HUL Sunsilk

SWOT Analysis

1. Launched in 1964, with a presence of over 80 countries 2. Available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc) 3. Number 1 in Asia, Latin America and the Middle East, with sales of more than 1 billion a year 4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. 5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand Strength ambassadors lead to excellent branding and advertising

1. Poor penetration in semi urban and rural market 2. Target market limited to just teens and 20s age group Weakness 3.Competition intense in the hair care segment

1. Improve their community for Indian girls which is sunsilkgangofgirls.com 2. Sunsilk Co-Creations Partnering with 7 of the worlds best hair Opportunity experts for new and improved products

1. Multiple competitors with similar offerings and lower price range 2. Not prevalent in the rural markets Threats 3. Competition from in-house brands like Clear, Clinic Plus

Clinic plus
SWOT Analysis

1. The largest selling Shampoo brand in India launched in 1971 2. The most widely distributed Shampoo brand in India Strength 3. Good advertising and brand presence along with celebrity tie-ups

Weakness

1. Some Consumers are reluctant to use shampoos with chemicals

1. Aggressive Advertisement in Rural Markets 2.Rural penetration through sale of sachets Opportunity 3. High untapped market in the rural segment

HUL

1. Brand loyalty in shampoo is very low 2. Frequency of shampoo usage is low Threats 3. Presence of international players and brands