A PROJECT STUDY REPORT ON TRAINING UNDERTAKEN AT

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Comparison of CASA products in Private & Nationalized Banks

A Project Report submitted in partial fulfillment of the requirements of

POST GRADUATE DIPLOMA IN MANAGEMENT TO Asia Pacific Institute of Management BY SHRUTI GARG

ACKNOWLEDGEMENT

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I, SHRUTI GARG, M.B.A Student in ASIA PACIFIC INSTITUTE OF MANAGEMENT, DELHI is highly grateful to all those who guided me in completing this project. First of all, I would like to pay my heartiest thanks to entire family of HDFC BANK especially Mr. AMIT GUPTA, BRANCH MANGER; PRASHANT KAPIL, PERSONAL BANKER; who provided me such a wonderful opportunity to do Summer Training and provided their valuable suggestions in understanding the work of Research Project. Last but not the least, I would like to thanks all faculties of ASIA PACIFIC INSTITUE OF MANAGEMENT, DELHI who gave me the useful tips and suggestions regarding project. I would like to thanks my faculty guide , Mr. R.K. SINGHAL for imparting his valuable guidance to me. Words can never express the deep sense of gratitude, I feel for HDFC BANK employees, who has been a constant source of inspiration and encouragement for me.

SHRUTI GARG(MBA)

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PREFACE I had undergone a practical training under HDFC BANK, HALDWANI. It was a good exposure & a great privilege for me to undergo training in such a reputable company. The 5 weeks period enhanced my knowledge and experience regarding SAVING & CURRENT ACCOUNT. Summer training is one of the major experiencing components of the knowledge, with respect to marketing and dealing with situations in a professional course like M.B.A. where a professional person faces a problem in the field. I was able to get familiarized with the customer relationship and got to know how a company measures to resolve their grievances and service them to the maximum for future prospect and success. Field component like survey, generation of questionnaire with respect to marketing helped me a lot and would be a great support in future. It is good to have enthusiasm but it is essential to have training. Training can be in all way of life. Thus I would say that this training was beneficial educative & good exposure to me, which will certainly help in my near future. This project was designed with respect to this HDFC Bank. The project made me to get the enhanced knowledge regarding SAVING & CURRENT ACCOUNT concept.

STUDENTS DECLARATION
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I hereby declare that the Project & Training Report On COMPARISON OF CASA A/C IN PTIVATE & NATIONALISED BANKS

Conducted at HDFC BANK Under the guidance of Mr. AMIT GUPTA & Mr. PRASHANT KAPIL Submitted in partial fulfillment of the requirements of POST GRADUATE DIPLOMA IN MANAGEMENT TO ASIA PACIFIC INSTITUTE OF MANAGEMENT Is my original work and the same has not been submitted for the award of any degree/ diploma/ fellowship or other similar titles or prizes. Place: HALDWANI SHRUTI GARG (M.B.A)

CONTENTS

CHAPTER PARTICULARS Pg .No.

Introduction of Banks & Comparison of CASA products HDFC Bank Profile Milestones in the History Products at a Glance CASA Products Comparison ICICI Bank Profile Comparison of CASA Products AXIS Bank Profile Comparison of CASA Products State Bank of INDIA Profile Comparison Of CASA Products Bank Of Baroda Profile Comparison of CASA Products 41 42 36-40 36 38 41-45 31 32 23 25 31-35 16 17 23-30 8 11 8-22

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CONTENTS CHAPTER PARTICULARS Pg .No.

Punjab National Bank Profile Comparison of CASA Products Private Vs nationalized banks 2 3 4 5 6 Research Methodology Data analysis Limitations Annexure Bibliography

46-51 46 48 52 54 62 72 74 76
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History

HDFC Bank was incorporated in the year of 1994 by Housing Development Finance Corporation Limited (HDFC), India's premier housing finance company. It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. The Bank commenced its operations as a Scheduled Commercial Bank in January Page | 8 | 8 Page 1995 with the help of RBI's liberalization policies. In a milestone transaction in the Indian banking industry, Times Bank Limited (promoted by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank xreceived 1 share of HDFC Bank for every 5.75 shares of Times Bank. In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The amalgamated bank emerged with a strong deposit base of around Rs. 1,22,000 crore and net advances of around Rs. 89,000 crore. The balance sheet size of the combined entity is over Rs. 1,63,000 crore. The amalgamation added significant value to HDFC Bank in terms of increased branch network, geographic reach, and customer base, and a bigger pool of skilled manpower.

