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  • Dell Vs Lenovo

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    Jarin John
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    The document compares Dell and Lenovo in China. It states that Lenovo acquired IBM's PC division in 2002 and expanded to the US, focusing on the low-cost segment. Dell entered China in 1988 but failed due to using a direct business model that did not work in China. Lenovo is a Chinese company that is the market leader in China and the world's largest PC vendor, while Dell is the third largest PC vendor worldwide.

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    Dell vs Lenovo

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    The document compares Dell and Lenovo in China. It states that Lenovo acquired IBM's PC division in 2002 and expanded to the US, focusing on the low-cost segment. Dell entered China in 1988 but failed due to using a direct business model that did not work in China. Lenovo is a Chinese company that is the market leader in China and the world's largest PC vendor, while Dell is the third largest PC vendor worldwide.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    23 views6 pages

    Dell Vs Lenovo

    Uploaded by

    Jarin John
    The document compares Dell and Lenovo in China. It states that Lenovo acquired IBM's PC division in 2002 and expanded to the US, focusing on the low-cost segment. Dell entered China in 1988 but failed due to using a direct business model that did not work in China. Lenovo is a Chinese company that is the market leader in China and the world's largest PC vendor, while Dell is the third largest PC vendor worldwide.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    DELL vs LENOVO

    SOP 2
    Alex George Aparna mohan Bijesh S B Geethu K Ravi Rahul P M Vinayak S L

    summary
    Lenovo acquired IBM PC division in 2002 Lenovo expand its business to US They concentrated in law cost segment in US Dell entered china in 1988 Dell follows direct business model It was failure in china

    About Dell
    Founded by Michael Dell in 1984 Third largest PC vendor in the world Ranked 44 in the fortune 500 list More than 110000 employees world wide Direct selling

    About Lenovo
    Chinese based company, established in 1984 Market leader in china Acquired IBMs PC division in 2002 Worlds largest PC vendor

    Chinese population is 22% of world population Chinese people enquire more about a product before they buy Low percapita income Only few people in china use credit card China is famous in low cost products

    2.What factors according to you are different in China which Dell had not experienced in their home market?

    3. What is the problem associated with Lenovo's startegy?


    loss of the IBM brand name for laptops

    4. Should Dell adapt its business model in China?


    No, it cant adapt direct sale model in china.

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