BRAND SURVEY ON PUMA SUBMITTED TO-Mr.

HARINDER PAL BY- POOJA KUMARI FT-3rd YEAR 100475

Aknowledgement . First and foremost I offer my sincerest gratitude to my guide,Mr. Ashish Hooda ,who has supported me throughout my field survey with his patience & knowledge w hilst allowing me the room to work in my own way.I attribute the level of my pro ject work to his encouragement &effort & without him this report,too,would not h ave been completed or written.One simply could not wishfor a better or friendlie r supervisor. The special thank goes to the helping staff of Puma showroom, Sec4 9, Sasssssinik colony , Faridabad and NH-10 ,Rohtak, Gurgaon .The support & work ing environment that they gave truly help the progression & smoothness of the fi eld survey.The co-operation is much indeed appreciated.They sourced me to the re quired study materials & details through which much of the work has been done. N ot least,I should thank my family,for their patience & forbearance whilst I have spent hundreds of hours working on it.

HISTORY OF PUMA Puma is one of the best-known sports brands in the world, and the companys histor y is as exciting and varied as its range of shoes. The brands roots are shared wi th adidas and go back to 1924 when a new footwear company called Gebnuder-Dassle r Schuhfabrik was founded in Herzogenaurach, Germany. It wasnt until 1948 that th e Puma name was first used with the formation of Puma Schuhfabrik Rudol Dasslernow known simply as Puma. Puma brand history 63 years old.Puma pounches on top award, but kiwi company holds its own in globalPuma is a German brand.It is esta blished in 1948.the puma company boots and Shoes have grown to be recognized for their best performance quality and design.Since 1769, beforeFrench Revolution p uma brand has existed,at that time blades and razors.for intial production of sp orts shoes factory,but today the worlds leading companies,puma sneakers and embar ked on a path of development puma, the sports clothing company has a job opening for lifestyle specialist in Hungary. Puma garments fabric are high quality for the purpose of comfortable way,and other product of puma brand material is also good variety.

In 1952. runner Josef Barthel of Luxembourg brought Puma its first Olympic Gold when he won the 1500 m in Helsinki. The formstripe, Introduced in 1956, has been t he trademark of the brand ever since. Far from being a mere aesthetic addition, the strip gives extra strength.atld stabLfity to the upper section of each shoe. The 1960s brought Puma its fair share of drama particularly 1968, which was an important year for the brand, with the introduction of the modern cat logo, and the Olympic Games in Mexico. An incident involving 200 m champion Tommie Smith, who won in Puma spikes, made the 1968 Games notorious. As he took the stand to r eceive the gold medal, barefoot with his Pumas beside him, Smith and teammate Jo hn Carlos made the black power salute in protest of the inequality still endured by African-Americans at that time. He left his sneakers on the rostrum for all to see, and the Olympic Committee expelled both protesters from the Olympic Vill age.

 In 1948 Rudolf Dassler split from his brother s company, Adidas, to form his own shoe company calledPuma. PUMA is one of the worlds leading sport lifestyle compa nies that designs and develops footwear, apparel and accessories. It is committe d to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Hone st, Positive and Creative in decisions made and actions taken. PUMA starts in Sp ort and ends in Fashion. Its Sport Performance and Lifestyle labels include cate gories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasu hiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and H ussein Chalayan. 1920: Rudolf Dassler and his brother Adolf start making sports shoes. 1924: Foundation of Gebrder Dassler Schuhfabrik, Herzogenaurach, Germany. 1948: Foundation of Puma Schuhfabrik Rudolf Dassler (October 1.), Introduction o f the ATOM, Puma s first football shoe.

 1949: Rudolf Dassler has the idea of football shoes with removable studs. He beg ins working on their development and production. Many football experts, like Sep p Herberger, are involved. 1952: Introduction of the SUPER ATOM. 1953: Developme nt of ATOM s successor: the BRASIL. 1958: Introduction of PUMA s signature forms trip at the FIFA World Cup in Sweden. 1959: The company is transformed into a li mited partnership named PUMASportschuhfabriken Rudolf Dassler KG. 1960: Introduc tion of the technologically advanced vulcanization production technique. 1966: L aunch of the WEMBLEY, the predecessor model to the KING. 1968: Launch of the leg endary KING. PUMA is the first manufacturer to offer sports shoes with Velcro fas teners. 1974: Rudolf Dassler dies. His sons Armin and Gerd take over the company s management. 1976: Introduction of the revolutionary S.P.A.-Technology 1982: A rmin Dassler invents the DUOFLEX sole. 1986: Transformation into a stock corpora tion.