Business Focus HDFC Bank deals with three key business segments - Wholesale Banking Services, Retail Banking Services, and Treasury. It has entered the banking consortia of over 50 corporate for providing working capital finance, trade services, corporate finance and merchant banking. It is also providing sophisticated product structures in areas of foreign exchange and derivatives, money markets and debt trading and equity research.

Wholesale Banking Services The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian corp. to small & mid-sized corporates and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate

customers. HDFC Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime public sector companies. It is recognized as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock Page | 9 | 9 Page exchange members and banks.

Retail Banking Services The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2009, the bank had a total card base (debit and credit cards) of over 13 million. The Bank is also one of the leading players in the merchant acquiring business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is well positioned as a leader in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

Treasury Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. These services are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio . Distribution Network HDFC Bank is headquartered in Mumbai. The Bank has a network of 1,725 branches spread in 771 cities across India. All branches are linked on an online real-time basis. Customers in over 500 locations are also serviced through Telephone Banking. The Bank has a presence in all major industrial and commercial centers across the country. Being a clearing/settlement bank to

various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE has a strong and active member base. The Bank also has 3,898 networked ATMs across these cities. Moreover, HDFC Bank's ATM Page | network can be accessed by all domestic and international Visa/MasterCard, Visa Page | 10 10 Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders. MILESTONES IN THE HISTORY CAPITALSTRUCTURE As on 31st March, 2010 the authorized share capital of the Bank is Rs. 550 crore. The HDFC Group holds 23.73 % of the Bank's equity and about 16.97 % of the equity is held by the ADS Depository (in respect of the bank's American Depository Shares (ADS) Issue). 26.59 % of the equity is held by Foreign Institutional Investors (FIIs) and the Bank has about 4,41,347 shareholders. The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

HDFC Bank began its operations in 1995 with a simple mission: to be a "World-class Indian Bank". They realized that only a single-minded focus on product quality and service excellence would help us get there. Today, they are proud to say that they are well on our way towards that goal. It is extremely gratifying that their efforts towards providing customer convenience have been appreciated both nationally and internationally.
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2009 'Best Bank in India' Most Trusted Brand - Runner Up

Euro money Awards 2009 Economic Times Brand Equity & Nielsen Research annual survey 2009 Asia Money 2009 Awards IBA Banking Technology Awards 2009 Global Finance Award

Best Domestic Bank in India' Best IT Governance Award - Runner up'

'Best Trade Finance Bank in India for 2009

IDRBT Banking Technology Excellence Award 2008 Asian Banker Excellence in Retail Financial Services

'Best IT Governance and Value Delivery'

'Asian Banker Best Retail Bank in India Award 2009 '

2008

Finance Asia Country Awards for Achievement 2008 CNN-IBN Nasscom IT User Award 2008

'Best Bank and Best Cash Management Bank' 'Indian of the Year (Business)' 'Best IT Adoption in the Banking Sector'
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Business India Forbes Asia Asian Banker Excellence in Retail Financial Services Asia money Microsoft & Indian Express Group World Trade Center Award of honor Business Today-Monitor Group survey Financial Express-Ernst & Young Award Global HR Excellence Awards - Asia Pacific HRM Congress: Business Today

'Best Bank 2008' Fab 50 companies in Asia Pacific Best Retail Bank 2008 Best local Cash Management Bank Award voted by Corporate Security Strategist Award 2008 For outstanding contribution to international trade services One of India's "Most Innovative Companies" Best Bank Award in the Private Sector category 'Employer Brand of the Year 2007 -2008' Award - First Runner up, & many more Best Bank' Award

