Professional Documents
Culture Documents
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2551
978-974-8233-52-9
165
openbooks
286
10300
0-2669-5145
0-2669-5146
www.onopen.com
email: onopenon@yahoo.com
117-119
10200
0-2225-9536-40
0-2222-5188
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- Margaret Mead,
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: 6 : 11
: 14
: 36 : 40
: 54 : 70
(2): : 92
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2550
2549
.
? ?
?
?
?
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To Think Well is
Good, To Think Right is Better
12
, ,
,
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- 7 8
2550
1 2551
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10
:
7 8 2550
To Think Well Is Good, To Think
Right Is Better ( 2549) ( 2550)
24
(http://
www.onopen.com/)
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(creative capitalism)
(race to the bottom)
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12
(John
Mackey) Whole Foods Markets
Rethinking the
Social Responsibility of Business (
) (Milton
Friedman)
. . (T. J. Rodgers)
Cypress Semiconductor 2005
http://www.reason.com/
news/show/32239.html
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Whole Foods
[
]
3 2550
PDF (Creative
Commons) (http://www.fringer.org/)
(http://www.midnightuniv.org/)
| www.fringer.org
16 2551
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:
(www.onopen.com)
:
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1 (Amartya Sen)
(Nassim
Taleb) (derivatives)
Fooled by Randomness
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sample bias survivor bias
Black Swan
sample bias
self-emerging ()
(chaordic) chaos order
chaordic
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(Adam Smith) optimal result
optimal
result fair
competition
fair competition
sustainable
development
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green movement
sustainable development
social justice
90
90
sustainable economy
externalities2
(Karl Polanyi) externalities
internalities
externality
sustainable economy
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sustainable
economy
100
SME
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externality
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GDP
GDP
UN
Human Development Index
(wellbeing)
GDP
(John M. Keynes)
GDP
Genuine
Progress Indicator (GPI)
Redefining Progress (www.rprogress.org/)
()
GPI GDP
GDP
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GDP
Enron
Enron
GDP GDP
GDP
Enron
Genuine Progress Indicator GPI GDP
Pareto Optimal3
1
1
5
0.0001
Gini Coefficient4
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24
: http://en.wikipedia.org/wiki/Image:World_Map_Gini_coefficient.png
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: http://en.wikipedia.org/wiki/Image:Gini_since_WWII.gif
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: http://www.sarakadee.com/web/modules.php?name=Sections&op=
viewarticle&artid=686
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asymmetric information5
10
3 3
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10
www.wallstreetfollies.com
Enron, Martha Stewart, TYCO, WorldCom, Merrill Lynch,
Deutsche Bank ...
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: http://wallstreetfollies.com/diagrams.htm
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knowledge management
(Larry Lessig)
10
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copyright
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32
The Simpsons
4 The
Simpsons
10 (
) public
domain
10
95
Mickey Mouse Extension Act
5 95
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: http://www.etcgroup.org/upload/media_element/26/01/badpats.jpg
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(Bill Gates)
social justice
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Ohmynews.com
2-3
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40
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1.1
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self-emerging
: http://gc.sfc.keio.ac.jp/class/2004_14949/slides/05/17.html
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People of the
Year
emergence
Representative Democracy
E-Democracy
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Cosmopolitanism (Kwame Anthony Appiah)
sustainable economy
conservation
Natural Capitalism (Paul Hawken)
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: http://en.wikipedia.org/wiki/Image:Sustainable_development.svg
http://www.housing.gov.za/Content/Housing%20Atlas%2005/document/
doc.htm
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Industrial Ecosystem
Industrial Ecosystem
Kalundborg
: http://newcity.ca/Pages/industrial_ecology.html
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Biomimicry
top-down bottom-up
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http://biomimicry.net/
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CSR Corporate Social Responsibility
Natural Capitalism CEO
CSR
Corporate
Governance CSR
CEO
CSR
Corporate Ethics
CSR
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50
45
35
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? - The Millennium Poll
: http://www.environment.gov.au/settlements/industry/finance/publications/
respon-investment.html
CSR
GlobeScan
CSR
CSR fair employee
treatment
CSR
CSR
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: http://www.globescan.com/csrm_research_findings.htm
performance CSR
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53
CSR
CSR
CSR
: http://www.globescan.com/csrm_research_findings.htm
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self-emergence
open source
bug
open source (Linus Torwald) Linux ()
Unix
open source open source
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copyleft ()
license
open source
open source self-organize
coordination
(operating system) open source
code open source
service economy6
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MIT
extensions
Electronic BBS
BBS
60
open source
40
