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Feasibility Studies Laundry Shop
Feasibility Studies Laundry Shop
Feasibility Studies Laundry Shop
LAUNDRY SHOP
La Lovehan Ko originated from the word lalabhan ko laba+love = La Lovehan that means we will wash
B. Location
This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000 occupied houses (from wikimapia).
Road, Robinsons Homes East Bgy. San Jose, Antipolo City. La Lovehan Ko is inside the Robinsons Homes.
This is the exact location of the business inside the Robinsons Homes.
expected to occupy 16 sq2. The rates of renting the place range from 4,000php to 5,000php a month since it is located on the main road.
community in its three operating years. To gain 50% of loyal customers in a year. To dominate the market in the community and define the edge of La Lovehan Ko laundry shop from its competitor inside the subdivision in six months time. To establish a good brand to customers and gain brand loyalty in its first three months of operation by prevailing a socially responsible enterprise. To increase profits in half a years time.
E. Feasibility Criteria
adheres to the responsibility of having a good impact on
the environment Profitability is not just the major aim of the project but also to be a socially responsible business by promoting a healthy environment in a simple way of wearing clean clothes. Judging the viability of the project, it is important to consider aspects like how it is able to operate in the market, how it differs from other laundry shops inside the subdivision and how long it stays in spite of the competition.
laundry shop. A water refilling station may be viable in the location however a lot of competitors are already operating inside the community so the group though of a different business where in the target audience could focus their attention into; and that is a laundry shop. This kind of business does not require much effort for the customers and the business owners as well. For the business owners, hiring few employees that would manage the business is just the only task to do. Thus, the group thought of this kind of business for practicability and demand from the target audience.
be able to be promoted to a different stage at a later time such as extending a detergent store near the laundry shop. The business will still be operational after the expected year; however the focus of the business will be more on the expansion of the industry. A laundry shop is not new in the market though so product innovation and sales management are important in order for the business to grow. The launching of the business has to be unique and catchy to attract prospects in the future and develop a loyalty for the brand.
technology. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the customers in hanging their clothes to dry and the electricity that can be saved for ironing them. Generally, this kind of industry is really seen on the go for the target audience because of convenience and practicability.
college friends. It will come from the savings and this business will be part of their investment. A laundry shop is a not big business that needs an extravagant capital so there is no need to borrow from the bank or a lending company. The partners chose to finance the business because it will lessen the cost of interests.
Market Study
By: Charisse Tadena
A. Product/Service Description
I. Name
II. Features/Services
- Wash-Dry-Fold - Wash-Dry-Press - Pressing - Dry Cleaning - Hand Washing III. Major Users of the Product
B. Demand-Supply Analysis
Demand - the target market mostly composed of the residents of Robinsons Homes East, Barangay San Jose, Antipolo City
Average Population
Growth (b) =(a x 1.5%)
Projected Yearly
Demand (a + b) 12,667,200 12,857,208 13,050,066.12 13,245,817.11 13,444,504.37
NATURE OF COMPETITION
Laundry Shop
Location
Operating Hours
JM Laundry Shop
2011
2012 2013
9,642,906
9,787,549.59 9,934,362.83
144,643.59
146,813.24 149,015.44
9,787,549.59
9,934,362.83 10,083,378.27
Supply
(b)
D-S Gap
c = (a-b)
Percent
Unsatisfied (d)= (c/a) (100%)
C. 4Ps STUDY
Price
DRY FOLD Comforter Assorted T-shirts, shorts, blouse, socks, etc Price 45.00 /kg 25.00/kg HAND WASH press Barong (short or long sleeved) Long sleeve (trouser) Coat Overall/Coat PRESSING LIST Assorted T-shirts, shorts, blouse, socks, etc Bed Sheets, Curtains, Towels Seat Covers with Foam WDP 40.00 Seat Covers w/o foam 30.00/kg 45.00/kg 30.00/kg 30.00 DRYING - assorted 20.00/kg 55.00 75.00 40.00 40.00 40.00 55.00
Evening Dress Dress Ordinary - Long Lady Suit (2pcs) Dress Plain jacket-Ordinary
180.00 120.00 180.00 120.00 100.00 150.00 130.00 75.00 140.00 120.00 65.00 55.00 45.00 30.00 30.00
Barong Pinya
barong-Ordinary Polo Barong Wedding Gown Pants Skirt-Long Skirt-small Skirt-Pleated Lady Coat
100.00
90.00 80.00 450.00 75.00 75.00 necktie 55.00 cap 90.00 110.00 Jumpsuit Coat w/o lining Barong Kid Large bkid med bkid small
PLACE
PROMOTION
Services Offered Price List (back) Company Address and Contact Number Business Hours Business Slogan Kame ang bahala sa labahan nyo Tarpaulin Business Name, Address and Contact Number Business Logo Business Hours Business Slogan Services offered
Website Screenshot
of our business target market. The population size would be: 800 households.