2007 'Corporate Best Bank' Award

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Dun & Bradstreet American Express Corporate Best Bank Award 2007 The Bombay Stock Exchange and Nasscom Foundation's Business for Social Responsibility Awards Outlook Money & NDTV Profit The Asian Banker Excellence in Retail Financial Services Awards Asian Banker

'Best Corporate Social Responsibility Practice' Award Best Bank Award in the Private sector category. Best Retail Bank in India Our Managing Director Aditya Puri wins the Leadership Achievement Award for India Ernst & Young Award Best Bank Award in the Private Sector category. Best Bank Award

Financial Express Business Today

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2006 Best Bank in India Best 50 companies.

Business Today Forbes Magazine One of Asia Pacific's

Business world The Asset Magazine's Triple A Country Awards

Best listed Bank of India Best Domestic Bank

Asia money Awards

Best Local Cash Management Bank in Large and Medium segments.

Euro money Awards

"Best Bank" in India.

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2005 Best Domestic Commercial Bank

Asia money Awards

Asia money Awards The Asian Banker Excellence Finance Asia magazine Economic Times Awards The Asset Triple A Country Awards Business Today

Best Cash Management Bank India Retail Banking Risk Management Award in India Best Bank in India "Company of the Year" Award for Corporate Excellence Best Domestic Bank in India Region -2005 KPMG Survey Best Local Cash Management Bank in India US$11-100m 2005

Business Today Business Today Economic Times Customer Responsiveness Awards

KPMG Survey "Best Bank in India" for the third consecutive year in 2005 Avaya Global Connect "Most Customer Responsive company.

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Savings Accounts
Regular Savings Account Savings Plus Account SavingsMax Account Senior Citizens Account No Frills Account Institutional Savings Account

Credit Cards
Silver Credit Card Value Plus Credit Card Gold Credit Card Titanium Credit Card Woman's Gold Credit Card Platinum Plus Credit Card Visa Signature Credit Card World MasterCard Credit Card Corporate Platinum Credit Card Corporate Credit Card Business Platinum Credit Card Business Gold Credit Card Purchase Card Distributor Card

Forex products
Products & Services Trade Services Forex Services Branch Locator RBI Guidelines Forex Limits

PRODUCTS AT A GLANCE
Payroll Classic Regular Premium Defence No Frills Salary Account Reimbursement Current Account Kid's Advantage Account Pension Saving Bank Account Family Savings Group Kisan No Frills Savings Kisan Club Savings

Salary Accounts

Payment Services
NetSafe Merchant Services Prepaid Refill gay BillPay Visa BillPay PayNow Register & Pay InstaPay DirectPay mChek Visa Money Transfer RTGS Funds Transfer e-Monies Electronic Funds Transfer

Debit Cards
EasyShop International Debit Card EasyShop Gold Debit Card EasyShop International Business Debit Card EasyShop Woman's Advantage Debit Card EasyShop Titanium Debit Card EasyShop NRO Debit Card

Current Accounts
Plus Current Account

Trade Current Account

Access your Bank

NetBanking Credit Cards Online OneView

Prepaid Cards
ForexPlus Card GiftPlus Card

Premium Current Account

Regular Current Account MoneyPlus Card RFC - Domestic Account ForexPlus Chip Card

InstaAlerts MobileBanking ATM PhoneBanking Email Statements Branch Network Mutual Funds

Flexi Current Account

Investment Products
Wealth Advisory Services

Apex Current Account

Max Current Account Tax Planning

Fixed Deposits
Insurance Regular Fixed Deposit

Knowledge Centre

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HDFC Savings account HDFC Savings account HDFC Savings accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds Over a period of time. Whatever your occupation, HDFC is confident that you will find the perfect banking Solution.

USPs Of HDFC BANK

CBS Branch &Issue of PAP Cheques ( Payable atPar) by default Upto a limit. Free RTGS/NEFT Transactions. Sweep in- Sweep out facility. Special Womens Advantage Debit Card that offers women products at special prices. The leading credit card issuers in India . Hdfc credit card offers you the best rates and more discounts. The only provider of Forex Products & services Option to invest in Mutual Funds. Convenient & Hassle free banking options like instaAlerts. IVR facilities such as Phonebanking, Netbanking, Mobilebanking free for all products. Flexible Lunch timings provide uninterrupted services to HDFC customers.

