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A Project Report On LMN
A Project Report On LMN
A Project Report On LMN
Competition
Nimbooz from pepsico
7 up Limca
Sprite
Mountain Dew And other flavoured carbonated product
Targeting
Undifferentiated strategy
Packing
The LMN will be available in 110 ml (Tetra pack) 200 ml (Tetra pack and RGB)
Distribution
Will use Push strategy Intensive distribution Incentives to the dealers Pay to the supermarket to keep my product in the front
110 ml Rs. 5 200 ml Rs. 10 350 ml Rs. 15 500 ml Rs. 25 Value pricing
Advertising
Advertising will be high Arranging Contests Advertisement during IPL or other sports during
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