Service Blue Print of Thomas Cook

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Service Blue Print of Thomas Cook

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3/20/13

What is a Service Blueprint?

A tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customers point of view. PROCESS SERVICE BLUEPRIN T
3/20/13 POINT OF CONTACT PHYSICAL EVIDENCE

Service Blueprint Components

Customer Actions -line of interaction Onstage Contact Employee Actions -line of visibility Backstage Contact Employee Actions -line of internal interaction
3/20/13

Physical Evidenc e Custom er Action Line of interaction On stage contact person

Computer Parking , , Cash Lobby & Uniforms, security Dcor, Reg. Arrival at Trip DeskPaym Agency enquiry ent.

Vehicles Hotels, i.e. planes, Rooms. buses, trains Stay, Experienc enjoy, e relax

Offers, Website Gambling Airport

Experienc Discharg e e

Receptionis Agen t t

Guides

Butl er

Quality head

Line of Visibility Back stage Contact person Line of Internal Interaction Support Process

Ticket book Registrati on System

Travel Agent Customers need & query Main Server

Custome r Care

Feedback and update process.

3/20/13

Thank you

Just dont book it, THOMAS COOK it 3/20/13

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