Features & Benefits

Savings Max

Pension savings account

Savings Regular 100

Kids Advanta ge Free Maestro Debit Card (for the child >= 7) 1500 1000

Senior Citizen Account Free ( for all applicants)

No Frills account Free ATM Card. Debit Card at rs. 100 10000 N.A.

Internation Free (for Free ( for al Debit all all Saving Card A/c products of HDFC Bank applicant) applicants) Charges Regular Savings account

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100 No Free for the 100 Free if 1st issued by applicant. Default at RS. 100 for the time of other account applicants A brief Snapshot Of Distinctive features & Benefits of Various savings products by HDFC Bank is as opening follows:

Pension plus account Per day 15000 15000 ATM CW Savings max account limit (Rs.) Per day 25000 25000 Kids limit POS Advantage account Womens Free (for N.A. Advantage Senior Citizensall account Debit Card applicant) No frill account

25000 35000

25000 25000

Free Account Statement Interested Paid Free DD/MC at home branches BillPay charges P.A

Monthly Quarterly Free upto RS. 50000/da y on HDFC branch locations Free

Quarterly Quarterly Chargeable

Quarterly Quarterly yes

Quarterly Quarterly No

Monthly Quarterly Discounted rates for DD issuance fir senior citizens as per S&F brochure. 100

Quarterl y Quarterl y

Free

100

100

100

FEATURES NETWORK

PRIVATE BANKS Wide network of branches and over thousand ATms globally.

NATIONALIZED BANKS Some banks like Almora urban, Nainital bank are concentrated to a limited parts of India
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EASEOF OPERATION

Private Banks are more technology oriented, which makes the work easier and faster They are very well versed with facilities like Internet banking, Phone Banking, mobile Banking,

Nationalized Banks are little slow in their approach and not so Hitech programmed, they are traditional in nature. Though they are also updating & adopting user friendly banking features interbanking.

SERVICES

SMS Alert etc.

Young staffs in private banks that are enthusiastic & well equipped with latest technology & hence provide quick services. AMBIENCE

Aged staff in nationalized banks who are rather slow. For instance when you go to withdraw or deposit cash in nationalized banks, they take lot of time for accepting or giving cash even with the counting machines. Within that time in a pvt bank employee would have paid to 3 customers.

CREDIT SERVICES Ambience at private sector is more dignified. While ambience at nationalized Crowded & dingy

PROCESSING CREDIT FACILITY

OF Private banks offer various credit services like credit cards, two wheeler loans etc. Nationalized banks are little slow Private banks have faster in carrying out processing of credit facilities. While nationalized banks are quite conservative in such credit facilities.
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CBS FACILITIES

PRIVILEGE NET CUSTOMERS WORTH

processing of credit

BANKING TO HIGH services While all the branches in All branches in private banks are CBS enabled nationalized bank does not provide core banking solutions

The concept of privilege banking Nigh net worth customer receive special treatment, privilege banking services & priority processing doesnt function in nationalized banks

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RESEARCH METHODOLOGY Research methodology is a systematic way, which consists of series of action steps, necessary to effectively carry activities, which overlap and do rigidly follow a particular sequence. It consists of the following steps: Formulating the objective of the study Designing the methods of data collection Selecting the sample plan

research and the desired sequencing to these steps. The marketing research is a process of involves a no. of inter-rela

Collecting the data Processing and analyzing the data Reporting the findings
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Objective of Study

Research Design

Sample Design

Data Collection

Data Analysis

Report of findings

OBJECTIVE OF THE STUDY To study the market share in banking sector of private ant limited banks.
To study the consumer satisfaction with HDFC.

To know about the position of HDFC bank in market. To analyze the decision making process and mindset of the consumers.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims types as
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combine relevance to the research purpose with economy in procedure. Research design is broadly classified into th

Exploratory Research Design Descriptive Research Design Causal Research Design

I have chosen the descriptive research design.

