What should Gremont do?

Increased Penetration in market by tieups with mass merchandisers like Walmart and Warehouse stores like Costco Trying to minimise the channel/agents as that will directly impact in reducing costs Market Product with Quality as USP. No competitor has better quality than Toppits Switching supplier from Israel to China would not help as it will directly impact quality which is strong value differentiator for Toppits Cubes

Promotion Focus
Continue with inhouse promotions as propensity to buy increases and cheaper option Placement in the grocery stores,freezers,visible and prominent displays more important Sampling and food shows can be continued Online selling model can be tried. As targeted age group is students(18-25) which prefer convenience and women(2554) prefer a home delivery. Also online promotions would reduce cost of promotion TV and radio ad budget can be cut down to only prime slots when our target audience is most likely to watch Festivals and hotel tieups would be another promotion activity which could be considered