 1989: Launch of the TRINOMIC sport shoe system. 1990: Introduction of INSPECTOR, a growth control system for children s shoes. 1991: Launch of the DISC SYSTEM s ports shoe. 1992: Capital increase by DM 20 million, share capital reaches DM 70 million. 1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B. V. becomes majority shareholder. 1994: The first profit since the company s IPO in 1986 is regeristered. 1996: Puma is listed in the German M-DAX index; introdu ction of the CELL technology, the first foam-free midsole. 1997: Launch of the C ELLERATOR. 1998: Puma merges sports and fashion. The company starts a cooperatio n with designer Jil Sander. 1999: Puma becomes an official on-field supplier of the U.S. National Football League (NFL). 2000: Production of fireproof footwear in partnership with Porsche and Sparco. 2001: Acquisition of the Scandinavian Tr etorn Group.

 2002: Launch of the SHUDOH. 2003: Majority shareholder Monarchy/Regency sells it s shareholdings to a broad base of institutional investors. 2004: Collaborative partnership with world-renowned designer Philippe Starck. 2005: Mayfair Vermgensv erwaltungsgesellschaft mbh acquires a total of 16.91% shareholding. 2006: The co mpany is listed in the Dow Jones Sustainability Index; Introduction of the S.A.F .E. concept, a specific tool developed to continuously improve social and enviro nmental standards. Shoe collection in cooperation with Alexander McQueen. 2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the con tract with Jochen Zeitz by five years. 2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayan becomes Creative Director, Pum a also acquires a majority stake in Chalayan s business and Hussein Chalayan. Pr esent day Puma AG has approximately 9,204 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of 1.274billion. Puma were the commercial sponsors for the 2002 anime series, Hun gry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.

ABOUT PUMA Puma is one of the worlds leading sports companies that designs and develops foot wear, apparel and accessories. PUMA starts in Sport and ends in Fashion. Puma is a sports and lifestyle leader in footwear categories like Soccer, Running and M otorsports. Puma is famous for great design with plenty of style, as seen in the Suede, El Rey, Roma, Clyde, Mostro, Speed Cat, First Round and Cabana Racer. Th eir Motorsport collection features officially licensed Ferrari and Ducati logowe ar. In soccer, PUMA is the official supplier to five European national teams, in cluding defending world champion Italy, Austria, Switzerland, Bulgaria and Czech Republic. In addition, PUMA has a long-standing relationship with 11 African so ccer federations including current African champion Egypt, Ghana, Cameroon, Ango la, Ivory Coast, Morocco, Senegal, Tunisia and Namibia. In the United States, PU MA is the official sport and lifestyle apparel, footwear and equipment supplier to the Womens Professional Soccer league (WPS).

TOP TEN DESIGNER DESIGNER NAME RAINDESIGN FIRALDESIGN ACEDESIGN ABSOLUTMUDD VECTOR SERGEM JAGGU X s MART NEONLITE LAKSHMIKS PROJECT WON 279 126 102 97 93 87 85 77 75 69

Marketing Information PUMA does not sell or otherwise share your personal information with anyone else , such as advertising agencies or marketing companies. We only send marketing in formation to those customers who specifically sign up for our mailing list. Cust omers can opt-out of receiving information by using the "unsubscribe" option in any marketing e-mail that they receive or by changing their preferences in the " My Account" section of the site.

Disclosure And Retention Of Personal Information PUMA will share your personal information internally with those staff members wh o need it to complete your purchase or carry out your instructions regarding the receipt of marketing information. We will not disclose your personal informatio n to any third party without your written consent unless required to do so by la w. PUMA keeps your personal information for only as long as required to fulfill the purpose for which it was collected. In some cases, such as credit- or debitcard purchases, we are required by law to keep your personal information for a s pecified period of time. For those customers who have registered for the mailing list, their personal information is kept until we are notified that they no lon ger want their information stored.

