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Questionnaire On Consumer Perception On Branded Shirts
Questionnaire On Consumer Perception On Branded Shirts
QUESTIONNAIRE
1. Name : 2. The age group. a. 18-25 ( ) b. 25-35 ( ) c. 35-45 ( ) d. 45+ ( ) 3. Sex a. Male b. Female 4.
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5. Occupation a. Self-employed b. Salaried c. Student d. Others 6. Annual Income a. < 50,000 b. 50k-1Lac c. 1Lac-3Lac d. 3Lac+
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7. News Papers Read a. TOI b. Deccan c. ET d. Others 8. Magazines Read a. Bus today b. Bus World c. India today d. Others
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9. Modes of Publicity through different media in Formal shirts a. TV ( ) b. Newspapers ( ) c. Hoardings ( ) d. Friends ( ) e. Retail outlet ( ) 10. Brand awareness of Premium shirts a. Van-Heusein ( ) b. Louis-Philippe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( ) 11. The impact of Advertisements with respect to various brands a. Van-Heusein ( ) b. Louis-Philippe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( )
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13.The brands which respondants Purchased a. Van-Heusein ( ) b. Louis-Phillipe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( ) 14. Influencing Factors while purchasing a. Brand name ( ) b. Price ( ) c. quality ( ) d. Style ( ) e. Colour ( ) 15.What categorizes a shirt in a premium class? a. Brand name ( ) b. Price ( ) c. Quality ( ) d. Style ( ) e. Durability ( ) 16.Place of Purchase a. Company outlet b. Reputed Retail store c. Others 17. Frequency of use a. Daily use
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b. Occasionally c. Parties 18. Frequency of Purchase a. Monthly b. 2m - 3m c. 3m - 8m d. 8m - 12m e. >1 year 19.Style & Pattern of Shirts a. Plain b. Checks c. Stripes d. Others
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20. Satisfaction with current brand? a. Yes ( ) b. No ( ) 21. Rate of Satisfaction with current brand
High
Medium
Low