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  • Cultural Practice: - The Emotional and Moral Designs Film and Television Wants To Have Over Us

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    Eileen White
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    This document discusses the concept of cultural practice and how culture is constructed. It notes that culture consists of patterns of beliefs, acts, and artifacts that people produce and understand everyday. Popular culture aims to appeal to the largest possible audience by playing to the lowest common denominator, while high culture is often scorned by the masses. The document also questions how cultural standards may be lowered by popular media and discusses people's responsibility in obtaining information, as culture influences the types of media and information that people engage with.

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    This document discusses the concept of cultural practice and how culture is constructed. It notes that culture consists of patterns of beliefs, acts, and artifacts that people produce and understand everyday. Popular culture aims to appeal to the largest possible audience by playing to the lowest common denominator, while high culture is often scorned by the masses. The document also questions how cultural standards may be lowered by popular media and discusses people's responsibility in obtaining information, as culture influences the types of media and information that people engage with.

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    Attribution Non-Commercial (BY-NC)
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    24 views14 pages

    Cultural Practice: - The Emotional and Moral Designs Film and Television Wants To Have Over Us

    Uploaded by

    Eileen White
    This document discusses the concept of cultural practice and how culture is constructed. It notes that culture consists of patterns of beliefs, acts, and artifacts that people produce and understand everyday. Popular culture aims to appeal to the largest possible audience by playing to the lowest common denominator, while high culture is often scorned by the masses. The document also questions how cultural standards may be lowered by popular media and discusses people's responsibility in obtaining information, as culture influences the types of media and information that people engage with.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 14

    Cultural Practice

    • The emotional and


    moral designs film
    and television wants
    to have over us
    Cultural Practice
    • Respond with
    feelings
    • Moral certainties
    • Good vs. evil
    • Ethical solutions to
    problems
    • Redemption

    Vertigo and It’s a Wonderful Life


    Cultural Practice
    • While there are
    alternative ways of
    telling a story, actual
    targeted audience is
    18-35
    • Play to the lowest
    common
    denominator
    Cultural Practice
    • Are cultural
    standard being
    lowered by popular
    culture?

    Jackass 2
    Cultural Practice
    • What is culture?
    Cultural Practice
    • Pattern of beliefs,
    acts, responses and
    artifacts we produce
    and understand
    everyday

    Independence Day
    Cultural Practice
    • Acts & beliefs and
    what they produce:
    i.e. the movies,
    music, television,
    clothes all have
    meaning and can be
    read and
    understood from a
    symphony to
    Seinfeld
    Cultural Practice
    • From the kind of car
    you chose to how
    you vote, choices
    are made
    • Needs are fulfilled
    by certain choices
    Cultural Practice
    • High (artistic) & low
    (popular culture)
    • Often scorned by each
    other
    • Intellectual elite & the
    “masses”
    • Culture is constructed
    to appeal to the largest
    possible audience
    • The don’t call it “Show
    Friends,” it’s “Show
    Business”
    Cultural Practice
    • Culture evolves as
    the ability to buy it

    The Sistine Chapel

    Gilbert & Sullivan Operetta


    Cultural Practice
    • Culture evolves as
    the ability to buy it

    Vaudeville Kinetescope Parlor


    Cultural Practice
    • What don’t you see?

    Al Jazeera English
    Cultural Practice
    • What is you
    responsibility in getting
    information?
    • Culture plays into what
    information you get
    – Do you watch Fox or
    PBS?
    – NPR or Rush Limbaugh?
    – Will you go to the theatre
    to see a documentary?
    Cultural Practice
    • Taxi to the Dark
    Side, 2007
    • Best Documentary
    Oscar
    • Dir Alex Gibney who
    also directed Enron:
    The Smartest Guys
    in the Room

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