WELCOME

CONSUMER EMPOWERMENT

REHAN MUJTABA FAISAL AZEEM S U P E R V I S E D B Y Z A H I D M A J E E D B S ( B A ) 5 TH C

Seminar Objectives
On completion of this seminar I ensure that we will be able to :
Outline,

discuss and critique consumer empowerment . Summarise the prescribed readings and discuss the relevance of consumer empowerment in Pakistan Outline the ways in which theoretical concepts have been operationalized in the prescribed readings that are empirical. Try to illustrate at least one of the theories as a conceptual model

Consumer Empowerment
It is the autonomy of consumer to influence

company behaviour. A process of increasing involvement of consumer in overall wellbeing of the community. To change company behaviour for the welfare of society. It is satisfactory approach towards goods and services.

Phases of consumer empowerment Phases vary from society to society Consumer resistance movements in the shape of Boycotts Voluntary simplicity Consumer rebels Ethics in resistance

Boycotts

Voluntary Simplicity

Ethics of consumer rebels

Methodology
Quantitative approaches

Qualitative approaches

Methodology
1.

2.

Quantitative approaches (cause and effect relationship) questionnaires e-mail telephonic questioner Qualitative approaches
Ethnographic (Interviews) Focus groups Delphi technique (experts are invited to talk)

Findings
Consumers feel powerless because they are unable to

influence the company behaviour

This is because there is no proper substitutes to switch

over
Resistance movements are not well organized Consumers awareness and skills worryingly low Consumer acutely detriment and redress

It is good to ask

Questions?