Somesh Rahul

Ecumenical Center and International Residence

Style Guide

Logotype Design

Ecumenical Center and International Residence

Typography

Typeface: Helvetica Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Italic/Oblique: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Logotype Scalability

Ecumenical Center and International Residence

3
Ecumenical Center and International Residence

1
Ecumenical Center and International Residence

.5

Free Space / Safety Area

1/5X

Ecumenical Center and International Residence

Color Variants

Ecumenical Center and International Residence

Ecumenical Center and International Residence

Ecumenical Center and International Residence

Ecumenical Center and International Residence

Ecumenical Center and International Residence

Ecumenical Center and International Residence

T-Shirt Design

Ecumenical Center and International Residence

Logo Width: 11.00 Logo Height: 6.35

Concept Description

The concept behind this ECIR logo is the combination of the its International Aspect and the different types of people which live in its hostel. Hence to represent this theme, I masked the Earth in the ECIR Helvetica type face and to signify that it consits of people from different backgrounds, I choose a combination of five colors to spell out the Acronym - ECIR. Out of my three logo design, the second one was selected and based on the suggestions of making it more compact and scalable, I changed the design to suit the alterations asked.