Professional Documents
Culture Documents
Consumer Empowerment
Consumer Empowerment
CONSUMER EMPOWERMENT
Seminar Objectives
On completion of this seminar I ensure that we will be able to :
Outline,
discuss and critique consumer empowerment . Summarise the prescribed readings and discuss the relevance of consumer empowerment in Pakistan Outline the ways in which theoretical concepts have been operationalized in the prescribed readings that are empirical. Try to illustrate at least one of the theories as a conceptual model
Consumer Empowerment
It is the autonomy of consumer to influence
company behaviour. A process of increasing involvement of consumer in overall wellbeing of the community. To change company behaviour for the welfare of society. It is satisfactory approach towards goods and services.
Phases of consumer empowerment Phases vary from society to society Consumer resistance movements in the shape of Boycotts Voluntary simplicity Consumer rebels Ethics in resistance
Boycotts
Voluntary Simplicity
Methodology
Quantitative approaches
Qualitative approaches
Methodology
1.
2.
Quantitative approaches (cause and effect relationship) questionnaires e-mail telephonic questioner Qualitative approaches
Ethnographic (Interviews) Focus groups Delphi technique (experts are invited to talk)
Findings
Consumers feel powerless because they are unable to
over
Resistance movements are not well organized Consumers awareness and skills worryingly low Consumer acutely detriment and redress
It is good to ask
Questions?