DESCRIPTIVE RESEARCH DESIGN:

Descriptive research studies are those studies which are concerned with the characteristics that describe a particu individual.

In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what he wants to measure must find adequate methods for measuring it along with a clear cut definition of population he want to study. Since

aim is to obtain complete and accurate information in the said studies, the procedure to be used must be carefu due concern for the economical completion of the research study.

planned. The research design must make enough provision for protection against bias and must maximize reliability, w

SAMPLE DESIGN A Sample Design is a definite plan for obtaining a sample from a given population. It refers to the technique to procedure adopted in selecting items for the sampling designs are as below:

SAMPLE SIZE Sample method Survey period

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SAMPLE SIZE: The substantial portions of the target customer that are sampled to achieve reliable result are 50. The cost and time limitation compelled me to select 50 respondents as sample size SAMPLING METHOD: In this research project, I am using Random sampling method SAMPLE SIZE 50 Customers SAMPLE TYPE AREA SAMPLING Sample area is Haldwani ( Uttarakhand) SAMPLE SELECTION Simple random selection sampling SAMPLE TECHNIQUE I have taken the Statistical tool of percentage method to analysis and interpretation of the collected data. RANDOM SAMPLING:

A random sample gives every unit of the population a known and non-zero probability of being selected. Since rand free from human judgment.

sampling implies equal probability to every unit in the population, it is necessary that the selection of the sample must

There is some confusion between the two terms random sampling and unrestricted random sampling. In the la

case, each unit in the population has an equal chance of being selected in the sample. Such a sample is drawn w

replacement, which means that the unit selected at each draw is replaced into the population before another draw unrestricted random sampling. In order to distinguish between these two sample. I.e. sample, without replacement Page | 25 25 Page |

made from it, As such, a unit can be included more than once in the sample. Most statically theory relates

sample with replacement, the terms sample random sample and unrestricted random sample are used. If the latte sampling.

devised in such a manner that no unit can be included more than once, it will then be known as the simple rand

It may be noted that while both sample random sampling and unrestricted random sampling give an equal probability

each unit of the population for being included in the sample, there are other sample design too which provide eq

probability to the units. The process of randomness is the very core of simple and unrestricted random sampling. T human judgment.

selection of a sample must be free from bias, which can be ensured only when the process of selection is free fr

DATA COLLECTION

The study was conducted by the means of personal interview with respondents and the information given by them w directly recorded on questionnaire.

For the purpose of analyzing the data it is necessary to collect the vital information. There are two types of data, this a Primary Data Secondary data

PRIMARY DATA:Primary data can be collected through questionnaire. The questionnaire can be classified into four main types. Structured non disguised questionnaire Structured disguised questionnaire. Non structured non disguised questionnaire

Non structured disguised questionnaire.

For my market study, I have sleeted structured non-disguised questionnaire because my questionnaire Page | structur is well 26 26 Page | listing of questions are in a prearranged order and where the object of enquiry is revealed to the respondents. To making a well-structured questionnaire, we have adopted two type of questions Dichotomous questions Multiple choice questions

These types of questions are easy to understand and easy to give required answers. SECONDARY DATA:Secondary data means data that are already available i.e. they refer the data which have already been collected

analyzed by someone else. When the researcher utilizes secondary data, than he has to look into various sources fr

where h e can obtain them, in this case he is certainly not confronted with the problems that are usually associated w are available in: Various publications of the central, state and local government; Various publications of foreign government or of international bodies and their subsidiary organizational; Technical and trade journals; Books, magazines and newspapers; Reports and publications of various associations connected with business san industry, stock exchanges etc.; Reports prepared by research scholars, universities, economists etc; Public records and statistics, historical document and other source of published information.

the collection of original data. Secondary data may either be published data or unpublished data. Usually published d

The source of unpublished data are many; they may be found in diaries, letters, unpublished biographies autobiographies and also may be available with scholars and research workers, trade associations, labor because

other public private individuals and organization.

