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Chapter 10 Management Control In Decentralized Organizations

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 1

Define decentralization and identify its expected benefits and costs.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Decentralization
The delegation of freedom to make decisions is called decentralization.

The lower in the organization that this freedom exists, the greater the decentralization.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Centralization versus Decentralization


Centralization Decentralization

Maximum Constraints Minimum Freedom

Minimum Constraints Maximum Freedom


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2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

Costs and Benefits


Benefits of decentralization: Lower-level managers have the best information concerning local conditions. It promotes management skills which, in turn, helps ensure leadership continuity. Managers enjoy higher status from being independent and thus are better motivated.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Costs and Benefits


Costs of decentralization: Managers may make decisions that are not in the organizations best interests. Managers also tend to duplicate services that might be less expensive if centralized. Costs of accumulating and processing information frequently rise.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Costs and Benefits


Managers in decentralized units may waste time negotiating with other units about goods or services one unit provides to the other.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Middle Ground
Cost-benefit considerations usually require that some management decisions be highly decentralized and others centralized. Decentralization is most successful when an organizations segments are relatively independent of one another.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Segment Autonomy

If management has decided in favor of heavy decentralization, segment autonomy, the delegation of decision-making power to managers of segments of an organization, is also crucial.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 2

Distinguish between profit centers and decentralization.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Profit Centers and Decentralization


Profit centers Decentralization Accountability for revenue and expenses

Freedom to make decisions

These are entirely separate concepts and one can exist without the other.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Profit Centers and Decentralization


All control systems are imperfect.

Judgments about their merits should concentrate on which alternative system will bring more of the actions top management seeks.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 3

Define transfer prices and identify their purpose.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Transfer Prices

Transfer prices are the amounts charged by one segment of an organization for a product or service that it supplies to another segment of the same organization.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Purpose of Transfer Pricing


Why do transfer-pricing systems exist? to communicate data that will lead to goal-congruent decisions

to evaluate segment performance and thus motivate managers toward goal-congruent decisions
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Purpose of Transfer Pricing


Multinational companies use transfer pricing to minimize their worldwide taxes, duties, and tariffs.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 4

Identify the relative advantages and disadvantages of basing transfer prices on total costs, variable costs, and market prices.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Transfers at Cost

About half of the major companies in the world transfer items at cost.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Transfers at Cost
What are some examples? Full cost plus a profit markup Variable costs Standard costs

Actual costs
Full cost
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Market-Based Transfer Prices

If there is a competitive market for the product or service being transferred internally, using the market price as a transfer price will generally lead to the desired goal congruence and managerial effort.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Market-Based Transfer Prices

The major drawback to market-based prices is that market prices are not always available for items transferred internally.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Variable-Cost Pricing

When market prices cannot be used, versions of cost-plus-a-profit are often used as a fair substitute.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Variable-Cost Pricing

In situations where idle capacity exists, variable cost would generally be the better basis for transfer pricing and would lead to the optimum decision for the firm as a whole.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Negotiated Transfer Prices

Companies heavily committed to segment autonomy often allow managers to negotiate transfer prices.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Dysfunctional Behavior
Virtually any type of transfer pricing policy can lead to dysfunctional behavior actions taken in conflict with organizational goals.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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The Need for Many Transfer Prices


The correct transfer price depends on the economic and legal circumstances and the decision at hand. Organizations may have to make trade-offs between pricing for congruence and pricing to spur managerial effort.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 5

Identify the factors affecting multinational transfer prices.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Multinational Transfer Pricing Example


An item is produced by Division A in a country with a 25% income tax rate. It is transferred to Division B in a country with a 50% income tax rate. An import duty equal to 20% of the price of the item is assessed. Full unit cost is $100, and variable cost is $60 (either transfer price could be chosen).

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Multinational Transfer Pricing Example

Which transfer price should be chosen?

$100

Why?

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Multinational Transfer Pricing Example


Income of A is $40 higher: 25% $40 = ($10) higher taxes Income of B is $40 lower: 50% $40 = $20 lower taxes Import duty paid by B: 20% $40 = ($8) Net savings = $2
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 6

Explain how the linking of rewards to responsibility center results affects incentives and risk.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Link Rewards to Results


Motivational Criteria Choices of Responsibility Centers and Incentives

Goal Congruence

Managerial Effort

Performance Measures

Rewards

Feedback Feedback

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Link Rewards to Results


Research shows that the more objective the measures of performance, the more likely the manager will provide effort. Thus accounting measures, which provide relatively objective evaluations of performance, are important.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Agency Theory
Economists describe the formal choices of performance measures and rewards as agency theory. Employment contracts will trade off three factors: 1 Cost of measuring performance
2 Incentive 3 Risk

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 7

Compute ROI, residual income, and economic value added (EVA) and contrast them as criteria for judging the performance of organization segments.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Measures of Profitability
Segment managers in decentralized organizations are often evaluated based on their segments profitability. Is it net income? Income before taxes? Net income percentage based on revenue? Is it an absolute amount? A percentage?

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Return on Investment
ROI = Income Investment

ROI

Income Revenue

Revenue Investment

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Return on Investment
Project A: Operating income Investment required

$200,000 $500,000 = 40%


Project B: Operating income Investment required $150,000 $250,000 = 60%

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Residual Income
RI = Net operating income Imputed interest Imputed interest refers to the cost of capital. RI tells you how much your companys operating income exceeds what it is paying for capital.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Economic Value Added

Economic value added = Income After-tax cost of capital (Long-term liabilities + Stockholders equity)

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 8

Compare the advantages and disadvantages of various bases for measuring the invested capital used by organization segments.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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ROI or Residual Income?


Why do some companies prefer residual income (or EVA) to ROI? Under ROI, the message is go forth and maximize your rate of return, a percentage. Under RI, the message is go forth and maximize residual income, an absolute amount.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Invested Capital
To apply either ROI or residual income, both income and invested capital must be measured and defined. Total assets Total assets employed Total assets less current liabilities Stockholders equity

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Asset Allocation to Divisions

Commonly used bases for allocation, when assets are not directly identifiable with a specific division, include:
Possible Allocation Base Budgeted cash needs Sales weighted by terms Budgeted sales or usage Usage of services
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Asset Class Corporate cash Receivables Inventories Plant and equipment

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

Valuation of Assets
Should values be based on historical cost or some version of current value? Practice is overwhelmingly in favor of using net book value based on historical cost. Most companies use net book value in calculating their investment base.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Learning Objective 9

Understand the role of management control systems in decentralized organizations.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Keys to Successful Management Control Systems


Successful management control systems have several key factors in addition to appropriate measures of profitability. Controllability Management by objectives
Tailoring budgets for managers

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Focus on Controllability
A distinction should be made between the performance of the division manager and the performance of the division as an investment by the corporation. Managers should be evaluated on the basis of their controllable performance.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Management by Objectives
MBO describes the joint formulation by a manager and his or her superior of a set of goals and plans for achieving the goals for a forthcoming period.
The managers performance is then evaluated in relation to these agreed-upon budgeted objectives.
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Tailoring Budgets for Managers


Many of the troublesome motivational effects of performance evaluation systems can be minimized by the astute use of budgets. The desirability of tailoring a budget to particular managers cannot be overemphasized.

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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End of Chapter 10

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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