NETWORKING FOR RESULTS By Francis Wachira

IMPORTANCE

Knowing a lot of important people well makes things easier for you This is true both within and without, your organization Good networking skills create good working relationships and joy in our work

IMPORTANT INTERNAL NETWORKS

Your Immediate Superior Your Superiors Peers Your Superiors Superior Your Peers Your Direct Juniors Facilitators e.g. Driver, Tea girls, Cashiers etc

IMPORTANT EXTERNAL NETWORKS

Potential Customers Facilitators Regulators Suppliers Press Consultants Potential Employers

WARMTH OF YOUR DATABASE

COLD WARM HOT INFORMAL OR INSULT LEVEL

GROWING & MAINTAINING YOUR DATABASE

Attend Forums Stand Out Memory Patience Keep warming the relationship. Dont let relationships get cold

Focus Accessibility Empathy Avoid Intimacy, Esp Across Gender Lines Storage and Back Up Alternative ways of contact

TOOLS REQUIRED

Ear to the Ground Java Coffee Newspapers/magazines Face to Face interactions Good Memory Humour

Clads & Blings Locomotion Diaries, Business cards, Card holders, Pens, Blackberry

SOME DONTS DURING NETWORKING

Smoking Chewing Dozing Getting drunk Arguing Heavy Flirting

Touching Dominating Being Broke Phone Begging Lift Begging Trying too hard

NET WORK HARVESTING

A good marketer needs a good database. Most of the database should be not to informal. Databases do not just appear, they are hunted.

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Hence matters attend lots of functions e.g. Weddings Funerals Domestic Parties Launches Corporate events Excursions Discussion groups Debates Training Judging etc

Note that the smaller meetings have much better potential. You can make a list of people who could be useful and work out a way to snare them!!