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    The document is a model question paper for an MBA course on strategic brand management. It contains 8 questions, with students required to answer 4 full questions. The questions cover key topics in brand management, including defining brands, the roles of brand managers versus product managers, brand life cycles, celebrity endorsements, co-branding, brand identity, brand loyalty, brand equity, brand positioning, global brands, and brand extensions. Students are asked to explain concepts, strategies, and provide examples related to these important brand management topics.

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    Model QP Stratyegic Brand management

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    The document is a model question paper for an MBA course on strategic brand management. It contains 8 questions, with students required to answer 4 full questions. The questions cover key topics in brand management, including defining brands, the roles of brand managers versus product managers, brand life cycles, celebrity endorsements, co-branding, brand identity, brand loyalty, brand equity, brand positioning, global brands, and brand extensions. Students are asked to explain concepts, strategies, and provide examples related to these important brand management topics.

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    146 views1 page

    Model QP Stratyegic Brand Management

    Uploaded by

    Browse Purpose
    The document is a model question paper for an MBA course on strategic brand management. It contains 8 questions, with students required to answer 4 full questions. The questions cover key topics in brand management, including defining brands, the roles of brand managers versus product managers, brand life cycles, celebrity endorsements, co-branding, brand identity, brand loyalty, brand equity, brand positioning, global brands, and brand extensions. Students are asked to explain concepts, strategies, and provide examples related to these important brand management topics.

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    FOURTH SEMESTER MBA MODEL QUESTION PAPER I MASTERS OF BUSINESS ADMINISTRATION 05 MBA MM416 -STRATEGIC BRAND MANAGEMENT Note:

    Answer any 4 full questions from Question No.1 to 7 Question No. 8 is compulsory. All questions carry equal marks Max Marks: 100

    TIME: 3hrs 1. a) Define Brand? (3) b) Describe the functions of brand managers? What are the essentials differences between brand management & product management? (7) c) Briefly explain growing importance of branding in Indian Market? (10) 2. a) What is brand dilution? (3) b) Explain in detailed the strategies adopted by the marketer in the brand life cycle? (7) b) What are the advantages & disadvantages of celebrity endorsement? Explain with examples. (10) 3. a) What do you mean by Co-Branding? (3) b) Explain in detailed the factors involved as a part of legal considerations for branding? 7) c) What is Brand Identity? Briefly explain sources of brand Identity? (10) 4. a) What do you by corporate Brand? (3) b) What is Brand Loyalty? Explain with examples. (7) c) What is Brand Equity? Explain how companies build Brand Equity. (10) 5. a) What is Brand Imitation? (3) b) What are the courses of measuring brand equity? (7) c) What do you mean Brand Positioning? What different strategies of brand positioning? 10) 6. a) What do you mean by global brand? With examples? (3) b) If you are brand manager of Nokia Mobile phone, what are the strategies adopted by you for brand repositioning? (7) c) What is Brand Personality? How marketers build brand personality? (10) 7. a) What do you mean by First Mover Advantage? (3) b) What are the factors to be considered by a Brand Manager for selection of a good brand Name? (7) c) What are Brand Extensions / stretching? What are its advantages & disadvantage? (10) 8. CASE STUDY 20 Marks

    40

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