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  • A Project Report On LMN

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    Abhinandan Kamble
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    LMN is a lemon-flavored drink launched in 2009 by Parle Agro. It competes with drinks like Nimbooz, 7Up, Limca, and Sprite. LMN targets youth aged 13 to 35 with an undifferentiated strategy. It is available in 110ml tetra packs, 200ml tetra and RGB packs, and 350ml and 500ml PET bottles, priced affordably. LMN will use an intensive push distribution strategy with dealer incentives and supermarket placement. Advertising will be high through contests, sports sponsorships, and point-of-purchase to promote rapid penetration at low prices. Future plans include new variants.

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    A Project Report on LMN

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    LMN is a lemon-flavored drink launched in 2009 by Parle Agro. It competes with drinks like Nimbooz, 7Up, Limca, and Sprite. LMN targets youth aged 13 to 35 with an undifferentiated strategy. It is available in 110ml tetra packs, 200ml tetra and RGB packs, and 350ml and 500ml PET bottles, priced affordably. LMN will use an intensive push distribution strategy with dealer incentives and supermarket placement. Advertising will be high through contests, sports sponsorships, and point-of-purchase to promote rapid penetration at low prices. Future plans include new variants.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views10 pages

    A Project Report On LMN

    Uploaded by

    Abhinandan Kamble
    LMN is a lemon-flavored drink launched in 2009 by Parle Agro. It competes with drinks like Nimbooz, 7Up, Limca, and Sprite. LMN targets youth aged 13 to 35 with an undifferentiated strategy. It is available in 110ml tetra packs, 200ml tetra and RGB packs, and 350ml and 500ml PET bottles, priced affordably. LMN will use an intensive push distribution strategy with dealer incentives and supermarket placement. Advertising will be high through contests, sports sponsorships, and point-of-purchase to promote rapid penetration at low prices. Future plans include new variants.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Submitted By Darshit R.

    Trivedi eMBA A- 12019

    LMN product background


    LMN is a product of Parle Agro ltd.
    It is a lemon drink like a traditional drink Nimbu

    Pani. It was launched in the Year 2009.

    Competition
    Nimbooz from pepsico
    7 up Limca

    Sprite
    Mountain Dew And other flavoured carbonated product

    Segmentation and Targeting Segment


    LMN will target youth Age group of 13 to 35 years

    Targeting
    Undifferentiated strategy

    Packing
    The LMN will be available in 110 ml (Tetra pack) 200 ml (Tetra pack and RGB)

    350 ml (PET bottles)


    500 ml (PET bottles)

    Distribution
    Will use Push strategy Intensive distribution Incentives to the dealers Pay to the supermarket to keep my product in the front

    and visible in the store Distribution in rural areas

    Pricing and Promotion


    Rapid penetration Pricing will be low

    110 ml Rs. 5 200 ml Rs. 10 350 ml Rs. 15 500 ml Rs. 25 Value pricing

    Advertising
    Advertising will be high Arranging Contests Advertisement during IPL or other sports during

    summer Advertisement at the point of purchase

    Other / Future Strategies


    Product development Other variants (like Nimbooz masala soda, diet)

    Thank you

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