Gothic Demi Bold) News 1st Paragraph: Rockwell (pt to be confirmed) Body Text: Rockwell (pt to be confirmed) Colour Schemes: Red, White and Black