COLLECTION TECHNIQUE: Questionnaire method is used in collection the data.

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DATA ANALYSIS

Processing & Analysis the collected data: - once the field survey is over and questionnaire have been received, the n

task is to aggregate the data in a meaningful manner. A number of tables are prepared to bring out the m and this should be done prior to the collection. It includes the following activities

characteristics of the data. The researcher should have a well thought out framework for processing and analyzing d

(i) Editing: the first task in data processing is the editing. Editing is the process of examining errors and omissions in collected data and making necessary corrections in the same.

(ii) Coding: coding is the procedure of classifying the answer to a question into meaningful categories. Coding

necessary to carry out the subsequent operations of tabulating and analyzing data. If coding is not done, it will not of data would be weak and ineffective, and without proper focus.

possible to reduce a large number of heterogeneous responses into meaningful categories with the result that the analy

(iii)Tabulation: tabulation comprises sorting of the data into different categories and counting the number of cases t called universal tabulation. The analysis based on just one variable is obviously meager. Where two or more variables involved in tabulation, it is called bivariate or multivariate tabulation.

belong to each category. The simplest way to tabulate is to count the number of responses to one question. This is a

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The above pie chart shows the ratio of respondents taken in the survey. The survey had 70% male and 30% female as respondents.

AGE GROUP

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The above bar graph shows the age group of the respondents taken in the survey.

Out of the total percent of females i.e., 30%, 47% females lies in the age groups of 20-30 yrs, 33% lies in 30-40 yrs, 2 and 0% in the age groups of 40-50 yrs and 50yrs-above respectively.

The male percent in the above bar graph is 23% in 20-30 age group; 40% in 30-40; 20% in 40-50; and 17% in 50-ab age group.

MONTHLY INCOME

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The above multiple bar graph gives the information about the income of the respondents in a month. Major portion of the respondents lies in the income slab of Rs.30,000-Rs.50,000 per month. Out of the total 70% percent of males 5.7% are in the income slab of Rs.10,000-Rs.30,000 per month; 31.4% in the and Rs.70,000-above per month respectively. The proportion of females in the above graph is 60% & 40% in the income slab of Rs.10,000-Rs.30,000& Rs.30,000Rs.50,000 per month respectively. While none of the female respondent belongs to the income slab of 50,000- 70,000 70,000 above.

income slab of Rs.30,000-Rs.50,000 per month; 20% and 42.8% in the income slab of Rs.50,000-Rs.70,000 per month

OCCUPATION

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The above graph gives the information about the occupation of the respondents.

From the survey 5.7% of males and 13.3% of females were professionals; 37.14% of males and 46.66% of females w from service class however 57.14% of males and 40% of females turned out to be businesspersons.

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The above pie chart shows the ratio of respondents having a bank account.

96% of the respondents from the survey had a saving bank account whereas 4% respondents did not had any type bank account; they were mainly having a Post Office Account.

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The above graph gives the information about the private bank preferred by the respondents in the survey.

From the survey, 42% of respondents preferred to have a Saving Bank Account with HDFC Bank; 36% with ICICI B and 22% preferred AXIS Bank.

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The above pie chart shows the reason for having a bank account in their preferred bank.

Most of the respondents i.e. 32% preferred bank that offers convenient & hassle free banking. 32% preferred bank t choose bank that offers wide variety of products. The remaining 4% prioritized bank which have less formalities.

provides better services. 18% considered widened network as an important factor while choosing a bank, while 1

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A good proportion of respondents i.e. 64% rated the services of HDFC Bank above average. While a small proportion 6% of respondents were highly disappointed with the services of HDFC bank.

24% of the survey population were neither highly impressed with HDFCs services nor were very annoyed. They rate the services of HDFC Bank as average.

18% of the survey population were highly satisfied with HDFC Banks services.

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The above pie diagram shows the organizations with which the respondents are associated for their savings bank accou

From above 70% of the respondents prefer having account with public sector banks out of which Bank of Baroda ho 20% of respondents, PNB holds 1$%, SBI is with the maximum i.e. 36% of respondents.

