Sweet home developers

Royal Aspira Park

YOUR

DREAMS YOUR TRUST OUR QUALITY

Vision
To build a better life for its customers by leveraging its core strengths - the 5 Ls of Leadership, Luxury, Lifestyle, Location and Legacy & To create landmarks of exemplary quality and designed to sustain not merely a high standard of living, but also the environment and society that surrounds it.

Mission
Our mission is to turn dreams into concrete reality. From concept to completion, at every step, in every project we undertake, we are focused on exceeding our customers expectations. Our commitment to quality drives us to use nothing but the best, be it equipment, materials or manpower. At our sweet home Group, we aren't just redefining skylines; we are building the future, one home at a time

Corporate values

Passion Risk Tolerance Excellence Motivation Innovation

Objective
To provide semi-intelligent homes as desired by customers. To provide housing that contributes to the sustainability of communities and is compatible with the goal of environmental sustainability.

Features
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 WINDOW : Heavy section aluminium sliding windows with marble sills. PLUMBING : Concealed plumbing with high quality C.P. Fittings. ELECTRIFICATION :Concealed copper wiring and extensive layout modular switches in apartment. ENTRANCE :Decorative Entrance lobby with false ceiling and decorative lampshades. LIFTS Reputed Brand of Lifts. SECURITY SYSTEM Gas leak detector and fire alarm. OTHERS Piped Gas connection

Features

Cost
Property Type: Residential Apartments Location: Sion Area Range: (Carpet) 672 to 900 Bedroom: 2 BHK Price Starting From: Rs. 1, 45,00,000/ Possession: Ready & Under Construction

Railway station 5 min

Airports 20 min

Royal Aspira Park

Bus depot 5 min

Shopping malls 10 min

Social Health consciousness Economic Economic growth Interest rates Exchange rates Inflation rates Population growth rate Age distribution

Technology
R&D activity Automation Rate of technological change

Environmental
Weather Climate Climate change

Emphasis on safety

Political Tax policy,

Legacy
Consumer law

labour law,
environmental law political stability

PESTEL

Antitrust law Employment law Health and safety law

Strength
Infrastructure in place Location highly suitable

Weakness
Focus may be too narrow Lack of awareness amongst prospective customers Absences of strong sales and marketing expertise

Very focused management /staff

Well rounded and managed business

SWOT Analysis
Oppturnity
Market segment is poised for rapid growth
New market offer great potential Potential to diversify into related market segment

Threats
Economic slowdown could reduce demand
Market may become price sensitive Major player may enter targeted market segment

Interpretation
Hire the fresh and talented MBA persons from top B-school. Introduction of new project which are more appropriate and in line with customer needs.

Value Chain Analysis

Core Competency
Leaders in real estate innovation
Sustainable competitive Advantage Well constructed and strategically placed homes

Value Driver Innovation

Value Proposition Futuristic living @ Reasonable rates

Market analysis
Mumbai office real estate saw absorption of 6.6 million square feet down from 9.6 million square feet in 2011, reflecting a combination of lukewarm economic growth, lower employment generation and an overall decline in corporate buoyancy.

Situation- Market Analysis

3700 luxury flats under construction Price range 2 cr- 7 Cr 1/3rd of luxury houses are not sold Interest rates on loans have increased Scam Price Bubble

Increase in working age population Rent vs Owned Connectivity is essential Stress Free atmosphere

Situation- Consumer Analysis

Situation- Socio Economic Analysis

Increase in working age group Independent lifestyle Inflation Migration of working class from other cities to Mumbai Increase in Interest rates Rate drop forecast

Situation- Legal Analysis

Housing property scam

Situation- Competition Analysis

High
Sweet home DLF Raheja Hiranandani

Luxury

group

Starcity, Vasai MHADA

Low

Lokhanwala RNA Panvelkar group

Low

Cost

High

Differentiation
Strategically located affordable luxury housing

Segmentation
Real Estate Market

Commercial

Residential

Retail

Status

Budget

Convienence

Age <25 Years

25-60

> 60

Income(Lacs p.a) <20

20-60

>60

Positioning
Futuristic living

Tactic
Amenties Swimming Pool Multi-storey Parking Gym Pre-fabricated raw materials WiFi Zone Advanced security Spacious balcony
Promotion

Product

4 Ps
Price

Connectivity 5 mins from highway Less pollution

Place

Bank Loans Price 1.5 Cr Low downpayment- Rs.10 lacs

Tactic- Promotion
Print Ads 70% Magazines- Trade &Business -Property Plus -Good Housekeeping -Business World News Papers -Times property -Mid day Outdoor AV- 30% -In Cinema -Ads &Slides - L Rec on News channels Brochures , Flyers 50% Direct marketing 20% Participation in Trade shows PR Website Online Advertising- 20% Pop ups on Property sites : 99 acres , magicbricks & timesproperty Pop ups on cricket sites and stock broking sites: cric info & money control

ATL = 60%

BTL = 40%

FCB Grid
High Involvement

Royal Aspira Park Emotional Rationale

Low Involvement

Sweet Home developers

Mitali Pal - 65 Lalit raut - 80 Nishant Shelat - 100 Ganesh Surve - 105 Kulbhushan Vishwakarma - 111 Shweta Vaity - 114

Thank you