Corporatization of Entertainment Industry in India

Suraj Karra 18 Richard Manickam 23 Nikhil Aggarwal 31 Vineeth Damodaran Aishwarya Iyer 54

Types of Entertainment Avenues

History of Entertainment Industry in India

Film - First film shown in Bombay - July 7, 1896, an agent who had brought equipment and films from France first showed his moving pictures in Bombay First silent film Raja Harishchandra was shown in 1913, by Dadasaheb Phalke Television - First TV Broadcast September 15, 1959 in Delhi with a small transmitter and a makeshift studio Radio - Radio broadcasting in India started in British India in 1923 with the Radio Club of Bombay. All India Radio (AIR) was established in 1936

Evolution of Corporatization Film Industry in India

Unorganized Sector
No Industry Status: Since the Hindi cinema didnt have industry status, it was deprived of government subsidies and banks didnt give credit. Hence a producer had to borrow money from private lenders usually at a high rate. A lot of black money was pumped into the system and there was often a nexus with the underworld Informal basis: no documentation of contracts Verbal agreement and mutual relationships Underworld Nexus: Failure to attain legitimate source of finance resulted in the Underworld getting involved in the production of several films. They financed the movies with the black money gained from extortion and crime and forced the movies financed by them to be given prior preference.

Evolution of Corporatization of Film Industry in India

Opening of Indian Economy
Organized Sector