Commitment to Children PUMA does not collect or maintain information from those people that we know are under 13 years old and we do not specifically target this group in our marketin g materials or other advertising. PUMA is one of the worlds leading sport lifesty le companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativi ty, SAFE Sustainability and Peace, and by staying true to the values of being Fa ir, Honest, Positive and Creative in decisions made and actions taken. PUMA star ts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels incl ude categories such as Football, Running, Motorsports, Golf and Sailing. The Bla ck label features collaborations with renowned designers such as Alexander McQue en, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Treto rn and Hussein Chalayan.

About brand logo Why chose the puma logo? Puma is a mountain lion,we wanted to learn more about this animal,so we could te ach other people about their life and other important facts. Adaptions : pumas have large feet that are used for jumping great height. :long tails are used to balance themselves on their jumps and steep edges. The puma or mountaion lion can climb up and down trees.

Indian market is one of the fast booming market in the world. It attract most of the Indian and international company towards them. Due to the globalization mos t of international branded company inter in the Indian market and increase the c ompetition between them. There are different international competitor which are present in the Indian market like Lee, Levis, PUMA, Nike, Mc Donald, Dominos, Ell e etc. These company try to attract most of Indian customer. Most of the Indian people prefer imported stuff because they think imported company provided better look and they charge lower prices but in the case of Shoes and Garments its not like that.

Additionally, the Puma logo is also multifunctional and can be used for differen t purposes easily while keeping its original identity intact. The size, backgrou nd and color of the Puma logo can be modified or changed without altering its in tegrity. No doubt, the Puma logo effectively manages to brand the company and it s products.

ABOUT APPAREL PRODUCTS OCCASION Casual. party. sports. WIDTH Comfortable Normal

 Constructions Details OF PRODUCTS SLEEVE SHORT SLEEVE Full sleeve Meigar sleeve SLEEVELESS NECK V-NECK ROUND NECK DEEP NECK

PRODUCTS TYPES REGULAR SOLID STRIPES PRINTED

PRODUCTS CATEGORY CAPRIES JACKETS JEANS TOPS SHIRTS COATS T-SHIRTS CARDIGNS HAREM-PANTS SWEATERS S CARVES MUFFLOURS

TECHNIQUES KNITTED WOVEN MOST FABRICS USED FOR PUMA COTTON WOOLLEN NYLON POLYESTER

MATERIAL OF APPAREL PRODUCTS CANVAS FABRIC LEATHER MESH NUBUCK SUEDE SYANTHETIC

OTHERS CLOTHING CATEGORYCAPRIS, CARDIGAN, HAREM PANTS,SWIM WEAR, TRACK SUITS WIND CHEATERS,NIGHT SUITS,GOWNS. PULLOVERS,JUMPERS,LEGGINGS,KURTA/KURTI,PONCHOS,HANDKERCHIEF AND OT HER DRESS MATERIAS. FOR BOTH MENS WEAR AND WOMENS WEAR ALL SIZESMALL(S), X SMALL(XS), MEDIUM(M), LAR GE(L), X LARGE(XL) ALL MATERIALCOTTON, COTTON LYCRA, NYLON POLESTER, VISCOSE WOOLLEN PRICE RANGE500Rs.-2000Rs. 2000Rs. -3000Rs.

ACCESSORIES BELTS WATCHES GLOVES KEY RINGS WALLET PRICE RANGE0-500Rs. 500-299Rs.

Puma Jewelry & Watches Price Range Below $40.00 $40.00 - $60.00 $60.00 - $80.00 $80.00 - $120.00 Above $120.00

PUMA COLOURS RANGE Beige, Black, Blue, Brown, Gold, Green, Grey ,Multi Color, Mustard, N.A., Nubuck , Orange ,Pink, Purple, Red, Silver , White, Yellow. ALL STYLE Aviator wayfarer

The main objective of this study are To understand why customer buy a particular product. To know the marketing oppor tunities. To know about customer acceptance of the product. To analyze the custo mer expectation from the manufacturer. To help the company to know what behavior of consumer in footwear case.

Men s Bags Backpacks Duffel Bags Sling Bags Portfolio Bags Kids Bags Backpacks School Bags Stationary Bags Women s Bags Handbags Clutches Vanity Cases Wallets Backpacks Du fel Bags

BAGS PRICE RANGE0-500Rs 500-1049Rs

FOOTWEAR Shoes, sandles, slippers, flotters,etc. HEEL HEIGHT Up to-3cm 3cm-5cm MATERIALS Leather Fabric

Puma Shoes The brand is focusing on bringing distinctive designs and a global outlook to ea ch product range by blending influences of sport, lifestyle and fashion. In orde r to achieve these goals, our brand template emphasizes PUMAs distinctiveness, in dividualism, spontaneity, internationalism and sporting heritage. An important p art of our brand strategy is maintaining vigilant watch over our distribution ch annels, ensuring that we maintain the high level of desirability necessary for s ustainable growth. Concurrently, in areas where licensee growth is desired, we w ill provide solid guidance and strict alertness to make certain that the brands o bjectives and direction are maintained.

