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Service Blue Print of Thomas Cook
Service Blue Print of Thomas Cook
Service Blue Print of Thomas Cook
3/20/13
A tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customers point of view. PROCESS SERVICE BLUEPRIN T
3/20/13 POINT OF CONTACT PHYSICAL EVIDENCE
Customer Actions -line of interaction Onstage Contact Employee Actions -line of visibility Backstage Contact Employee Actions -line of internal interaction
3/20/13
Computer Parking , , Cash Lobby & Uniforms, security Dcor, Reg. Arrival at Trip DeskPaym Agency enquiry ent.
Vehicles Hotels, i.e. planes, Rooms. buses, trains Stay, Experienc enjoy, e relax
Experienc Discharg e e
Receptionis Agen t t
Guides
Butl er
Quality head
Line of Visibility Back stage Contact person Line of Internal Interaction Support Process
Custome r Care
3/20/13
Thank you