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  • MarketingofFS Introduction

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    Amit Pandey
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    This document discusses marketing strategies and processes for financial services. It outlines the key steps in the marketing process, including situation analysis, setting goals and objectives, selecting target markets and segments, and deciding on marketing strategies related to product, pricing, promotion, and distribution. The presentation also covers topics like consumer characteristics, buying behavior, segmentation, marketing research, product design, pricing strategies, distribution channels, and customer care. Specific financial services discussed include banking services and insurance products.

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    This document discusses marketing strategies and processes for financial services. It outlines the key steps in the marketing process, including situation analysis, setting goals and objectives, selecting target markets and segments, and deciding on marketing strategies related to product, pricing, promotion, and distribution. The presentation also covers topics like consumer characteristics, buying behavior, segmentation, marketing research, product design, pricing strategies, distribution channels, and customer care. Specific financial services discussed include banking services and insurance products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    7 views4 pages

    MarketingofFS Introduction

    Uploaded by

    Amit Pandey
    This document discusses marketing strategies and processes for financial services. It outlines the key steps in the marketing process, including situation analysis, setting goals and objectives, selecting target markets and segments, and deciding on marketing strategies related to product, pricing, promotion, and distribution. The presentation also covers topics like consumer characteristics, buying behavior, segmentation, marketing research, product design, pricing strategies, distribution channels, and customer care. Specific financial services discussed include banking services and insurance products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 4

    Chapter 9 : Marketing of Banking and Financial Services

    Marketing of Financial Services

    Financial Services and System


    Sasidharan & Mathews

    Financial Services
    Finance forms the life blood of any organization

    Financial services are the financial requirements of


    the individuals and corporate bodies Financial institutions deliver the financial service The characteristics of financial services differ from physical products and the other services

    Marketing Process
    Preparation of Marketing Plan Situation Analysis- analysis of problems and opportunities Setting Goals and Objectives Selection of target market and target segmentmodification on getting feedback Deciding of marketing strategies- product, pricing, promotion, distribution, people

    Implementation
    Evaluation
    3

    Presentation Coverage
    1. 2. 3. 4. 5. 6. 7. 8. 9. Characteristics of Consumers Buying Behaviour Segmentation Marketing Research Product Design, Development & Market Mix Advertisement & Sales Promotion Pricing Strategies Distribution Channels Customer Care and Quality

    10. ISO Certification Guidelines & Procedures


    11. Marketing of Banking Services 12. Marketing of Insurance Products
    4

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