Strengths: Key Internal Factors Weight Rating Weighted Score

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Key Internal Factors

Weight

Rating

Weighted Score

Strengths 1. Product quality (strong supply chain) 2. High variety of menu options 3. Cost advantages (lower costs lead to higher profitability among competitors) 4. Decrease in current liabilities by 14% 5. Strong market recognition 6. Family values (strives to maintain it in all its restaurants and stores) 7. Net income decrease by 11.28 % 8. Unique concept (combination of restaurant and retail; sales come from both) Weaknesses: 1. Total Revenues increased by 40 %. 2. Tarnished reputation due to racist actions (difference in service quality between black and white people) 3. Introduced sexual orientation in hiring process (leads to discrimination) 4. Rising current liabilities (put the number from finance and arrange it under the right section according to the data from financial data) 5. Dependence on single warehouse facility 6. Only located in U.S. (not being diversified globally) Total 0.10 0.05 0.10 3 4 2 0.30 0.20 0.20

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