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  • P&G Swot

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    Ashwini Prabhakaran
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    The SWOT analysis identifies P&G Head & Shoulders' strengths as its strong financial position, brand loyalty, high quality products, and well-known brand. Weaknesses include strong competition and less popularity in rural areas. Opportunities exist in new developing areas of India and increased shampoo consumption. Threats are from high competition and new market entrants. Pantene's strengths are its leading brand position, strong advertising, and extensive product line. Weaknesses are lack of brand loyalty and stagnant sales. Opportunities include product extensions and innovative marketing. Threats come from new brands, low switching costs, and competitor innovation.

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    P&G SWOT

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    The SWOT analysis identifies P&G Head & Shoulders' strengths as its strong financial position, brand loyalty, high quality products, and well-known brand. Weaknesses include strong competition and less popularity in rural areas. Opportunities exist in new developing areas of India and increased shampoo consumption. Threats are from high competition and new market entrants. Pantene's strengths are its leading brand position, strong advertising, and extensive product line. Weaknesses are lack of brand loyalty and stagnant sales. Opportunities include product extensions and innovative marketing. Threats come from new brands, low switching costs, and competitor innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    75 views2 pages

    P&G Swot

    Uploaded by

    Ashwini Prabhakaran
    The SWOT analysis identifies P&G Head & Shoulders' strengths as its strong financial position, brand loyalty, high quality products, and well-known brand. Weaknesses include strong competition and less popularity in rural areas. Opportunities exist in new developing areas of India and increased shampoo consumption. Threats are from high competition and new market entrants. Pantene's strengths are its leading brand position, strong advertising, and extensive product line. Weaknesses are lack of brand loyalty and stagnant sales. Opportunities include product extensions and innovative marketing. Threats come from new brands, low switching costs, and competitor innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    P &G Head & Shoulders

    SWOT Analysis

    1. Strong Financial position of P & G 2. Brand Loyalty 3. High Quality Products 4. Well known brand 5. Availability of Products in Different Sizes 6. Large Network for Distribution Strength 7. Consumer Trust

    1.Strong competition with clinic all clear 2.Lagging behind Clinic all clear in terms of creative campaign 3. Less popularity in rural areas compare to urban areas in India 4.Higher price than other brands makes it less popular with lower Weakness income classes

    1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness Opportunity 5. Heavy investment in the research of Shampoo

    1. High Competition in Indian Market 2. Threats from new entrants Threats 3. Threats from plenty other options available to consumers

    Pantene
    SWOT Analysis

    1. Billion-dollar leading brand for P&G 2. Strong advertising campaigns & innovative promotion strategies 3. Largest share of voice in industry 4. Recognizable brand image and strong brand equity 5. Extensive product line that meets consumer needs Strength and answers trend

    P &G

    6. Strongly preferred among the competition

    1. Lack of brand loyalty 2. Mid-priced brand presents vulnerability 3. Stagnant sales 4. Majority of products in saturated markets Weakness 5. Lack of a variety of distribution channel

    1. Product extensions focusing on segmentation of consumer needs 2. Consistency in product use for daily cleanliness 3. Untapped target markets that have loyalty traits and growing populations 4. Advertising money allotted by P&G continues to increase Opportunity 5.Innovative marketing techniques

    1. Newcomer salon brands creating products for retail stores 2. Low switching cost 3.Salon-purchased products take away from minority market share 4. Flooding of market with new products 5. Competitor innovation and technology 6. Market inundated with advertisement campaigns from competition Threats 7.Lack of product differentiation between competitors

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