eCommerce

Shahzad Khan shahzadkhan@ibitpu.edu.pk

eCommmerce
Electronic commerce is the process of buying and selling or exchanging of products, services and information via computer networks including the internet. Types of ecommerce based on transactions Business Consumer Government Intra-business EC B2B B2C B2G Business Non-profit EC
Consumer Government C2B G2B C2C G2C C2G G2G

Ineternet Basics
Web client machine that initiates internet request Web server machine that services internet request Browser software at the client side to interact with web data Intranet - an internal network of computer which is confined to a single place (LAN) Extranet when two or more intranet are connected with each other they form extranet e.g. VPN Internet Global network of networks

Client / Server Model

Client Server Model World Wide Web
A protocol that uses the internet as the communication structure

Based on Hypertext Transfer Protocol (HTTP) Http Connection

Client
Makes a HTTP request for a web page Makes a TCP/IP connection

Server accepts request Client downloads page Server breaks the connection

HTTP
Issue of HTTP state-less-ness Online shopping cannot be successful without maintaining a state. Side effects of http transfers
A record of all web transaction resides in log files generated at the server. Policy of administrator to decide for how long this log is maintained Common log file (CLF) format identity, date, request, status etc

Data Log
Good News
User data recorded can be used for strategic analysis or tracking of user

Bad News
Informational privacy is at stake when your clicks are being recorded

How the log data can be used?

Re-arrangement contents of the website Improve our marketing plan Create a mailing list based on log file Track back the cyber crimes