Professional Documents
Culture Documents
SDM 32 Project
SDM 32 Project
from wallets, 5 from belts (Sr. Sales officer+ Sr. Sales executive)(2-3 per ASM)-Area sales manager (13)-Regional Sales Manager (4)NSM (1)-Group Head-COO-MD (Pinki) CHANNEL FLOW
(Physical Possession flow) Factory-C&F-(Distributor + Exclusive Stores)-(retailers + wholesalers)-End customer & retailer who purchase from wholesalers Ownership flow Factory (Company)-(Distributor + Exclusive Stores (Franchise)-(retailers + wholesalers)-End customer & retailer who purchase from wholesalers Negotiation flow Factory (Company)-(Distributor + Exclusive Stores (Franchise)-(retailers + wholesalers)-End customer & retailer who purchase from wholesalers (Payment flow) (Ordering flow) (Risk Taking flow) Finance flow Factory (Company)-(Distributor + Exclusive Stores (Franchise)-(retailers + wholesalers)-End customer & retailer who purchase from wholesalers
(Jaggi) Promotion flow Company-customer (Advertising to customers)Company to retailers (POS material, Display material) Company to Distributor (Trade promotion, Contests,) Distributor to retailer (Trade promotion, POS material) Retailer to end customer (discounts)