:http://ocw.mit.edu/NR/rdonlyres/Sloan-School-of-Management/15-352Spring2005/308C4BBD-FFBF-45F4-87B8-92C1075F8078/0/karimlakhani_ope.pdf
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open source
Creative Commons (Larry
Lessig)
100 public domain
Creative Commons
4 Attribution
Noncommercial
No Derivative Works Share
Alike
: http://cc.in.th/wiki/spectrum-of-rights
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Developing
World Only
(Cameron
Sinclair)7
Developing World Only
Creative
Commons
open source
Apache open source
2007 Apache
open source
Internet Explorer
Mozilla Firefox open source
Firefox 2003
14
open source
salesforce.com technical
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60
jamendo.com
open source
open
source
open source
open source open
source
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open source
LibriVox Podcast
MIT
OpenCourseWare open source
education MIT
MIT
open source
Connexions
open source
REVVER
izimi Open Democracy
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10
LED
5 LED
Light Up the World Foundation
LED
LED
Design Like You Give A Damn
PlayPump
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(Nicholas
Negroponte)
MESH Network
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CSR
CSR
Triple Bottom Line
People, Planet and Profit
profit
planet people
profit
profit
UN Anti-Corruption
Convention8
ISO
ISO
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people
The International Bill of Human Rights
Global Reporting Initiatives GRI
20
Profit Planet People
2 Corporate Governance Report
CSR Report
CSR CSR PR
CSR
Triple Bottom Line
CSR
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CSR
CSR
Socially Responsible Investing (SRI)
(SRI
funds) 3
15-25
shareholder advocacy
10
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SRI
5 10
8
SRI
shareholder advocacy
SRI
community investment
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SRI
1.4 3
SRI
: http://www.socialfunds.com/news/article.cgi/article1849.html
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()
Institute of OneWorld Health (Victoria
Hale)
open source
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KickStart
5
Grameen Bank
Participant
Productions
Inconvenient Truth Skoll
Foundation (Jeff Skoll)
eBay
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Participant Productions
TED
ted.com
TED
(Bunker Roy) Barefoot
College TED
change enabler
Fair Trade
GuideStar.org World Business Council
GuideStar.org Morningstar
Morningstar
GuideStar
World Business Council for Sustainable Development
Global Reporting Initiatives
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Grameen Bank
10
10
20 growth
capital
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(hybrid financial instruments)
social entrepreneur
open source
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: Martha
Stewart Martha Stewart
: ( 29 ) Martha Stewart
insider information
ImClone Approve
FDA
Martha Stewart FDA
FDA Sam Waksal CEO
ImClone Merrill
Lynch Eric Hecht Hecht
Mr.Hecht
FDA
Martha Stewart
...
Martha Stewart FDA
Hecht
Martha
Merrill Lynch Enron
Martha Stewart
Martha Stewart ...
Martha Stewart Omnimedia
Omnimedia
Authur Andersen Enron
Arthur Andersen
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Enron
Arthur Andersen
CFO CEO Enron
5
Deutsche
Bank Enron Enron
Arthur Andersen
CEO CFO
Enron
BusinessWeek
Enron
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: open source
open source
Linus Torwald
open source Jimmy Wales
open source
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open source
:
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:
carbon footprint 1
X Y
:
:
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Amazon.com
: open source
:
24
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open source
open source system
presentation Powerpoint
open source
open source
open source
open source
open source
open source
:
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10 10
:
CEO CFO
horizontal
organization
CSR
CSR
: 1.1
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:
cosmopolitanism
Fair Trade
:
10-20
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:
CNN BBC
:
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:
:
GDP 3.3, 3.5 4
: GDP
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1 GDP
GDP
Genuine Progress Indicator (GPI)
Simon Kuznets
GDP National Income Account
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rprogress.org/)
: GNH
: GNH
Human Development Index
Gini Coefficient
GNH
SMS
SMS
:
:
Common Property
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Common
Property
:
Campfire
Common
Property UN
:
Grameen Bank,
Benetech, Campfire, DualCurrency
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Amartya Sen
2541
(ethics)
2
Externalities
3
Pareto Optimum
4
Gini Coefficient
0 1
5
Asymmetric information
6
Service Economy
7
Cameron Sinclair
(Architecture for Humanity: AFH) Kate Stohr
( )
8
UN Anti-Corruption Convention (the UN
Office on Drugs and Crime :UNODC) 28 1
2551
140 107
1
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(2):
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:
10-15
10-15
4
1
(Microcredit)
(Grameen Bank)
2
3
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1) (Weather Insurance)
weather insurance
3
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1
10
3
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Low Probability
weather
insurance Commodity Risk
Management Group
(World
Bank)
Multi Peril Crop Insurance
Name Peril Crop Insurance Multi Peril
Name Peril
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Moral Hazard
10
Adverse
Selection
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10
(public information)
weatherunderground.com
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Adverse Selection Moral Hazard
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4
3
7,000
58
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101
:http://www.forumforthefuture.org.uk/docs/page/52/493/4%20
William%20Dick.pdf
trigger 45 45
trigger
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trigger
10 .
