Strategic Management

Time allowed – 3 hours

Maximum marks – 100

N.B. – Questions must be answered in English. The figures in the margin indicate full marks. Examiner
will take account of the quality of language and of the way in which the answers are presented.
Different parts, if any, of the same question must be answered in one place in order of sequence.]

Marks
1. (a) What is the fundamental purpose of a commercial organization? 5
(b) How does strategy assist an organization to achieve its objectives? 5

2. (a) Define Vision and Mission, giving examples of possible Vision and Mission statements. 5
(b) What is the essential difference between a Vision statement and a Mission statement? 5
(c) What role do these statements play in strategic planning? 5

3. (a) What do you understand by SWOT analysis? 5

(b) What is it’s purpose? 4
(c) Provide a specimen SWOT analysis of a fictional cell phone company and explain how
this could be used by organization to it’s advantage. 6

4. (a) “Success without planning is an accident” – Comment. 5

(b) How does strategic planning help to achieve corporate objectives and replicate success? 5

5. (a) What do you understand by Kaizen? 5

(b) Explain how it could bring a competitive advantage to a garment business. 5

6. (a) What do you understand by Integration? 5

(b) Briefly explain the different forms of Integration. 5
(c) What are the advantages and disadvantages of each form of Integration? 5

7. (a) What is the essential difference between a Manager and a Leader. 5

(b) What are the essential qualities of a Leader? 5
(c) What is the role of a Leader in the success of an organization? 5

8. Describe briefly each of the following generic competitive strategies advocated by Porter and
the risks associated with each such strategy: 10
(a) Cost Leadership
(b) Differentiation.

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