DEPARTMENT OF FOOTWEAR MEN WOMEN KIDS

PRICE RANGE s. 2699-3999Rs 4999-5999Rs 5299-8099Rs. .

Puma Apparel Barcode Barcode:-A pattern of thick and thin lines that is printed on things we buy .It is contains information that a computer can read What We Offer You can purchase a single barcode number for only $30USD or Rs1400 (or even less if you buy more barcodes), excluding images. This is a once-only cost, and then the barcode numb er is yours for life. You don t have to pay any joining fees or annual fees - so this is an inexpensive way to purchase barcode numbers for your retail products . Pay in $US by credit card, or in rupees directly into our bank account. The EA N-13 barcode numbers we supply are designed for use on retail products internati onally. You can use them on your products in India, or exported worldwide. The b arcode numbers originate from GS1-US (previously know as the Uniform Code Counci l - UCC).

 Your barcode number will be unique - no-one else in the world can legally use yo ur barcode number. We guarantee that we won t sell duplicate numbers - we are ca reful to ensure we only sell each number once. You become the legal owner of you r barcode number. You can use it on any product you choose. If you stop making y our current product, you can reuse your barcode number on another product. You c an confidently purchase barcode numbers from us - we are a legal company establi shed in New Zealand. Our office is in Auckland, NZ - feel free to call and talk with us ph +64 9 445 1296 (this is our office in NZ - please remember there is a time difference). Our company is fully owned by a charity, so all profits go to wards charitable purposes, including helping disadvantaged children in Asia, Afr ica & Bolivia.

 We can supply you with EAN-13 retail barcode numbers, or UPC-A barcode numbers ( used in the USA). We can also create the actual barcode graphic image for you & supply it in .tif, .bmp, .wmf, .eps and other formats. We can provide you with a Guarantee Certificate in .pdf format, or as a paper copy. We can create your ba rcode images if you already have a EAN, UPC, ISBN, ISSN or other number, or if y ou require ITF-14 or TUN carton codes.

Pricing Starts at $39USD or Rs1800 for one barcode number - includes barcode images & Gu arantee Certificate (includes images in .tif, .bmp, .jpg, eps & pdf formats). The price per barcode number reduces if your purchase more numbers. eg 10 barcod e numbers are $29USD or Rs1350 eachincludes barcode images & Guarantee Certifica te (includes images in .tif, .bmp, .jpg, eps & pdf forma ts) Contact us for bulk pricing if you require more numbers. Artwork (if you already have a barcode num ber) (includes images in .tif, .bmp, .jpg, eps & pdf formats) $20USD or Rs900 ea ch Guarantee Certificate postal version $20USD or Rs900 ISBN & ISSN barcodes (in cludes images in .tif, .bmp, .jpg, eps & pdf formats) $20 or Rs900 each.

Barcode Inspection The EyeC GmbH offers solutions for barcode inspection. The Barcode option of Eye C allows testing all relevant Barcodes for correct content, decodability and qua lity according to CEN/ANSI. In addition to the well-known codes like EAN, PZN, L aetus, 25, 39, 128 the Proofiler can also test the newer RSS-Codes or two-dimens ional codes like the Data matrix code. If equipped with the Optional Barcode Ins pection, without any additional time or effort, the EyeC Proofiler will automati cally identify and locate all barcodes on your print sample, and inspect each pa rticular barcode.

BARCODES IMAGE

BRAND PRONUNCIATION Puma Brand of shoe Name: Puma Phonetic Pronunciation: POO-muh Audio Pronunciatio n: Tags: brands.

