Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 10

Submitted By Darshit R.

Trivedi eMBA A- 12019

LMN product background


LMN is a product of Parle Agro ltd.
It is a lemon drink like a traditional drink Nimbu

Pani. It was launched in the Year 2009.

Competition
Nimbooz from pepsico
7 up Limca

Sprite
Mountain Dew And other flavoured carbonated product

Segmentation and Targeting Segment


LMN will target youth Age group of 13 to 35 years

Targeting
Undifferentiated strategy

Packing
The LMN will be available in 110 ml (Tetra pack) 200 ml (Tetra pack and RGB)

350 ml (PET bottles)


500 ml (PET bottles)

Distribution
Will use Push strategy Intensive distribution Incentives to the dealers Pay to the supermarket to keep my product in the front

and visible in the store Distribution in rural areas

Pricing and Promotion


Rapid penetration Pricing will be low

110 ml Rs. 5 200 ml Rs. 10 350 ml Rs. 15 500 ml Rs. 25 Value pricing

Advertising
Advertising will be high Arranging Contests Advertisement during IPL or other sports during

summer Advertisement at the point of purchase

Other / Future Strategies


Product development Other variants (like Nimbooz masala soda, diet)

Thank you

You might also like