Effective Posters Web Version

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Effective Poster Presentations

George R. Hess
Department of Forestry & Environmental Resources North Carolina State University Raleigh, North Carolina 27695-8002 USA

What is a poster?
A visual communication tool An effective poster will help you

engage colleagues in conversation.

What is a poster?
A visual communication tool An effective poster will help you

get your main point across to as many people as possible.

Comment on posters
Take 10 minutes to look

Note your impressions of the posters


List likes and dislikes

Your thoughts will shape discussion

An effective poster
delivers a clear message, is highly visual, and

is easily read from 1-2 meters away.

Know your audience


Specialists only Wide-ranging discipline

Very general audience

Layout
Headings identify key sections Balance placement of text & graphics Use white space creatively Dont fight reader gravity

Use a column format

Text
Keep text elements short
Use phrases and active voice Use serif font for text San-serif font OK for title & headings

Graphs
Graphs communicate relationships

Keep them simple and clean


Avoid 3D graphs unless youre showing 3D data - and then be careful

Summary
Poster = visual communication

An effective poster will help you


engage colleagues in conversation get your main point across to as many people as possible.

An effective poster
delivers a clear message, is highly visual, and is easily read from 1-2 meters away.

Acknowledgements
Thanks! to students in my poster classes, for letting me use their work as examples Thanks! to people who commented on poster site they have really improved it!

Contact Information
George Hess Department of Forestry & Environmental Resources North Carolina State University Raleigh NC 27695-8002 USA
george_hess@ncsu.edu www4.ncsu.edu/~grhess www.ncsu.edu/project/posters/

USA 919.515.7437

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