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103
micro
meso
macro
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104
Re-Insurer
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105
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106
2548
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107
High Risk
Medium Risk Low
Risk
10,000
(subsidize)
(Memorandum of Understanding MOU) 5
2549
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108
:
-
:
:
. .
. .
.
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109
:
...
:
(scale)
10
10
:
:
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110
World Trade Center
20
20
:
.
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111
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112
2) DualCurrency System
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DualCurrency
System
(patent)
(Joel Hodroff) 40 50
(productivity)
1/1/70 9:49:09 AM
114
20 2 18
excess capacity
18
excess capacity
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115
: http://www.dualcurrency.com/files/wpcomplete.pdf
settlement
(economy of scale)
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excess capacity
10,000
10
2
200
50
1/1/70 9:49:11 AM
117
: http://www.dualcurrency.com/files/wpcomplete.pdf
Northwest
(virtual warehouse)
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118
CSR6
DualCurrency
DualCurrency
Business Dollar
Business Dollar
DualCurrency
CSR
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DualCurrency
3
3
:
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120
:
:
:
:
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:
:
: scale
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Paypal
(http://www.paypal.com/)
long tail
:
excess productivity
:
Northwest
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123
: Northwest
:
excess capacity
:
3
settlement
Business Dollar Business
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124
Baht
:
:
DualCurrency
excess capacity
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125
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3) Benetech
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127
Benetech
(Jim Fruchterman)
12
60 35,000
110
Benetech 10
bookshare.org
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128
32,850 50
10
3
Benetech
Benetech
Benetech
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129
: http://www.benetech.org/about/business_model.shtml
bookshare.org
Route66
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130
1/1/70 9:49:20 AM
131
Martus
(server)
(platform)
Benetech
(Open Source)
13
Benetech
Benetech
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132
Benetech
: Benetech
: Benetech
(Grameen Bank)
Benetech
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133
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134
4) Campfire
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135
(CAMPFIRE)
(Economic
Culture In An Un-Cultured Economy)
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136
communal land
(totem)
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20
12
Communal Area
Management Program for Indigenous Resource CAMPFIRE
20 1980
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138
90
eco-tourism
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139
CAMPFIRE
20
CAMPFIRE
Wildlife Committee
(workshop)
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140
District Council
80
20
1990 26
1.4
40
250,000
Google
CAMPFIRE World Bank, IMF, UN
World Wildlife Fund
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141
:
:
10
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142
: DualCurrency
:
win-win8
win
: ()
: ()
:
CAMPFIRE
World Bank
:
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143
World Bank
World Bank
: World Wildlife Fund
: 2-3
1/1/70 9:49:30 AM
144
:
:
(totem)
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145
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146
(Grameen Bank)
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147
http://
www.grameen-info.org
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148
(market share) 20-30
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149
Relationship Manager
93 7
4
5
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150
10,000
10
10
60 (center) 8
5
93
9 3
3 basic
loan housing loan higher
education loan
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151
0
3 25
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152
detour Microcredit
Highway Highway basic loan
detour
Basic Loan Flexible
Loan 7 14
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153
Grameen Phone
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154
Housing Loan
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155
Basic Loan
16 (16 Decisions)9
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156
16
16
16
10
4
3
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157
16
5
6
7
8
9
(
) 10
11
12
13
14
15
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pension fixed deposit
seven-year deposit 7
7
2 7
5
40
0.75
7
7
Monthly Profit Schemes
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159
1983
Grameen
Cybernet Grameen Phone
Grameen Knitwear Grameen
Software Grameen IT Park Ltd.
Grameen Trust
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160
Grameen Fund
private equity
Grameen Telecom
Grameen
Shakti Grameen Business Promotion Services
2001
10
2
(.. 2006)
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161
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:
bridge loan
50-60
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163
:
4 4
5
:
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financial consultant
:
:
11
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165
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166
:
forward
netiquette
(Kwame Anthony Appiah) Cosmopolitanism
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167
Emergence: The Connected Life of Ants
(Stephen Johnson) 30
chaordic chaos order
order
positive outcome
emergence
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168
: Grameen
1/1/70 9:49:49 AM
169
: Aljazeera
Favorite Bookmark Aljazeera BBC
BBC
Aljazeera
Aljazeera
1/1/70 9:49:49 AM
170
Islamic Finance
Islamic Finance
:
1/1/70 9:49:50 AM
171
1/1/70 9:49:51 AM
172
http://www.fringer.org/?page_id=231
http://www.fringer.org/?page_id=231
3
.. 2006
4
Pilot project
5
Memorandum of Understanding (MOU)
6
Corporate Social responsibility (CSR)
7
http://www.benetech.org/about/downloads/Nothing
VenturedFINAL.pdf
8
Win-Win Situation
9
http://www.grameen-info.org/bank/the16.html
10
We shall follow and advance the four principles of Grameen Bank --Discipline, Unity, Courage and Hard work in all walks of our lives.