We handed out 267 questionnaires for the respondents using Slovens Formula with a 5% margin of error.
F. Marketing Program
SWOT ANALYSIS
Internal analysis and external business analysis of La Lovehan Ko Laundry Shop
Strengths
Opportunities
-La Lovehan Ko Laundry Shop uses an advanced technology for -Development of the whole subdivision could give La Lovehan Ko the services Laundry Shop more opportunities to get a bigger market demand
-High profitability of the business because it is more accessible to -Demand for laundry business. the growth of the market and their the market. lack of time washing their own clothes creates a high demand for
-Faster and a more quality output is offered by La Lovehan Ko La Lovehan Ko Laundry Shop and yet competitors do not satisfy a Laundry Shop -The location of the place has been a business spot before -The business is located at the main road big portion of this damand growth. -Accessibility. the location of the business is easy to reach by the market
-Prices are relatively competitive and accords to what the residents -Supplies accessibility. the supplies needed to operate business can want -Less investment cost. laundry business does not need a large amount of capital -Promotion strategies such as leaflets and website is a good one to attract not only the residents of but also the community outside the subdivision easily get.
Weaknesses
Threats
-Lack of experience for the owner to manage a laundry shop -New laundry shops or competitors is a big threat to La since it is her first time to invest in this kind of industry Lovehan Ko Laundry Shop
-Since La Lovehan Ko Laundry Shop uses advanced -Price variation. technologies, maintenance for the machines is quite hard to maintain and expensive
Competitive Condition
A. Market Description B. Product Review C. Competitive Review
Manufacturing Process
Initial Process in Acquisition of Garments
Pressing Service
Features: 27Super Capacity Plus 10.5 Kg. Dry Linen Capacity Fully Automatic Washer with Silver Panel Exta Roll Action Agitator MagiClean Lint Filter Polypropylene Outer Tub Direct Drive System Extra Rinse Option Self Balancing Basket and Tub Rat-Proof Base Tripod Suspension Systemspire an informal style
SPECIFICATIONS:
MODEL 4PWTW5905
LOAD CAPACITY
WASHER TYPE SPIN CAPACITY SPIN SPEED NO. OF WASH PROGRAMS SoakWash FUNCTIONS EXTRA RINSE TURBO PERFORMANCE WATER USAGE per WASH AGITATOR CONTROL TYPE WASH WATTAGE COLOR NET DIMENSIONS (h:w:d) in inches POWER SOURCE NET WEIGHT GROSS WEIGHT
10.5 Kgs.
Top Load 10.5 Kgs. 650 rpm 9 cycles No Yes No 87 Liters Yes Push Button / Knob 880W Biscuit/White 42.5 X 27 X 26.5 220V / 60Hz 72 Kgs. 78 Kgs.
Automatic Dry Gentle Heat System Removable Lint Filter End-of-Cycle Signal Wrinkle ShieldTM Option Quiet Dry Noise Reduction SpillGuardTM Top
SPECIFICATIONS:
MODEL LOAD CAPACITY NO. OF CYCLES AND OPTIONS NO.OF TEMPERATURE SETTINGS .4PWED5905 10.5 Kgs 8 Cycles 4
by our competitor Sales forecast for the first year will be likely profitable. La Lovehan Ko is expecting to gain customer loyalty and will get a fair market share because of its fats, accurate and quality service alongside with its friendly staff Sales will increase by 25%. After 3 years if sales continuously increase the management will acquire tricycle to offer free pick-up and delivery service for those customers who have not less than five kilos on weekdays..
