There are only two tests. 1.

1. Mama test whenever, whatever you are doing, wherever and with whomever, at work or at home, alone or with someone, if values are in question, ask yourself If my mama were to see me doing what I am doing right now, would she be proud of me or hang her head in shame? If you passed the mama test and failed all other tests, you have passed. If you failed the mama test and passed all other tests, you have failed. You will get your answer. 2. Baba test whenever , whatever, you are doing , wherever and whomever , at home or at work, alone or with someone, if values are in question , ask yourself If my children were to see me doing what I am doing right now, would I want them to see it or hide myself in shame? You will get your answer. No person was ever honoured for what he received. Honour has been the reward for what he gave. calvin coolidge.

Values and vision shiv khera How do we judge our value system ?

Character
Character - is priceless Indecent proposal - one act of adultery was worth a quick million dollars. People want to be an overnight success at the cost of their conscience but it never works. The moment a price is set on values, the values lose their value. People with values will never sell themselves. Money will buy Amusements but not happiness Bed but not sleep A clock but not time Companions but not friends Food but not appetite A house but not a home medicine but not health A ring but not marriage The best and most beautiful things in the world o cannot be seen or even touched. They must be felt with the heart. Hellen keller.

The concepts of new ethics manisha paliwal

Ethical dimensions 1. globalization sympathetic attitudes towards local customs. awareness of world pressure groups comply with local laws related to tax , employment, and finance. Managing diversity 2. technology software piracy Monitoring use of email Infiltration 3. intangible assets Knowledge Leadership Culture Innovation Everything that can be counted does not necessarily count ; everything that counts cannot be necessarily counted Albert Einstien. 4. war of talent Discover employees needs and desires Total package with tangible elements and compare it with competitors Find out reasons why people leave the organization and try to avoid the same reasons for the future.

Ethics in marketing and consumer protection

Ethics in business S.K Mandal

Approaches to consumer protection

1. the contract view Both parties in the contract have sufficient knowledge and information about the product being offered and bought. Neither party in the contract has the intention to misinterpret facts to the other party. Eg implied warranty. Neither party in the contract is forced to enter into the contract under duress. Reliability johnsons and johnsons. Maintainability provision of spare parts. Safety nano, reality shows. Service life claim wherever necessary outsourcing has become an easy way out. Due care view - relation ship of dependence as consumers are more vulnerable than the sellers. The social cost view- manufacturers duty to to protect consumers and society from costs arising due product defects.

Marketing and ethics

Free marketing and ethics price carteling by manufactures is unethical practice. Few players in the market join hands, lobby to authorities and use their combined power to fix prices or to ascertain the availability of a commodity or service. Eg- real estate Monopoly, oligopoly and monopolistic competition

Monopoly- refers to the situation where a single firm is the only player in a business segment, competition is nonexistent, and the power to dominate and manipulate the market is concentrated in a single firm. Oligopoly few sellers supply a sizable portion of products in the market , thereby exert some control over prices. Monopolistic competition- many sellers offer products that have similar purposes. By making consumers aware of the differences exert control over prices. Legal monopoly and natural monopoly Natural monopoly -Government owned public utility systems Legal monopoly when a company receives a patent giving it exclusive use of an invented product or process.

Ethical issues in internet marketing

Answers to ethical problems in marketing Anti trust Laws