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FordIndia PDF
FordIndia PDF
FordIndia PDF
Background
Ford Motor Company (FMC) is the worlds second largest automotive company after General Motors. Ford had revenues worth US$ 164.5 billion in 2003 and is spread across 200 countries with over 327,000 employees. Ford sells vehicles under various brand names such as Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mercury and Volvo. In 1995, FMC established a joint venture company with Mahindra & Mahindra (M&M) to assemble and distribute the Ford Escort, the companys first model to be showcased in India. The company was rechristened Ford India in 1999, following a change in equity holding, with Ford buying out a majority stake. Ford India is a part of Ford Motor Companys regional operating unit, Ford Asia Pacific (FAP). Ford India set up its 250 acre manufacturing plant near Chennai with an investment of over US$ 354 million. It today has the capacity to manufacture 100,000 vehicles per annum. In 2003, Ford India had about 900 employees and a turnover of over US$ 200 million. new products in various segments as well as variants for existing products. Ford India sells Ikon in five variants viz. Ford Ikon, Ford Ikon NXT, Ford Ikon 1.3 CLXi NXT, Ford Ikon Sxi, Ford Ikon Flair Ford launched Flair, at a price aimed at attracting the B Plus segment of car customers Ford Mondeo comes in two different variants: Ford Mondeo, Ford Mondeo Ghia Ford launched Endeavour to cater to the Sports Utility Vehicle (SUV) market Routine calls are also made to Ford dealerships to check the quality of cars delivered to them.
Excellence in manufacturing
Ford Indias facility is designed with a focus on scalability and speedy expansion in the future. With a unique plant design of an inverted E, the facility is capable of supporting volumes both for the domestic and the export markets. Ford has implemented its global processes and standards at its manufacturing facility in Chennai. For example, the processes used in the paint shop and other facilities in India are just the same as in any other plant in the world.
US COMPANIES IN INDIA
network to reach the markets with low penetration. As a result, company sales grew by 41 per cent to 25,936 units in 2004. Improvement of distribution networks: Ford networks India shares equal branding with dealers. Ford India increased its number of dealers from 33 in 2001 to 90 in 2003 across 71 cities. Ford India was expected to have a presence in 105 dealer locations by the end of 2004. Entering smaller towns: Ford has made towns a foray into relatively small towns like Allahabad, Gwalior and Trichy to reach a larger number of customers.
globally, including its Asia Pacific region. FBSC is the global hub for Fords accounting. All accounts from all other regions are transferred to the centre, processed, and then sent back to the regional centres.
Future plans
Following the launch of Fusion, its new car in 2004, Ford India now plans to increase exports from its Indian manufacturing plant. The company also plans to double its production capacity in India to reach a target of 100,000 cars a year and simultaneously expand the distribution network across the country.
US COMPANIES IN INDIA