Samsung TV Presentation Group 6

Samsung Group

Founded by Lee Byung-Chul in 1938 Samsung Group is South Korea's largest company and exporter and the world's fifteenth largest company A large number of South Korean firms, are dependent on Samsung for the supply of vital components or raw materials Samsung has been criticized for handicapping other rivals, leading to bankruptcy of mid to small sized businesses

Samsung Group accounts for more than 20% of South Korea's total exports

Its Revenue is as large as some Countries total GDP

Samsung Group headquarter building at Seocho Samsung Town, Seoul

Its also known as Another Family by the South Koreans

Samsung India

Samsung India Electronics Pvt. Ltd.(SIEL) It commenced its operations in India in December, 1995 Its the Hub for South West Asia Regional Operations Samsung enjoys a sales turnover of over $ US 1 billion in a just a decade of operations

Sales and Marketing Function

Headquartered in New Delhi Samsung India has a network of 19 branches and 16 Area Sales Offices (ASOs) SIEL has a huge clientele in the Institutional Sales space.

Manufacturing Function

SIEL has its manufacturing facility at Noida, U.P It has Sophisticated facilities which uses the latest technology Samsung India is also instrumental in carrying out Hardware Research & Development at its Noida R&D Centre

Software R&D Function

SIEL Software R&D Center was set up in September 2002 as a Software R & D Center in Noida, U.P Makes Embedded Desktop Software for digital TV SIEL Software Center has successfully completed more than two hundred projects

It was established in April 2004 It is a joint venture between the Korean Samsung Electronics Co. Ltd (50% plus 1 share) and Japanese Sony Corporation (50% minus 1 share) A monthly production capacity of 60,000 display panels

LED LCD TV
LA70F91B

Key Specifications

Size : 178cm (70) Dynamic Contrast Ratio : 500,000: 1

Viewing Angle : 178

Response Time : 8ms

Features

178cm (70) LED LCD TV 1080p full HD

3 HDMI
Built-in sub-woofers

LCD TV
LA52A650A1

Key Specification

Size : 132cm (52) Dynamic Contrast Ratio : 50,000:1

Viewing Angle : 178/178 (H/V)

Response Time : 4ms

Features

Ultra Clear Panel crisp detail and vibrant colour

Entertainment Mode a TV made for entertainment

Wide Colour Enhancer 2 provides natural, realistic colours

Pricing
International Pricing:

LCD

18.9-inch for $429 21.9-inch for $549 37.5-inch for $1,399 40-inch for $1,699 45.9-inch for $2,899 52.2-inch for $3,199

PLASMA

42-inch for $1,199 50-inch for $1,699 50-inch for $2,299 58-inch for $3,599 58-inch for $3,999 63-inch for $4,999

National Pricing

SAMSUNG LA46S8 LCD TV - 1,20,000/- Indian Rupee SAMSUNG LA46M8 LCD TV - 1,60,000/- Indian Rupee SAMSUNG LA40S8 LCD TV - 70,000/- Indian Rupee SAMSUNG LA32S8 LCD TV - 43,000/- Indian Rupee SAMSUNG LA19R71 LCD TV - 19,000/- Indian Rupee SAMSUNG LA40R8 LCD TV - 78,000/- Indian Rupee

Demand and Supply Analysis

Demand = Willingness to Buy + capability to pay
45 40 35 30 25 20 15 10 5 0 10 11 12
Price

Quantity

Demand Supply

13

Demand Analysis for Samsung TV

5 4
In Billions

3 2 1 0

REVENUE UNITS SOLD

20 06 20 07 20 08 20 09 20 10 20 11
Year

Demand Forecasting
40 35

No. of Units Sold

30 25 20 15 10 5 0

DEMAND ANALYSIS AND FORCASTING

MR A

JL

Month

Competitors

General TV
Others 22% Samsung 27% Samsung LG Philip Sony 13% LG 23% Sony Others

Philip 15%

LCD TV
OTHER 15% SAMSUNG 30% SHARP 11%

LG 13% PHILIPS 15% SONY 16%

SAMSUNG SONY PHILIPS LG SHARP OTHER

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Positive Points

Durability Availability of original parts

Good after sales service

Many schemes provided to suit the needs of the customer

Negative Points

Colour Fading Internal colour variation

Methodology

How much market sharing? What is the demand for Samsung TV? What are the services provided by Samsung(after sales)? Who are the major competitors? What are the positive and negative points of the company? What are the new schemes provided by Samsung? Where are the manufacturing plants? What are the different types of TVs available in the market?

Our Views

Samsung is a well known name in the world right now It has achieved this position because of its innovative idea It gives quality products Samsungs top priority is understanding the needs of the customers

Conclusion

TV comes into the category of durable goods Demand plays an important role in durable goods as they are costly in nature but demand increases during festival season Supply of durable goods is not much fluctuating as they have got proper warehouse facilities Hard work pays

Thank You

Thank you

ANY QUESTIONS ?????