Key Assumptions
Materials and supplies are expected to increase by
inflation rate yearly. Expense on labor cost remain the same for the first two years then due to increase in sales it is necessary to hire four workers to maintain quality and fast service. Equipment and Machineries useful life is 5 years with 10% residual value. Tarpaulin and leafleting for advertising Electricity and water cost will increase accordingly from increase of wash load per month Income Tax 30% Price will remain the same
Current Assets:
Cash (Net of pre-operating Supplies Other Equipment P166,522.25 26,780.75 10,458.75
P100, 000.00 Charisse Tadena P100, 000.00 Lalain Necessario - P100, 000.00 Ramella Caballes - P100, 000.00
TOTAL
- P400, 000.00
Pre-Operating Expenses
1. Investment Investment through cash Total Investment P 400,000.00 P 400,000.00 2. Acquisition of Machineries a. 2 Whirlpool Topload Washers Model : 4PWTW5905 P b. 2 Whirlpool Dryers Model : 4PWED5905 Total: P 3. Acquisition of Other Equipments a. 1 Philipps Steam Flat Iron Model: GC 4400 Series P b. Ironing Board c. 1 Weighing Scale d. Water Hose (50 ft) e. Calculator f. 4 power regulators Total: P 4. Acquisition of Water Tank Water Tank Free Installation Total:
P P
5. Cost of Renovation a. Labor cost for 6 working days (P 350 x 4 Workers x 6 Days) b. Total cost of materials (Wood, Paint, Paintbrush, Nails, Etc.) Total: Installation of Equipments Installation of Clothes Hanger Painting Plumbing and Sink Installation Comfort Room
8,400.00 21,600.00
30,000.00
6. Acquisition of Fire Extinguishers Good for one year a. 2 x 10lbs. Fire Extinguishers for P 2,000.00 / each P
7. Acquisition of Furniture and Fixtures Table Chairs Sofa Cost of Installation of Counters and Shelves Total 8. Promotion and Advertisement Tarpaulin Leafleting Total
4,000.00
P P 2,400.00
1,800.00 600.00
9. Acquisition of Supplies Good for One Year Pair of Gloves P 99.50 / 2 pairs Hangers (Plastics) P 159.50 /12 pcs. Order Slips P 337.50/ 500 sheets Delivery Slips P 520.00 / 500 sheets Ball pens P 100.00 Mask P 60.00 / 2 pcs 1 File Organizer Rack P 400.00 1 Record Book P 75.50 Plastics for Clothes Bagging 24x40 P 2840.00 / 1000 pcs. 23x26 P 2560.00 / 1000 pcs 24x60 P 4265.00 / 1000 pcs. TOTAL P 11,417.00 10.Cost of Direct Supplies Cost for Wash Dry Fold per week Cost for Wash Dry Press per week Cost for Handwashing per week Cost of Dry Cleaning per week Direct Supplies Plus Supplies Cost per year \
1449.07 64.19 44.10 283.15 1,840.51 total cost per week 1,840.51 per week X 52 weeks 95,706.52 11,417.00 107,123.00
FINANCIAL STATEMENTS
Income Statement
LA LOVEHAN KO Laundry Shop Income Statement For the Year Ended December 31, 2011 Service Revenue: Less: Operating Expense Salaries Wages Supplies Advertising Taxes Expenses (permits, etc.) Miscellaneous Utilities Repair and Maintenance SSS Premium Phil. Health Premium Fire Extinguishers Rent Expense Depreciation - Machineries Depreciation - Equipment Depreciation - Furniture and Fixture Depreciation - Water Tank Depreciation - Tricycle Fuel and Tricycle Maintenance Expense Total Operating Expense: Income before tax Provision Income Tax Net Income: 738,944.33 264,498.11 79,349.43 185,148.68 739,025.71 515,277.34 154,583.2 360,694.14 782,760.60 785,118.21 235,535.46 549,582.75 114,500.40 252,288.00 107,123.00 2,400.00 19,000.00 2,000.00 80,388.00 1,833.12 29,130.00 6,550.00 4,000.00 72,000.00 11,969.28 1,882.58 2,080.00 1,799.95 114,500.40 252,288.00 133,904.38 5,000.00 12,500.00 2,000.00 87,588.00 1,833.12 29,130.00 6,550.00 4,000.00 72,000.00 11,969.28 1,882.58 2,080.00 1,799.95 114,500.40 252,288.00 167,380.47 5,000.00 14,000.00 2,000.00 96,346.80 1,833.12 29,130.00 6,550.00 4,000.00 72,000.00 11,969.28 1,882.58 2,080.00 1,799.95 114,500.40 252,288.00 ,209225.59 12,000.00 28,000.00 2,000.00 105,777.00 3,163.04 29,130.00 6,550.00 4,000.00 72,000.00 17,953.92 1,882.58 2,080.00 1,799.95 34,200.00 80,080.00 976,630.48 983,218.04 294,965.41 688,252.63 114,500.4 400,543.04 261,531.99 5,000.00 21,000.00 2,000.00 118,979.05 3,163.04 68,640.00 17,400.00 4,000.00 72,000.00 17,953.92 1,882.58 2,080.00 1,799.95 34,200.00 90,180.00 1,236,853.97 1,212,956.68 363,887.00 849,069.68 1,003,442.44 2012 1,254,303.05 2013 1,567,878.81 2014 1,959,848.52 2015 2,449,810.64