However there are 30% of respondents who have association with private sector banks out of which 12% is for IC Bank, 16% for HDFC Bank and 2% is with AXIS Bank.

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LIMITATIONS

Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations

this project are:-

The project was constrained by time limit of 5 weeks. The time bound was a major constraint in the | 39 Page | 39 Page resea study

Mindset of people may vary depending upon their age, gender, income etc.

Getting appointment from the concern person was very difficult.

People mind set about the survey was an obstacle in acquiring complete information & positive interaction.

It was difficult to break the ice with the common people initially. It was a daunting task to convince them to in the personal details of the questionnaire where they have to mention the monthly income, occupation etc.

Respondents were very busy in their schedule. So it was very time consuming for them to answer all questions properly.

The research was conduct in Haldwani city only.

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Please tick your response wherever appropriate. 1. Name:_______________________________ Contact: __________________ 2. Location: _______________________________________________________ 3. Sex: Male Female 4. Age: 20-30 yrs. 30-40 yrs. 40-50 yrs. 50 yrs above

5. Income (Monthly): 10,000-30,000 50,000-70,000 6. Occupation: Professional Service 7. Do you have a bank account? Yes

30,000-50,000 70,000 and above Businessman Any other, No AXIS BANK

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8. With which bank do you prefer having your account? HDFC ICICI

9. Why do you prefer the bank chosen above? Less formalities widened network wide range of products Convenient & hasslefree Banking Better services provided by your bank Other

10. With which organization you are associated with? Public: SBI PNB Bank of Baroda Private: HDFC ICICI AXIS BANK Excellent

11. How do you rate the services of HDFC Bank? Poor: Satisfactory Good

THANKING YOU

Page | 42 42 Page |

Manuals Websites

HDFC bank PNB Bank BANK of Baroda

www.hdfcbank.com www.icicibank.com www.axisbank.com www.bankofbaroda.com www.statebankofindia.com www.pnbindia.com www.iloveindia.com www.rupeetimes.com

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ACKNOWLEDGMENT

The completion of a project is never a unilateral effort. Through this sentence I wish to make a modest effor thank and express my gratitude to all those who extended their co-operation and assistance for this project.

I place my sincere gratitude to Ms. Nidhi Bhat for giving me the opportunity to do in-depth study about Asp mere guidance.

training program and also for her constant encouragement and personal involvement which far exceeded tha

I would also like to thank to all the Recruiters and Trainer of Aegis Company for extending me the assistan support, valuable advice and time.

The project would not have been possible without the constant guidance and support extended by my Proj Mentor Dr.S.B.Sengupta.

Finally I thank all my friends who provided me with extremely important information regarding the literat related to this project and also informed me about websites that would help me with relevant topics.

I once again express my heartfelt indebtedness to all aforesaid. Any omission or error in acknowledgemen Inadervertant. For such oversights and lapses, I tender unconditional apology. Meenakshi Shah

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PREFACE

Asia pacific institute of management has a compulsory summer internship project to be done during summer

vacations. The Summer Internship Project (SIP) carries 200 marks and has to be done in any Industry of Choice a practical firsthand experience of observing the work while learning and taking knowledge under experienced guides of the Industry he/she has done SIP with.

should be based on the Specialization Subject one is going to choose during his/her fourth semester. This is to giv

It was the above opportunity to do a Summer Project in a choice of Industry that motivated me to study and ma this project explaining the findings and suggestions during the project work done in Aegis Aspire consultancy service limited.

This project topic Analyze and Measure the effectiveness of Aspire training program on its candidates explai program and suggests scope of improvement. The information given in this project is collected through various Primary and Secondary Data Collection methods like Personal Interviews of trainers of Aspire 1, Direct Observations and Questionnaires filled by candidate of Aspire training program who have now been moved on the floor.

& shows the entire process flow of Aegis Aspire 1 training program and critically analyze the effectiveness of th

I would like to thank Industry Guides, Faculty Guide and all those seen and unseen hands and heads, which ha been direct or indirect, help in the successful completion of the data collection and write-up of this project.

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