Presentation on Perspectives on Strategies of Honda

Ans. 1
Honda:
selling the customers whatever the company produces(ex. Heavy bikes of 250cc and 305cc) Focused on economies of scale

Fujisawa:
Customer oriented Finding solution to the problem

Ans. 2
There was no such intention to sell Supercubs 50cc grabbed the intention of Sears Persistent to introduce 50cc bikes, since it may harm the image Larger bikes started breaking

Ans. 3
User friendly bikes Directly identified and targeted large untapped segment of market Seized the opportunity of soaring demand

Ans. 4
Adaptive Persistence Peripheral Vision
Look in all the aspects and dimensions of competition To bring changes and sustain for long term

Swift Adaptation Strategic Accommodation

Ans. 5
BCG Report
Cost Advantage Using Economies of Scale 1960 : 4 % of Japanese Motorcycle production was exported Volume related cost reductions Primary focus of British industry : Short term profitability Japanese Industry : focus on market share and volume Usage of technology and large scale production

 Pascel in 1984
Better Product Designing (Consumer Friendly) Low Price Producer Usage of Market Position to enter into US Aggressive Pricing and Advertising Powerful yet lightweight Engines production 50cc Supercub in 1958 Experiment , Adapt and Learn

 Prahlad and Hemal in 1989

Ability to innovative product launch Marketing Skills used Using Loose Bricks Approach Competency in Engines Long term vision of global leadership in internal combustion engines Competencies in design and manufacturing Competing through Innovative product

 Discuss between the design school and process school views of strategy
Design school
Ideas come before the action Ideas taken by leader and actions implemented by followers Internal and External environment are contrasted to identify opportunities according to capabilities and constraints