BRAND AMBASSANDAR Who is the brand ambassador? ilaya thalabathy vijay Who is the animal on th nd puma? A puma. Who is the brand ambassador of cadbury bournvita? Sania Mirza i s the new brand ambassador of Bournvita How do you say the brand puma? YOU say i t PEWW MAA. Who is the brand ambassador of dove soap? thrisha

 Brand care Label

LABEL PRINT MACHINE

PUMA TODAY Puma AG has approximately 9204 employees and distributes its products in more th an 80 countries. CEO and chairman jochen Zeitz since 1993. Puma is the main prod ucers of enthusiast driving shoes and race suits. It is the official sponsor for FIFA World cup. Puma has partnership with Ferrari BMW.

PUMA FACTS Puma AG is the third top successful company in the World of sportswear. Puma AG manufactures athletic footwear(58.5% of 2007 revenue),apparel(34.8%),equipment a nd accessories(6.7%). At the end of 2007,the company ran 116 concept stores Worl dwide.only 25.3% of its 2007 sales come from the Americas region. Puma AG is agg ressively pursuing expansion opportunities in emerging markets as part of its gr owth strategy.

Puma competitors Prada sports Well known luxury brand. 4 years ago prada dared to step into the s port segment. Focus on fashion and trends but their price startegy is still too high. Diesel Major fashion brand including:sunglasses,footwear,watches, fragranc es and writing tools Experienced an unexpected growth rate. Brand is still situa ted in Itly (jeans production).

Success Factors Strong presence: sports and lifestyle/fashion market. Products meeting market de mand. High innovative and qualitative products. Big distribution network. Harnes sing resources and experiences. Ample knowledge in R and D.

Financial Highlights Financial Reporting: Puma abides by the International financial Reporting Standards IFRS, AND Reports. It s earning on a quarterly basis. Business: Puma is engaged in the development and marketing of broad range of sports and Li festyle articles including footwear, apparel and accessories.

Financial Highlights Distribution: Puma distributes its products in more than 130 countries. Total Revenue: Puma s revenue for the fiscal year 2008 was 2,524.2 million.

BRAND CENTRE Germany is the main centre and others are America, Europe, Africa, U.K, India.

In India Puma stores Bangalore, Chennai, Mangalore, Chandigarh, Nagpur, Kolkata, Mysore, Bhopal, Pune , Hyderabad, Mumbai, Lucknow, Coimbatore, Delhi, Kalyan, Vadodara, Trichy . In Haryana main Puma stores Gurgaon, Rohtak,

 How useful was this sizing information? We make every effort to provide accurate information, please help us correct any errors or let us know if you found this information useful. If you feel that we can make improvements or provide additi onal information please feel free to comment. Your comments will greatly assist other readers of this information. We greatly appreciate your contribution.

 Puma Men s Apparel Size Chart US men s size Chest Waist Inseam S CHEST 35 - 37 WAIST 29 - 31 INSEAM 31 M CHEST 38 - 40 WAIST 32-34 INSEAM 32 L CHEST 41 - 44 WAIST 35 - 38 INSEAM 33

 XL CHEST WAIST INSEAM XXL CHEST WAIST INSEAM45 - 48 39 - 41 34 49 - 55 42 - 45 35

 Puma Women s Apparel Size Chart US women s size Chest Waist Hip - 32 WAIST 21 - 23 HIP 31 - 33 S (4-6) CHEST 33 - 34 WAIST 24 (8-10) CHEST 35 - 37 WAIST 26 - 28 HIP 36 - 38 L (12-14) CHEST - 31 HIP 39 - 41 XL (16-18) CHEST 42 - 45 WAIST 32 - 34 HIP 42 XS (2) CHEST 30 25 HIP 34 - 35 M 38 - 40 WAIST 29 - 45

 Puma Youth Apparel Size Chart US youth size Chest Waist Hip S (8) CHEST 26 - 28 WAIST 24 - 25 HIP 27 - 29 M (10-12) CHEST 28 - 30 WAIST 25 - 26 HIP 29 - 31 L (1 4-16) CHEST 30 - 32 WAIST 26 - 27 HIP 31 - 33 XL (18-20) CHEST 32 - 35 W AIST 27 - 29 HIP 33 - 35

 SOCKS (by shoe size) Size Men Women SIZE X-Small MEN 12T-2 WOMEN 1-4 SIZE MEN WOM Small 1-4 3-6 SIZE MEN WOMEN SIZE Medium 5-8 7-10 LARGE(MEN 9- 11),(WOMEN 11-14)

MANUFACTURING FACILITIES PUMA USES OUTSOURCED PRODUCTION FACILITIES IN OVER 40 COUNTRIES OFFICIAL COMPANY LANGUAGE: ENGLISH

REGISTERED OFFICE: HERZOGENAURACH,GERMANY

SWOT ANALYSIS Strength Experience in R and D. Branding. Management and International strategy. Weakness Missing sports segments. Low financial resources compared to rivals. Opportunities Fitness hype. Technology. Acquisitions and sponsorships. Threats Actual economic situation. High competition and imitation of products.

