Chng 9:

Cc phng thc thm nhp th trng th gii

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Ni dung chnh
La chn th trng, thi im v quy m thm nhp Su phng thc thm nhp La chn m hnh thm nhp

Quyt nh cn bn v vic thm nhp th trng

La chn th trng Xc nh thi im thm nhp Xc nh quy m thm nhp

Th trng nc ngoi
Tim nng di hn ca th trng: dung lng, sc mua v mc pht trin S cn bng gia li ch, chi ph v ri ro Gi tr doanh nghip c th to ra th trng nc ngoi

Thi gian thm nhp

Li th ngi i u: To ra nhn hiu thn thuc vi khch hng Cnh tranh gi vi cc nhn hiu n sau Ro cn chi ph chuyn i Bt li ca ngi i u: Tr gi cho s thiu kinh nghim Chi ph gii thiu sn phm, dch v S thay i lut l
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Quy m thm nhp

Quy m ln vs Quy m nh

Phng thc thm nhp

Xut khu D n trao tay Chuyn nhng giy php (licensing) Chuyn nhng quyn kinh tiu (franchising) Lin doanh Doanh nghip 100% vn nc ngoi

Xut khu
Thun li: Trnh chi ph thnh lp doanh nghip Tn dng ng cong kinh nghim v li th kinh t vng Bt li: Chi ph sn xut nc ngoi c th r hn Chi ph vn chuyn cao Thu v cc ro cn mu dch i l nc ngoi khng lm tt cng vic marketing

D n trao tay
Bn cng ngh (thit k, xy dng v vn hnh nh my) cho cc i tc nc ngoi Thun li: To ra gi tr kinh t t cc b quyt cng ngh v kin thc Khi FDI b gii hn bi nc s ti Gim ri ro Bt li: Gi tr kinh t to ra khng lu di To ra i th cnh tranh v nh mt li th cnh tranh

Chuyn nhng giy php (licensing)

Bn quyn s dng ti sn v hnh: vn bng bo h (patents), bng sng ch (inventions), cng thc (formulas), thit k, quyn tc gi (copyrights) v nhn hiu hng ha (trademark) Thun li:
Khng tn chi ph thit lp doanh nghip th trng mi Gim ri ro Trnh c cc ro cn php l v hn ch u t

Bt li:
Khng th kim sot cht ch qu trnh sn xut, marketing v cc chin lc kinh doanh ng nht Khng th hp tc kinh doanh gia cc th trng khc nhau vi nhau Chia s b quyt cng ngh v know-how lm mt i li th cnh tranh

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Chuyn nhng quyn kinh tiu (franchising)

Bn m hnh kinh doanh, bao gm thng hiu, t chc kinh doanh, nguyn vt liu v cc cng thc. i hi bn mua phi cam kt tun th cht ch m bo s ng nht v thng hiu trn ton cu Thun li: Gim chi ph v ri ro khi m rng th trng Bt li: Hn ch kh nng kim li t mt quc gia v h tr cnh tranh mt quc gia khc Kh kim sot cht lng

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Lin doanh
Lin doanh l s thnh lp mt cng ty do s lin kt gia hai hay nhiu cng ty c lp khc Thun li: Tn dng kin thc ca i tc a phng Gim chi ph v ri ro N cc ro cn chnh tr Bt li: nh mt cc b quyt cng ngh Kh thit lp chin lc chung nh cng ty m Mu thun v tranh chp quyn kim sot

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Doanh nghip 100% vn nc ngoi

C 2 cch: Thnh lp mt cng ty mi nc ngoi Mua li mt cng ty a phng Thun li: Khng s mt cc b quyt cng ngh Kim sot cht ch Chuyn mn ha sn xut ton cu Bt li: Chi ph v ri ro

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La chn m hnh thm nhp

Nng lc cnh tranh B quyt cng ngh B quyt qun tr Chi ph

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