StarbucksCompanyProfile

TheStarbucksStory
Ourstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspiceswithasingle storeinSeattlesPikePlaceMarket. Today,weareprivilegedtowelcomemillionsofcustomersthroughourdoorseveryday,inmorethan17,000locationsinover 50countries.

Folklore
StarbucksisnamedafterthefirstmateinHermanMelvillesMobyDick.Ourlogoisalsoinspiredbytheseafeaturingatwin tailedsirenfromGreekmythology.

StarbucksMission
Ourmission:toinspireandnurturethehumanspiritoneperson,onecupandoneneighborhoodatatime.

OurCoffee
Wevealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthehighest standardsofquality,usingethicalsourcingpractices.OurcoffeebuyerspersonallytraveltocoffeefarmsinLatinAmerica, AfricaandAsiatoselectthehighestqualityarabicabeans.Oncethesequalitybeansarriveatourroastingplants,Starbucks expertsbringoutthebalanceandrichflavorofthebeansthroughthesignatureStarbucksRoast.

OurStores
Ourstoresareawelcomingthirdplaceformeetingfriendsandfamily,enjoyingaquietmomentalonewithabookorsimply findingafamiliarplaceinanewcity. Totalstores:17,009(asofJanuary2,2011) 8,870Companyowned 8,139Licensedstores

Operatinginmorethan50countries
Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China,Cyprus,CzechRepublic, Denmark,Egypt,ElSalvador,England,France,Germany,Greece,HongKong,Hungary,Indonesia,Ireland,Japan,Jordan, Kuwait,Lebanon,Malaysia,Mexico,NewZealand,Netherlands,NorthernIreland,Oman,Peru,Philippines,Poland,Portugal, Qatar,Romania,Russia,SaudiArabia,Scotland,Singapore,SouthKorea,Spain,Sweden,Switzerland,Taiwan,Thailand, Turkey,UnitedArabEmirates,UnitedStatesandWales.

OurPartners
Weofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowecallpartners, areattheheartoftheStarbucksExperience. Ourstorepartnersarecommittedtocoffeeknowledge,productexpertiseandcustomerservice. Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforourpartners: comprehensivehealthcoverageforeligiblefullandparttimepartnersandequityinthecompanythroughourBeanStock program.

StarbucksCompanyProfile OurProducts
Coffee:Morethan30blendsandsingleoriginpremiumarabicacoffees. HandcraftedBeverages:Freshbrewedcoffee,hotandicedespressobeverages,coffeeandnoncoffeeblendedbeverages, VivannosmoothiesandTazoteas. Merchandise:Coffeeandteabrewingequipment,mugsandaccessories,packagedgoods,music,booksandgiftitems. FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups. ConsumerProducts:Productsin13countries(Austria,Canada,China,Denmark,Germany,Ireland,Japan,Korea,Mexico, Norway,Spain,UKandU.S.)inthreecategories: CoffeeandTea:Wholebeanandground(StarbucksandSeattlesBestCoffeebrands),StarbucksVIAReadyBrew,Tazo teafilterbagsandtealatteconcentrates. ReadytoDrink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcupcoffees, StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;SeattlesBestCoffeeIcedLattes, Tazobottledicedandjuicedteas. StarbucksIceCream:Superpremiumcoffeeandcoffeefreeflavors. BrandPortfolio StarbucksCoffee,SeattlesBestCoffee,TazoTea,andTorrefazioneItaliaCoffee.

InvestorInformation
StarbuckswentpubliconJune26,1992atapriceof$17pershare(or$0.53pershare,adjustedforsubsequentstocksplits) andclosedtradingthatfirstdayat$21.50pershare. StarbuckswasincorporatedunderthelawsoftheStateofWashington,inOlympia,Washington,onNov.4,1985. StarbucksCorporation'scommonstockislistedonNASDAQ,underthetradingsymbolSBUX.

BeingaResponsibleCompany
Wearecommittedtodoingbusinessresponsiblyandconductingourselvesinwaysthatearnthetrustandrespectofour customers,partnersandneighbors.WecallthisStarbucksSharedPlanetourcommitmenttodoingbusinessresponsibly. EthicalSourcing:Wevedevelopedstrong,longtermrelationshipswithfarmersallovertheworldthathelpensureweareable tobuythehighqualitycoffeeourcustomersexpectfromus.It'sourgoalthatby2015,allofourcoffeewillbegrownusing ethicaltradingandresponsiblegrowingpractices. EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveintheimportanceof caringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofourcupswillbereusableor recyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthroughenergyandwaterconservation, recyclingandgreenconstruction. CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeisgrownwe believeinbeinginvolvedinthecommunitieswereapartof.Bringingpeopletogether,inspiringchangeandmakinga differenceinpeopleslivesitsallpartofbeingagoodneighbor.By2015,weplantocontributeonemillionvolunteerhours eachyeartoourcommunities.

Website
www.starbucks.com

2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.