Strength First,the companys financial position is extremely strong.The financial growth of puma has been phenomenely. Secondly puma is more diversified than the competiti on. Pumas brand image stands for quality ,the latest technology and prestige. The company has been in business for a longer time than any of the competition, and the company has been able to create favorable brand recognition. Pumas top manag ement is highly marketing oriented, and most of the key personnel come from a ma rketing background.This is strength in this business,since the industry is marke d driven instead of products driven,also an increase in demand is the expected m arket trend. Puma is a Global brand.

Weakness It is that it doesnt promote much. There are not much of promotional activities b eing done by the company .not much advertisement is done. Company should look fo r the same. The organization does have a diversified range of sports products .h owever ,the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market s hare erodes. The retail sector is very price sensitive, however most of its inco me is derived from selling into retailers. Retailers tend to offer a very simila r experience to the consume.

Opportunities The brand is fiercely defended by its owners whom truly believe that puma is not a fashion brand. The business could also be developed internationally, building upon its strong global brand recognition. For example, emerging markets such as China and India have a new richer generation of consumers.there are also global marketing events that can be utilized to support the brand as the World Cup, th e olympics,I PI, and Soccer World Cup.

Threats To keep-up with the competitions penetrating efforts will cost a lot of money and put a lot of pressure on marketing and research and development. Also, the shor t product life cycles ply an important role in the return on investment in a par ticular product line. Furthermore, weakening markets may be a serious threat. Pu ma is exposed to the international nature of trade. It buys and sells in differe nt currencies and so costs and margins are not stable over long periods of time. such an exposure could mean that puma may be manufacturing and/ or selling

Future of puma Its aim to be the most desirable sport lifestyle company. Aims at bolstering its position as one of the few true multicategory brands,and at making effective us e of the many opportunities offered by the sport lifestyle market in all categor ies and regions. It plans to evolve the organization. Qualitative growth and a l ong-term strengthening of brand appeal will be given priority, instead of growth at any cost . Puma plans to evolve the organization through the fostering of un ique company values, all compatible with the personality of the brand. The can b e best summarized in four words:Passion, Openness, Entrepreneurship.

Passion It is not a business that manufactures and sells soap powder or ballpoint pens o r instant coffee. It is a business rooted in the passionate world of sporting en deavor.The history of the brand resonates with the great athletes and legendary performances, celebrated in stadiums across the globe.Puma Makes products design ed to facilitate the individual achievements that evoke the most Passionate repo nses.

Openness Todays markets place is one of the fastest changing and dynamic on the planet qui ckly and effectively in this environment demands a culture of openness, where op inions can be shared without fear of blame and where old wisdom can be questione d without the fear of antagonism. In this culture, respect and understanding flo urish naturally, team workflows seamlessly, barriers dissolve and a much over-us ed word, empowerment, takes on real meaning.

Self-Belief Global business face new challenges every day. It is the quality of the people i n these business and their belief in their own abilities that enable these chall enges to be overcome .pumas recognition of this is reflected in its determination that everyone in the company understands and embraces the company values, as we ll as benefits from the experience and integrity of their colleagues. Only with self-belief will individuals have the confidence to make things happen, take the tough decisions and realize their ambitions for themselves and, ultimately, the business.

Entrepreneurship Few business succeed without great ideas. Puma has been built on them and needs them to flow relentlessly hour by hour, day- by -day .this demands a willingness to thick outside the box, to Zig where others Zag and to seek inspiration beyon d the more obvious boundaries of our business universe. Such creativity has insp ired the puma brand strategy .It will also be needed to make it a reality.

THANKS FOR YOUR ATTENTION

Puma Today Puma AG has approximately 9204 employees and distributes its products in more th an 80 countries. CEO and Chairman Jochen Zeitz since 1993. Puma is the main prod ucer of enthusiast driving shoes and race suits. It is the official sponsor for FIFA World Cup. Puma has partnership with Ferrari and BMW.