Table of Contents.

Analysis 3 1.1.0 General

Environmental Analysis 3 1.1.1
Demographic Segment. 3 1.1.2.
Economic Segment. 6 1.1.3
Political/Legal Segment 10 1.1.4
Social-Cultural Segment 11 1.1.5
Technological Segment. 12 1.1.6
Global Segment. 15 1.1.7
Summary of General Environment Analysis. 15 1.2.0
Driving Forces. 16
1.3.0 Industry
Analysis.. 19 1.3.1.
Description of the Industry.. 19
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3. 1.3.2. Industry Dominant Economic

Features. 19 1.3.3. Industry
Trends. 20 1.3.4.
Summary of Industry Analysis. 21
1.4.0 Five Forces Competitive
Analysis.... 22 1.4.1. Threat of New
Entrants 23 1.4.2. Power of
Buyers.. 24 1.4.3. Power of
Suppliers. 24 1.4.4. Threat
of Substitutes.. 25 1.4.5.
Intensity of Rivalry. 25
1.4.6. Summary of Five Forces Competitive
Analysis. 26 1.5.0 Competitor

Analysis. 26 1.5.1
What Market Positions Rivals Occupy. 26
1.5.2 Strategic Group Maps of Competitors.
27 1.5.3 Competitors
Strategies 28 10/18/2009
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4. 1.5.4 Strengths and Weaknesses of

Competitors. 30 1.5.5 Competitors Next
Moves 32 1.5.6 Competitive
Advantage of the Company in Relation to the Rivals 32 1.5.7
Summary of Competitor Analysis.. 33
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5. 2.0.0 Internal Analysis and SWOT Analysis 2.1.0 Financial

Analysis.. 34 2.1.1
Valuation Analysis 35 2.1.2
Growth Analysis 35 2.1.3
Profitability Analysis 36 2.1.4
Financial Strength Analysis.. 36
2.1.5 Dividend Analysis 37
2.1.6 Management Efficiency Analysis.
37 2.1.7 Stock Price Analysis.
38 2.1.8 Summary of Financial
Analysis 39 2.2.0 Strategic
Analysis 39 2.2.1
Current Business Level Strategies. 39
2.2.2 Elements of Companys Strategy..
40 2.2.3 Components of Companys Business Level
Strategy. 42 2.2.4 How Well the Companys Strategy is
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6. 43 2.2.5 Summary of Strategic

Analysis. 44 2.3.0 Value Chain

Analysis. 44 2.3.1
Analysis of Primary Activities.. 45 2.3.2
Analysis of Support Activities.. 46 2.3.3
Analysis of Companys Cost Competitiveness in Relation to Rivals 46
2.3.4 Summary of Value Chain Analysis
47 2.4.0 SWOT
Analysis 48 2.4.1
Strengths. 48 2.4.2
Weaknesses 49
2.4.3 Opportunities.. 50
2.4.4 Threat. 51
2.4.5 Summary of SWOT Analysis. 51
3.0.0
References......