Questionnaire for consumers: Name of the respondent .. Contact No. (Optional).. Address Gender: male/female.

married/ unmarried Staying: Single / with family. Marital status:

Age: 10-24

25-39

40-54

55- and above Serviceman

Occupation: Student

businessmen

1. Do you consume milk & milk product?

Yes

No

2. What is your frequency of buying milk & milk products?

Daily

once in 2-3 days

once in 4-6 days

once in a weak.

3. What would be your daily purchase of milk and milk products?

Less than 1lt/1kg

1 to 2 ltr/kg

2 to 4 lt/kg

more than 4 ltr/kg

4. What is your usage pattern of different categories of milk and milk product (in percentage volume)? Usage pattern Bread spread( butter ) % volume

Flavored Milk drinks Powder milk Fresh Cheese For cooking desert Health drinks

5. You buy: Branded milk products unbranded milk products

Both branded and unbranded milk products

6. If you buy unbranded milk products then what kind of purchase you make Packed loose

7. Rank the following companies in order of your preference towards the milk products they cater No two brands should receive the same rank number Brand a. Amul b. Nestle rank order

c. Mother dairy d. Purabi dairy e. Hatsun f. Britannia

8. If your preferred brand is not available, will you purchase other brand? Yes No

If yes, then would you purchase Amul products? Yes No

9. How many products of Amul you are aware of? 1 to 5 products 6 to 15 16 and above All 43

7. How do you consider the following as factors while purchasing milk products. (rate from 1-5 where 1= very poorly considered , 2= poorly considered, 3=indifferent, 4= strongly considered, 5= very strongly considered)

Sc 1 ale Factors brand Taste Price Perish ability Offers Availability of substitute products Size of the shop

8. Do you buy Amul products?

Yes

No