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P&G SWOT Analysis

Strengths
P&G is Market Focused and Flexible Focused on what they do well their strongest brands Strong company culture (Family) Ability to make or create brands

Weaknesses
Insular cultureresistant to new ideas High Executive Leadership turnover (3 during the 1990s) Management before Lafley unable or unwilling to change with the times Recent profits are due to cuts in costs and capital spending/R&D

Opportunities
Outsourcing opportunities Brand Expansion New Acquisitions Revised Pricing opportunities (Not just premiumpriced offerings) Building Staff - CEO nurtures internal talent actively

Threats
Maintaining relevancy in the 21st century Competitors are fighting back while P&G continues restructuring Pressure from customers and retailers to keep prices low

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