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  • Brand Book

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    Pradyoth C John
    31 views4 pages
    The brand book summarizes ODER's strategy over the next 4 periods, including maintaining its position within the Pragmatist customer segment, increasing advertising and promotion expenditures to compete with similar brands, tweaking product features and portability, and outlining sales, R&D, and net margin targets to guide the brand strategy.

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    format for a brand book for simulation exercise

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    The brand book summarizes ODER's strategy over the next 4 periods, including maintaining its position within the Pragmatist customer segment, increasing advertising and promotion expenditures to compete with similar brands, tweaking product features and portability, and outlining sales, R&D, and net margin targets to guide the brand strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    31 views4 pages

    Brand Book

    Uploaded by

    Pradyoth C John
    The brand book summarizes ODER's strategy over the next 4 periods, including maintaining its position within the Pragmatist customer segment, increasing advertising and promotion expenditures to compete with similar brands, tweaking product features and portability, and outlining sales, R&D, and net margin targets to guide the brand strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Brand Book: ODER

    Period

    Brand position

    Competitors

    The brand is positioned well within the Pragmatist segment

    Competitors have the same positioning a

    Competitors

    Actions in advertisement

    Promotions

    Competitors have the same positioning as ODER

    Increase expenditure in advertisements

    Increase expenditure on Promot

    Promotions

    Product&Pricing

    Increase expenditure on Promotions

    Tweaked features and portability

    Quantitative results

    Brand strategy

    Sales: 601860 SOM: R&D: Net Margin:

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