Capital, Jan 1, 2012 Net income for the year Less Withdrawal Capital, Dec. 31, 2012
Capital, Jan. 1, 2013 Net income for the year Less Withdrawal Capital, Dec. 31, 2013
Capital, Jan. 1, 2014 Net income for the year Less Withdrawal Capital, Dec. 31, 2014
Capital, Jan. 1, 2015 Net income for the year Less Withdrawal Capital, Dec. 31, 2015
BALANCE SHEET
LA LOVEHAN KO LAUNDRY SHOP Balance Sheet December 31, 2011 Assets: Cash Prepaid Taxes Supplies Machineries Accumulated Depreciation Machineries Water Tank Accumulated Depreciation -Water Tank Equipment Accumulated Depreciation Equipment Furniture and Fixtures Accumulated Depreciation - Furniture and Fixtures Tricycle Accumulated Depreciation Tricycle Total Asset: 515,610.68 759,698.49 1,073,498.23 405,070.59 6,000.00 22.317.40 66,496.00 (11,969.28) 9,999.75 (1,799.96) 10,458.75 (1,882.58) 13,000.00 (2,080.00) 658,810.86 8,500.00 27.896.75 66,496.00 (23,938.56) 9,999.75 (3,599.91) 10,458.75 (3,765.15) 13,000.00 (4,160.00) 977,368.23 14,500.00 34.870.93 66,496.00 (35,907.84) 9,999.75 (5,399.87) 10,458.75 (5,647.73) 13,000.00 (6,240.00) 1,104,716.29 6,500.00 43.588.66 99,744.00 (53,861.76) 9,999.75 (7,199.82) 10,458.75 (7,530.30) 13,000.00 (8,320.00) 190,000.00 (34,200.00) 1,366,895.57 1,906,444.10 5,500.00 54.485.83 99,744.00 (71,815.68) 9,999.75 (8,999.78) 10,458.75 (9,412.88) 13,000.00 (10,400.00) 190,000.00 (68,400.00) 2,120,604.10 2012 2013 2014 2015
Liabilities: Accounts Payable Phil Health Payable SSS Payable Utilities Payable Total Liabilities Partners Equity: A. Santos, Capital L. Ramirez, Capital L. Necesario, Capital C. TAdena, Capital Total Partners Equity Total Liabilities and Capital: 121,287.17 121,287.17 121,287.17 121,287.17 485,148.68 515,610.68 181,460.70 181,460.70 181,460.70 181,460.70 725,842.82 759,698.49 258,853.39 258,853.39 258,853.39 258,853.39 1,035,425.57 1,073498.23 330,919.55 330,919.55 330,919.55 330,919.55 1,323,678.19 1,366,895.57 513,186.97 513,186.97 513,186.97 513,186.97 2,052,747.87 2,120,604.10 11,158.70 3,275.00 9,333.30 6,695.00 30,462.00 13,948.37 3,275.00 9,333.30 7,299.00 33,855.67 17,435.47 3,275.00 9,333.30 8,028.90 38,072.67 21,794.33 3,275.00 9,333.30 8,814.75 43,217.38 27,242.92 8,700.00 21,998.40 9,914.92 67,856.24
eventually improve the standards of living of the employees that will affect the growth of the economy.
areas of the community to be able to reach those areas which are somewhat far from the La Lovehan Laundry Shop, likewise spread-out its efficient and quality service for other target market.
Forms of Ownership
The La Lovehan Laundry Shop is a partnership
between the college friends Aileen Santos, Charisse Tadena, Lalain Necessario and Ramella Caballes Contributed money and effort to finance the shop whereas the assets of the business are owned on behalf of the other partners, and they are each personally liable, jointly, for business debts, taxes and liability.
Organizational Chart
Project Schedule
Environmental impact
We have to make that the operation of our business does
not give harm to environment. Since our business use chemical substance like soap, which mixed to the water we used. We have to treat every liter of water we throw out.
Water Treatment
1.
Removal of contaminants by chemical or physical bonding Use of sub-micron filter elements Use of double stages for filtration
2. 3.
through the thorough research on the residents of Robinsons Homes. The study conducted revealed the demand for the product and enabled the group to come up with an efficient marketing program that will support the viability of the business in its first stages of operation and expected to last in the long- run. feasible upon studying its location, market demand and the factors affecting the market. It is recommended that an extensive study for other aspects of the business feasibility is conducted and the execution of the marketing program developed accords to what really satisfies the market.
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