11
1
2
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173
1/1/70 9:49:51 AM
1/1/70 9:49:51 AM
/ (self-emerging system)
(self-emerging system
)
(chaordic)
(self-organize)
(open source)
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(sustainable development)
(sustainable development)
1980
(Our Common Future)
Brundtland Report
1. (equity)
(fairness)
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2. (precautionary principle)
3. (systems thinking)
(feedback loop)
(Human Development
Index: HPI)
(Human Development
Index: HDI)
, , ,
,
1/1/70 9:49:53 AM
(Amartya
Sen)
(Mahbub ul Haq)
(Sir Richard
Jolly) (Human
Development Report)
(UNDP)
GDP
HDI
1/1/70 9:49:53 AM
GPI
GDP
, , ,
,
(Enron)
(Enron)
.. 2543 7 Fortune
500 101,000 (USD)
( GDP )
(Kenneth Lay) (Jeffrey
Skilling) CEO
3 1
153
1/1/70 9:49:54 AM
Arthur Andersen
90
15
..2544
60,000
2,000 5,600
6 165
28 185
9/11
(regulatory system)
CEO 10
1/1/70 9:49:55 AM
(Natural Capitalism)
(Natural Capitalism)
(Paul Hawken)
:
1.
1/1/70 9:49:55 AM
2.
(sustainable economy)
3.
4.
5.
(
)
6.
7.
4
1.
2. (service economy)
1/1/70 9:49:56 AM
win-win situation
3. (biomimicry)
4.
(zero waste)
Mickey Mouse Extension Act
(Steamboat Willie)
..2471
(Steamboat Bill)
1/1/70 9:49:56 AM
(Mickey Mouse)
(Mickey
Mouse Protection Act)
Sonny Bono Copyright Term Extension Act
95
(social justice)
(social justice)
1/1/70 9:49:57 AM
(Cosmopolitanism)
(Cosmopolitanism)
Kosmopolites
, ,
(ethical universal)
1/1/70 9:49:57 AM
(Cosmopolitan)
(Corporate Social
Responsibility: CSR)
8
(supplier)
1/1/70 9:49:58 AM
/ (open source
software)
(open source
software)
(source code)
1/1/70 9:49:58 AM
(copyleft)
(copyleft)
(public
domain)
Lisp
(copyright)
(Creative Commons)
(Creative Commons: CC)
(Larry Lessig)
(Joichi Ito)
1/1/70 9:49:59 AM
2
100 (copyright)
(public domain)
(Attribution), (Noncommercial), (No Derivative Works),
(Share Alike)
1.
(by-nc-nd)
2.
(by-nc-sa)
3.
(by-nc)
1/1/70 9:50:00 AM
4.
(by-nd)
5.
(by-sa)
6. (by)
Sampling+
,
,
14 28 ,
,
GNU GPL GNU LGPL
1/1/70 9:50:00 AM
http://cc.in.th/
(Triple Bottom Line: TBL)
(Triple Bottom Line: TBL)
,
, (Profit)
(People) (Planet)
(People)
(Fair Trade)
,
, ,
,
TBL
1/1/70 9:50:01 AM
(Global Reporting
Initiatives: GRI)
(Planet)
(Profit)
TBL
(Global Reporting Initiative:
GRI) Coalition for
Environmentally Responsible Economies: CERES
Tellus
(United Nations Environment Programme: UNEP) ..
2540
GRI
(Profit, People, Planet)
1/1/70 9:50:02 AM
1,000 60
GRI 2
Corporate Governance Report (CGR)
CSR Report
(accountability) GRI
(Socially Responsible
Investing: SRI)
(Socially Responsible
Investing: SRI)
(socially responsible fund)
(Amy Domini)
Domini Social Investments
..2533
400
140
1/1/70 9:50:02 AM
30
Standard & Poors 500 (
S&P 500 index
500
(market cap) )
15
(community
development investment)
1/1/70 9:50:03 AM
(social entrepreneurs)
(social entrepreneurs)
(maximized social
return)
1/1/70 9:50:03 AM
1/1/70 9:50:04 AM